TRD Finesse Jig
Offering a refined tool for one of the most effective finesse techniques in modern bass fishing, the TRD™ Finesse Jig is purpose-built for anglers pairing Ned‑style finesse plastics with compact...
Kingpin
The Kingpin™ elevates one of bass fishing’s most relied‑upon soft‑plastic styles by pairing a versatile stickworm profile with an industry‑first Sinking ElaZtech® material that descends naturally through the water column and...
Stuntman
Enabled by an industry‑first Sinking ElaZtech® material, the Stuntman™ is a soft jerkbait that sinks naturally yet offers extreme 10X Tough durability. Its streamlined baitfish profile and flexible body generate an erratic...
Octane MinnowZ
The Octane MinnowZ™ is a high‑performance ribbed swimbait built around Z‑Man’s exclusive SWAG™ tail, a hybrid wedge‑and‑paddle design that produces a strong, consistent tail wag at any retrieve speed. Constructed from...
Carving out an American dream
A seven-time fish decoy-carving world champion finds his footing in the ancient art of lure design.
Outer Banks respite and all-in for St. Lawrence
I spent a week at North Carolina’s Outer Banks before heading to Lake Champlain and the St. Lawrence River to scout them before the cutoff. My family vacations at the...
Win my boat and start kids fishing
Twelve years ago, Becky and I created the Ike Foundation with the goal of getting more kids fishing. We wanted to target youngsters who had never fished before for whatever...
Gear Review: HUK A1A Pro Shorts
WHAT IS IT? HUK A1A Pro Shorts WHAT SETS IT APART? For all-day comfort and the flexibility that allows all of the bends and reaches that boating a big bass...
Bassmaster unveils 2026 100 Best Bass Lakes rankings, celebrating America’s greatest fisheries during America250
BIRMINGHAM, Ala. — As the United States celebrates its 250th birthday, Bassmaster Magazine is honoring one of America’s greatest public treasures, its world-class bass fisheries. Today, the publication releases its annual 100 Best Bass Lakes rankings,...
Gear Review: Local Boy Outfitters Local Girl Leggings
WHAT IS IT? The Local Girl Leggings from Local Boy Outfitters are high-waisted performance leggings designed for everyday wear, whether you’re on the water, in the gym or running errands....
