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WHAT IS IT? Floatzilla Artificial Soft Lure Enhancements WHAT SETS IT APART? Floatzilla’s patented technology enhances the appearance of any soft plastic by adding buoyancy. Notwithstanding soft baits made from...
WHAT IS IT? SITKA Ambient 100 Hooded Jacket WHAT SETS IT APART? Lightweight and durable, the SITKA Ambient 100 Hooded Jacket (Vest also available) are made to seamlessly adapt with...
WHAT IS IT? Toadfish Travel Spinning Rods WHAT SETS IT APART? Individual rod pieces are neatly organized in a fold-out cloth wrap with individual slots. This immediately benefits the entire...
WHAT IS IT? The Scentsation SoMolly by Big Bite Baits is a meticulously designed finesse worm, measuring 3.6 inches, crafted for the drop-shot technique but versatile enough to be rigged...
WHAT IS IT? The Strike King Gravel Dawg, designed in collaboration with fishing legends Todd Castledine and Kevin VanDam, is a standout medium-diving crankbait in Strike King’s lineup. This innovative...
WHAT IS IT? Yo-Zuri Rattl’n Vibe Lipless Crankbait WHAT SETS IT APART? Offered in three sizes (3/8, 5/8 and 3/4 ounce), the Yo-Zuri Rattl’n Vibe offers the standard three size...
WHAT IS IT? The AFTCO Women’s Refuge Hoodie is crafted to offer anglers a cozy, comfortable layer that stands up to the outdoor elements. Made from a blend of 60%...
WHAT IS IT? Northland Fishing Smeltinator Jig WHAT SETS IT APART? Designed by Canadian Bryan Gustafson, the Smeltinator gained notoriety in the U.S. after fellow countryman Jeff Gustafson won a...
WHAT IS IT? Missile Baits Ike’s Monster Jig WHAT SETS IT APART? For several years, Mike Iaconelli has worked with fellow Elite John Crews of Missile Baits to develop a...
WHAT IS IT? Untamed Tackle Breacher Jig WHAT SETS IT APART? Heavy cover flipping jigs by broad definition are for fishing in moderately thick cover; they have limitations when it...
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