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SEVIIN Reels welcomes John Crews to the family
PARK FALLS, WIS. (January 22, 2025) – Family man of great faith, proud American, father, competitor, business owner, lure designer, influencer, educator, content creator… there aren’t too many things that...
Elite Man Caves: Randy Howell
Take a tour of Randy Howell's Man Cave shared with his son Laker.
Tackle Tip Tuesday: Burning crankbaits in the prespawn
In this Tackle Tip Tuesday, Stetson Blaylock talks about burning a crankbait around grass and other cover in the prespawn. Line size isn’t crucial for him with this technique as...
Tackle Tip Tuesday: Choosing the right hooks for lipless crankbaits
In this Tackle Tip Tuesday, Bryan Schmitt showcases a few versions of the SPRO Aruku Shad and how changing hook sizes maximizes its effectiveness given the time of year, cover...
Gear Review: Daiwa Ardito Travel Rod
WHAT IS IT? Daiwa Ardito (Jitte) Telescoping Rod WHAT SETS IT APART? Daiwa takes a unique approach to the travel rod form with its new Ardito Jitte Telescopic travel rod....
Gear Review: Garmin Panoptix Ice Fishing Bundle
WHAT IS IT? Garmin Panoptix PS22-IF Ice Fishing Bundle WHAT SETS IT APART? Designed specifically for hard water anglers, the PS22-IF features an industry-first pole-free transducer system with a new...
Tackle Tip Tuesday: LeHew leans on a jerkbait until spawn
In this Tackle Tip Tuesday, Shane LeHew picks the one bait he can count on from the late fall through winter and into the next spawn. A jerkbait can be...
Gear Review: Lew’s Custom Pro Baitcaster
WHAT IS IT? Lew’s Custom Pro Baitcast Reel WHAT SETS IT APART? The new Lew’s Custom Pro reel features hard aluminum Speed Gears with P2 Super Pinion bearing supported pinion...
Gear Review: Costa Whitetip PRO
WHAT IS IT? Costa Whitetip PRO WHAT SETS IT APART? Costa celebrates the 10th anniversary of its legacy Whitetip frames with an all-new dynamic fit for all fishermen and women....
Tackle Tip Tuesday: Three baits to fish around current
In this Tackle Tip Tuesday, Wes Logan talks moving water and how he approaches it. Being from the Coosa River, Logan is used to fishing moving water no matter the...
20 innovations from 20 Elite seasons
As the 20th season of the Bassmaster Elite Series takes off in 2025, look back at fishing tackle and other innovations showcased by the Elite pros.
Gear Review: AFTCO Women’s Crosswind Puff Jacket
WHAT IS IT? AFTCO Women’s Crosswind Puff Jacket in Bering Sea WHAT SETS IT APART? The Crosswind Puff Jacket stands out with its recycled polyester construction and 80g synthetic fill,...
