BassmastHER
Welcome, ladies! You are now a part of a passionate community of female anglers. Although gender does not dictate how successful you can be on the water, we know it helps to have a like-minded support system for education, travel, inspiration, and ideation.
Gear Review: Bajío Darien Temples of Change Sunglasses
WHAT IS IT? Bajío Darien Temples of Change Sunglasses WHAT SETS IT APART? Finding a good pair of fishing sunglasses is about more than just protecting your eyes from the...
Gear Review: Lew’s Accel RX Casting Reel
WHAT IS IT? Lew’s Accel RX Casting Reel WHAT SETS IT APART? The standout feature of the Accel RX is Lew’s ParaMag RX braking system. The radial paramagnetic system uses...
Bassmaster Profile: Carly Hysell
Telling the technology stories that impact outdoor lifestyles.
Why the Zebco 33 Never Lost Its Value
Some things are worth more than their price tag. Nearly 30 years later, the Zebco 33 remains a priceless piece of childhood memories, family traditions and a lifelong love of fishing.
Gear Review: Columbia Women’s PFG Dry Tortugas Boot – Wide
WHAT IS IT? Columbia Women’s PFG Dry Tortugas Boot WHAT SETS IT APART? One of the biggest differences is the availability of a true wide-width option. Finding women’s fishing footwear...
2026 Toyota Owners BassmastHER Workshop at Lake Guntersville
It was all smiles at the 2026 Toyota Owners BassmastHER Workshop at Lake Guntersville as women from all around came together to learn and celebrate women in fishing.
Gear Review: Women’s SolAir Lightweight Pants
WHAT IS IT? FORLOH Women’s SolAir Lightweight Pants WHAT SETS IT APART? The FORLOH Women’s SolAir Lightweight Pants are warm-weather performance pants built for anglers and outdoor enthusiasts who need...
Fischer looking forward to fishing, fellowship at Toyota Owners Tournament
For Team Toyota pro Kristine Fischer, some of the best tournaments of the year aren’t necessarily the ones with the most money on the line.
BassmastHER
Women-owned brands making their mark on the fishing industry
From innovative fishing products to custom tackle and apparel, these three women-owned businesses are bringing fresh ideas and creativity to the fishing industry.
Fischer’s simple solution for storing urchin-style baits
Kristine Fischer shares how she keeps her urchin-style baits organized, protected and ready to fish with the Lurchin Urchin Vault.
