Gear

Gear Review: P-Line Floroice Line

What is it?P-Line Floroice Line What sets it apart?P-Line is known for producing quality fishing lines for all species and types of fishing. From fluorocarbon to braid, copolymer to...

Old Town Autopilot wins "Best Of Show" at ICAST 2020

Gear Review: South Bend Long Nose Pliers

Radio: Menendez, Bowes and more

Berkley adds a trio of frog baits to its legendary lineup

Gear Review: Quantum Vapor Rods

Let’s be honest, sometimes mesh panels just don’t cut it. That is why AFTCO developed Yurei with AIR-O-MESH super breathable fabric throughout the entire shirt.

First Look: AFTCO's Yurei AIR-O-MESH performance shirt

Gear Review: Venom Lures Mini D-K Rig Head

Daily Limit: Zona brings bait from the barn

Daily Limit: ICAST Best of Category

By Mike Suchan

The New Product Showcase speaks to the innovation of all the workers in the industry.

Do bass anglers need every color of the rainbow?

By Gene Gilliland

Can bass distinguish between a watermelon lizard with black specks and one with red specks?

Daily Limit: Fostering the allure of fishing

By Mike Suchan

The great outdoors has been a respite for many during the COVID-19 pandemic, and the fishing industry is poised to take advantage.

New Biggun' and Junior Berkley Frittside baits

By Industry News

COLUMBIA, S.C. — When Berkley scientists collaborated with David Fritts to create the Berkley Frittside they knew they had a lure that was scientifically proven to catch bass, but...

Gear Review: Big Bite Baits B.F.E.

By Chris Mitchell

What is it?Big Bite Baits B.F.E.What sets it apart?Well for starters, the name, which stands for Best Flipper Ever. This is obviously a flipping bait, designed by Opens angler Bradley Hallman to be...

96 new bass toys for 2020 and 2021

Even though ICAST won't take place this year, many fishing product manufacturers will release new products for the remainder of 2020 and into 2021.

See Photos

Daily Limit: Raptor anchor one smart bird

By Mike Suchan

A new shallow water anchor makes its heralded debut during ICAST this week.

Daily Limit: Mazurk missing that personal touch

By Mike Suchan

Not having face-to-face time is what many will miss most about ICAST 2020.

SPRO introduces "Essential" baits

By Industry News

Kennesaw, Georgia (July 13, 2020) SPRO is bringing value to its "Essential" line up of baits that every angler should have in their arsenal when hitting the water. If you're a new angler or...

Abu Garcia debuts lightest spinning reel ever

By Industry News

COLUMBIA, S.C. — Abu Garcia’s new Zenon spinning reel is poised to reset the standards by which all ultra-premium fishing reels are judged. Designed to give serious bass and walleye anglers the...

Daily Limit: ICAST invites public to virtual show

By Mike Suchan

Come one, come all to virtual ICAST 2020.

Gear Review: PowerBait MaxScent Creature Hawg

By Justin Brouillard

What is it?PowerBait MaxScent Creature Hawg What sets it apart?Like the other baits in the MaxScent lineup, the Creature Hawg offers a prime flipping or pitching...

Berkley debuts FlouroShield

By Industry News

COLUMBIA, S.C. — No one company knows more about the science behind fishing line than Berkley. Decades of research, study and testing by Berkley scientists have produced some of the most...

Garmin adds some perspective to LiveScope

By Industry News

OLATHE, Kan. – Garmin International, Inc., a unit of Garmin Ltd., the world’s leading marine electronics manufacturer, today announced a new Perspective Mode feature and transducer positioning...

Daiwa introduces Tatula 300 for big bass baits

By Industry News

Cypress, CA – Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass baits. Daiwa’s...

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