BassmastHER ambassador Kristine Fischer stopped by the YETI booth to check out the brand’s newest colorways and patterns, offering fresh looks across some of its most popular drinkware and gear.
As someone who walks the ICAST show floor every year, this is the booth I look forward to visiting most. The artistry and craftsmanship behind every Sync Fishing swimbait is incredible, and each bait feels more like a collectible piece of art than just another lure. It’s one of those brands that always leaves me excited to see what they’ve created next.
Explore the latest creations from Danforth Art showcased at ICAST 2026, featuring unique artwork and outdoor-inspired designs that celebrate the fishing lifestyle.
Check out the newest designs from Fish Stickers at ICAST 2026, featuring fresh decals and graphics made for anglers looking to personalize their gear, boats and accessories.
Hang Loose Bands showcased new wearable accessories at ICAST 2026, blending practical function with colorful designs made for long days on the water.
Inspiring Women in Angling highlighted products and resources designed to support and celebrate women on the water, reinforcing its mission to make fishing more welcoming, accessible and inclusive for anglers of all experience levels.
Hobie Eyewear unveiled a new line of floating sunglasses made with frames crafted from recycled kayaks, giving old boats a second life while delivering lightweight performance and peace of mind on the water.
Casting for Recovery highlighted its mission of supporting breast cancer survivors through the healing power of fly fishing while connecting with attendees and raising awareness at ICAST 2026.
SheFish introduced a new lineup of stylish, budget-friendly rod and reel combos at ICAST 2026, making it easier than ever for women to get on the water without sacrificing performance or personality.
Bajío’s newest lineup of hats stood out for blending eye-catching style with everyday comfort. With designs made for both men and women, the collection offers fresh looks that transition seamlessly from the water to everyday wear.
AFTCO debuted a collection of stylish new bags featuring eye-catching prints, along with a comfortable new pullover that’s perfectly timed for the cooler days of fall.
MOJO showcased its latest lineup of fishing apparel and accessories at ICAST 2026, featuring fresh styles and functional designs built for long days on the water while maintaining everyday comfort.
ProFISHiency introduced a colorful new lineup of rod and reel combos at ICAST 2026, offering affordable options that combine eye-catching designs with dependable performance for anglers of all ages and experience levels.
The Next Fish Australia brought a bold, tropical energy to ICAST 2026 with funky fishing apparel covered in colorful, eye-catching prints made to stand out on and off the water.
Columbia unveiled an impressive lineup of new performance apparel and footwear at ICAST 2026, including lightweight sun shirts, windbreakers, waterproof boots, flip-flops, shorts and athletic dresses designed to keep anglers comfortable from the boat ramp to everyday adventures.
Frogg Toggs introduced fresh colorways in versatile water shoes designed to perform both in and out of the water, along with buoyant, Floaty-inspired flip-flops made for easygoing days around the lake.
XTRATUF introduced new women’s boat shoes designed to provide dependable grip on wet boat decks. Made entirely from water-resistant material, they will not absorb or hold water, helping them stay lightweight and quick-drying throughout the day.
Bouji Marlin once again debuted a fresh collection of apparel at ICAST 2026, featuring some of the most colorful, creative and trend-forward designs on the show floor. From bold patterns to vibrant prints, the brand continues to bring a fun, fashion-forward style to life on the water.
HUK showcased a wide range of new apparel at ICAST 2026, from technical fishing gear built for long days on the water to stylish lifestyle pieces that transition seamlessly off the boat. The brand also introduced new women’s boot colorways, adding fresh style to one of its most popular footwear lines.
Under Armour brought a fresh lineup of sport-inspired apparel to ICAST 2026, blending athletic performance with on-the-water functionality. The new collection combines comfortable, active styles with versatile designs that look just as good off the water as they do on it.
Duck Camp showcased its latest collection of premium outdoor apparel, featuring timeless designs built for life on and off the water. From lightweight fishing shirts to everyday lifestyle pieces, the brand continues to blend comfort, performance and classic outdoor style.
