Yo-Zuri Pro Series Joint Bait
Pro Series Joint Bait– New for 2026, Yo-Zuri is releasing the Pro Series Joint Bait. The Yo-Zuri Pro Series Joint Bait is designed to deliver a natural, fish-catching presentation with its...
New Big Bite Baits plastics
3.5″ Velo Craw – $4.49 MSRP, 10pk Description: The 3.5” Velo Craw is a compact craw designed for versatility across a wide range of applications. Its streamlined profile makes it an excellent...
Yamamoto Uni HD
Uni HD – $14.99 MSRP You’ve seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching...
New Frogs from Frog Factory
Frog Factory Biggie Boom – $14.99 MSRP Description: Designed by pro angler Fred “Boom Boom” Roumbanis, the Frog Factory Biggie Boom Frog is the oversized evolution of the fan-favorite Sonic...
New from Northland Tackle
Eye-Candy: MSRP $8.99 NEW!! Northland Fishing Tackle expanded its Eye-Candy color lineup to better match today’s diverse water conditions and forage profiles, giving anglers more options to adapt to changing fish...
Buckeye Lures Elevate Head
Elevate Head – $5.99 MSRP, 2pk Description: The Elevate Head from Buckeye Lures offers the best of both worlds. The jig head features an angled metal blade, allowing it to...
How to preserve an urchin bait
If you’re planning on Googling “do bass eat urchins,” let me save you the trouble — the answer is a surprising but resounding yes. The new era of urchin-style creature...
EVO Swim Jig
The EVO™ Swim Jig brings the refined styling and performance cues of the ChatterBait® Elite EVO™ to a premium swim jig platform built for slipping cleanly through grass and around...
ChatterBait Elite EVO HD
The ChatterBait® Elite EVO™ HD takes one of the most trusted bladed jigs in bass fishing and supercharges it for the moments when durability isn’t optional. Built on the popular...
Bait HeadZ
The Bait HeadZ™ jighead takes the classic round‑ball profile and elevates it with enhanced sculpting that adds subtle baitfish‑like facial detail and precision balance for a more natural presentation. A...
