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Women-owned brands making their mark on the fishing industry
From innovative fishing products to custom tackle and apparel, these three women-owned businesses are bringing fresh ideas and creativity to the fishing industry.
Gear Review: Millennium B-301 Boat Seat
WHAT IS IT? Millennium B-301 Boat Seat WHAT SETS IT APART? Boat seats have looked pretty much the same for decades. You either get a traditional bucket seat with a...
Top Tackle: Finding bait and bass in the fall with Austin Cranford
In this Top Tackle video, Austin Cranford walks us through his process of finding quality bass in the early fall fishing season. Cranford opts to stay near short pockets on...
Gear Review: Buzbe Basic Deep Urchin Box
WHAT IS IT? Buzbe Basic Deep Urchin Box WHAT SETS IT APART? Buzbe’s innovation in the fastest-growing segment of the bass fishing market earned ICAST’s Best of Show award for...
Fischer’s simple solution for storing urchin-style baits
Kristine Fischer shares how she keeps her urchin-style baits organized, protected and ready to fish with the Lurchin Urchin Vault.
Guida and Gilmore put G-Ratt Baits to the test
UFC Hall of Famer and G-Ratt Baits’ Clay Guida joins Bassmaster employee Trent Gilmore on Lake Heather at Bassmaster headquarters to experiment with G-Ratt Baits and see what they can...
Top Tackle: Northern fishing in October with Aaron Jagdfeld
This Top Tackle video features Aaron Jagdfeld discussing an interesting time of year in the northern parts of the United State and that is the month of October. Strategy and...
Gear Review: CrushCity Avatar Shad
WHAT IS IT? CrushCity Avatar Shad WHAT SETS IT APART? Debuting at ICAST, CrushCity’s new 4-inch swimbait is made of buoyant Super Thermoplastic Elastomer (TPE), which combines rubber’s flexibility, extreme...
Minn Kota Introduces One Seamless Fishing System Powered with Humminbird Imaging
The new Minn Kota brings the power of Humminbird Imaging into one brand experience, uniting new trolling motors, fish finders and navigation, sonar and shallow water anchors to reduce complexity for anglers everywhere.
The Senko — 30 years and counting
When Gary Yamamoto introduced the Senko 30 years ago, he knew it would catch fish. What he didn’t know was the impact its simple design would have on our industry...
Gear Review: Z-Man TRD Finesse Jig
WHAT IS IT? Z-Man TRD Finesse Jig WHAT SETS IT APART? Z-Man covers the bases with 1/4-, 3/8- and 1/2-ounce sizes that offer effective options for largemouth and smallmouth targets...
Inside Elite Boats: Brandon Lester
Take an inside look at Brandon Lester's tournament rig from the 2026 Progressive Bassmaster Elite Series season!
