The popular Flashpoint jerk bait is now available in a smaller profile Jr size, in deep and shallow bill versions. Each feature the same great attributes: patent-pending sonic welded blade in the head, hard body lines for erratic action and a weight transfer system for rocket casts. This new size profile is optimal for pressured waters or targeting bass focusing on smaller shad forage such as 3- to 4-inch threadfin, a staple of bass nationwide. $14.99. lurenet.com
The Weekender Series was created as Dirty Jigs’ answer to anglers demanding top-tier quality and dependable performance at an economical price. Built to glide effortlessly through cover, mimicking baitfish with an enticing swimming action. Versatile for grass, docks, or open water. The jig’s streamlined, contoured head design ensures optimal performance for the everyday angler. Available in 3/8-ounce size and built with a VMC 5/0 hook, and 8 color variations. $4.29. thefishingfactory.com
The custom head design provides excellent bottom contact, maintaining a natural, strike-triggering posture on cast and retrieve through structure-filled spots. Outfitted with a sharp, tough VMC hook and available in eight proven color options, the Weekender Casting Jig adapts to a wide range of water conditions and fish behaviors. Ideal for flipping, pitching, or swimming. $4.29. thefishingfactory.com
A premium Marabou Jig crafted for serious anglers who demand quality and performance. Featuring a sharp Gamakatsu 604 hook, it ensures a strong and reliable hookset every time. Durable matte powder coat finish resists shine and won’t chip. Wire keeper secures soft plastic trailers in place, while hand-tied, premium fluffy marabou provides the perfect pulsating action. $6.99. lurenet.com
Inspired by Matt McBee’s original custom Hog Father, of Tater Hog Custom Lures fame. The Hog Father Jr. excels with its versatility, delivering consistent glide action across various retrieve speeds, whether slow and deliberate or medium fast. Built with swivel hook hangers, it reduces leverage during a fight, ensuring a better hookup-to-land ratio. Another standout feature is the selection of seven exclusive color options, bringing translucent designs and other unique finishes to the Hog Father series for the first time. Each lure is sold in a reusable foam tray, ideal for post-use storage. $44.99. www.strikeking.com
The Blade-Runner DUH Spoon already stands as the quintessential jigging spoon, and now, through a collaboration with Nichols Lures, it has leveled up again. Adding integrated barrel swivels on the front and rear, along with Decoy Tied Treble Hooks, classic DUH Spoon shapes, and new colorways. Built in 3/8-, 1/2-, and 1-3/4-ounce sizes, each spoon boasts balance and action perfect for newer forward facing sonar applications. $8.99. thefishingfactory.com
Featuring a crisp, responsive S-swimming slalom as its base action for tenacious stability even in rivers and backwater current. With a twitch or varied retrieve speed, it seamlessly performs underwater dog-walks and continuous turns, responding expertly to angler input. Reinforced internal wire harness and heavy-duty swiveling hook hangars to overwhelm even the most brutal fighters.
Thanks to the R “Revolution Model” series engineering, even rough rod work translates into sharp slalom actions and quick, responsive slides—making advanced techniques accessible to anglers of all skill levels. Available late summer 2025. $89.95. megabassusa.com
Outstanding straight-line stability and quick recovery to an upright swimming posture, even on long-distance retrieves, come courtesy of its unique keel-head design. The specially designed, thin-profile propeller generates consistent, stable rotations and subtle flash, effectively attracting wary targets. At the surface, it creates a gentle splash, precisely mimicking the subtle surface commotion of natural baitfish. Simply retrieve it slowly just beneath the surface around weed-covered bottoms, shallows, or underneath overhanging cover. Stabilizes swimming posture for remarkable straight-line tracking and subtle corrective body movements, producing an ultra-realistic “shimmering swim” that closely replicates live baitfish. $18.99. megabassusa.com
With patented hydrodynamics to achieve high-speed stability and an aggressive high-pitch wobble, Blowly brings blistering speed to shallow cranking situations. The latest collaboration between legends Yuki Ito and Katsutake Imae (“IxI”) features a stout-bodied design that incites super-shallow monsters with an intense, high-frequency vibration that provokes instinctive, aggressive strikes. As water enters through the head intake during retrieve, it’s compressed inside the body and thereby accelerated—intensifying vibration pitch while stabilizing the lure’s linear trajectory. At high speeds, dual ducts under the gill plates expel water downward, generating lift that counteracts diving force to keep BLOWLY in its target range. $19.99. megabassusa.com
The ClapTail 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish-attracting sound. Durable body and balanced weight ensure long casts and steady retrieves, while built-in belly swivel reduces leverage to keep fish pinned. The Claptail also features a rotating hook hanger to prevent leverage by feisty fish from having leverage. Bottom fin ensures lure remains stable after cast. That results in better casting for lure presentation accuracy and improved hookup ratios. Armed with two No. 3 VMC Hybrid Trebles and weighs 7/8 ounce, with the added weight making the bait sit tail down in the water. Eight colors. $18.99. Rapala.com
Rapala’s top selling DT Series with its balsa profile, hard side-to-side wobble and fast diving decent to precise depth ranges now has a new addition to the family. The DT 12 has the same body size (2 1/4 inches) and weight (3/5 oz) of the DT-10. The new DT-12 features a slightly larger polycarbonate lip profile that allows it to dive down to 12 feet. Tapered fuselage and thin tail design combine to create DT’s signature, deadly action, while high vibration internal baritone rattle chamber beckons fish to eat. As with all Rapalas, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. The DT 12 comes armed with two premium No. 4 VMC black nickel round bend hooks. Available in 36 colors. $10.49. Rapala.com
Built around the core features of the proven Original Floating Minnow, the Floater Elite consists of premium balsa wood, natural baitfish profile and classic Rapala wounded-minnow action. Increased weight generates longer, more accurate casts; while forged, flattened, one-piece through wire construction maximizes durability. High-definition patterns with metallic gilded faces bring finishes to a new level. Available in two models. FE85 has a running depth of 3-feet to 4-feet, a body length of 3 ¼-inches and weighs 1/4 ounce. FE120 has a running depth of 4-feet to 6-feet, a body length of 4 3/4inches and weighs 3/8 ounce. FE85 comes with two No.10 hooks. FE120 comes with three No.10 hooks. Available in 12 colors. $14.99-$15.99. Rapala.com
The Snare 50 is a versatile lipless crankbait ideal for casting and ripping through cover. The Snare’s slender profile is belly weighted for long casts with a unique shimmy action on the fall. Internal rattle is uniquely subtle, while tight vibrating action entices reaction strikes. The Snare 50 falls heads down on a realistic, bite-inducing 45-degree angle. The lure design and action prevent snagging in weeds and grass. Equipped with two No. 4 treble hooks. Body length: 2 1/4 inches; weight 1/2 ounce. Available in 18 colors. $7.99. Rapala.com
Shimano’s ARMABOOST technology enhances casting distance, while the Action Modifying Insert allows anglers to adjust lure behavior to match fish activity. Available in six models, select Gravitator models feature Shimano’s FLASH BOOST technology for enhanced light reflection or SCALE BOOST for a realistic baitfish appearance. Whether presenting a tight, choppy action or a broad glide. $49.99. fish.shimano.com
Long casts, lifelike presentations and enticing action are attributes of this new Pro Series jerkbait. What makes it stand out is the triple coat realistic hologram finish, which gives the bait an ultra-natural look reflecting light from multiple angles. More strike appeal comes from the hologram lip, adding to its lifelike appearance under water. Also features Yo-Zuri’s newly developed tungsten magnet weight transfer system, allowing for increased casting distance and better balance during retrieves. Weight: 1/2 ounce. Available in color patterns. $14.99. yo-zuri.com
Measuring 2-3/4 inches and weighing 3/8 ounces, the Pro Series Popper strikes the perfect balance between finesse and casting distance. What sets it apart is a dual-action capability. Anglers can work it with a traditional “pop and stop” technique to create explosive surface commotion, or “walk the dog” for a subtler, gliding movement. Either way, the Pro Series Popper is designed to draw bass in from long distances, triggering strikes with its lifelike action and splash. Equipped with the tungsten x magnet weight transfer system. Available in eight colors. $14.99. yo-zuri.com
At 7 inches long and weighing 2-5/8 ounces, the Pro Series Glide Bait is designed to attract big, aggressive bass. It does that by producing a wide S-curve action and sharp darting movement that are ideal for mimicking injured baitfish—a proven technique to trigger reaction strikes from even the most finicky fish. Available in eight color patterns for any water color and condition. $24.99. yo-zuri.com
The core of the Pro Series Shad’s effectiveness is its tight wiggling and darting action, mimicking the frantic movement of an injured baitfish. This erratic motion is irresistible to bass, especially in clear to moderately stained water where visibility is key. Available in two perfectly sized versions — 60mm and 75mm — to trigger aggressive strikes and deliver reliable performance. Available in eight color patterns, giving anglers a wide range of options to match local forage or water clarity. $14.99. yo-zuri.com
When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those challenging conditions, this 120mm version brings the legendary action of the KGB Chad Shad 180 into a more compact, bite-sized profile.
The Lil Guy features the familiar two-segment jointed body for ultra-realistic motion, a brush tail for added finesse, swivel hook hangers for increased landing ratios, and that unmistakable, lifelike swim that makes predators commit. $54.99. spro.com
Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for an easy meal. This innovative setup offers anglers multiple rigging and fishing options, all while delivering the proven action and lifelike swim that KGB fans trust. Available in three of SPRO’s most productive color patterns, each KGB K-Rig is armed with two size 1 Gamakatsu Nano Alpha-coated treble hooks for solid hooksets and lasting sharpness. $129. spro.com
The latest addition to the ChatterBait lineup is designed for pressured bass. Equipped with a downsized stainless steel ChatterBlade and high-grade DECOY Egg Snap, the Baby Jack operates at a higher vibrational frequency with subtle flickers of visual flash. Sharing the JackHammer’s acclaimed instant-start vibration, the Baby Jack leans on its direct blade-to-head connection to deflect cover, producing relentless blade/jighead collisions and generating vibrant ChatterBait music. A compact jighead sculpt and rear weight distribution (and enlarged collar) yield perfect lure balance and natural horizontal posture. Combined, the Baby blade and head enable longer, wind-resistant casts and the physique to cut water fast and stay deep without planning toward the surface. The Baby Jack is armed with a custom, medium wire 3/0 DECOY hook. Features a dual wire trailer keeper for locking down ElaZtech and other soft plastic trailers. Sizes: 1/4-, 3/8- and 1/2-ounce. Ten color patterns. $19.99. zmanfishing.com
Answering angler demand for a scaled-down, tournament-grade bladed jig, Z-Man’s ChatterBait MicroMax is built for Bait Finesse System (BFS) tackle and other finesse applications. Constructed with the same direct blade-to-jighead connection and trademarked stainless, hex-shaped ChatterBlade driving all Z-Man ChatterBaits yet in a smaller package. Heavy-duty No. 1 black nickel hook is needle sharp and armed with molded conical keeper barbs for locking down soft plastic trailers. Hand tied silicone skirts and eight color-matched head paint schemes. Sizes: 3/16- and 1/4-ounce sizes. $7.99. zmanfishing.com
The Bassmaster Elte Pro Cliff Pirch-designed 6.5 inch Scentsation Cliffhanger Worm is a larger sibling to the original Cliffhanger. Featuring patented Scentsation technology that provides more and longer bites, the newest Cliffhanger is a go-to for drop shot presentations, and specifically for targeting bigger bass. Available in 8 colors. $6.99 (10 pack). bigbitebaits.com
Featuring thin “fuzzy” appendages that produce a tantalizing action that gives the bass a different look in an artificial bait. It can be rigged numerous ways, but the Fuzzy Scentsation Stick truly shines on a drop shot. Featuring patented Scentsation technology for superior strike appeal. Available in 6 colors. $48.99 (5 pack. bigbitebaits.com
The 4″ Thresher Worm has a short, stubby body and a long tail. The tail, reminiscent of a shark fin, catches water and provides a killer subtle action that is irresistible to smallmouth. Available in 8 colors. $6.99 (10 pack). bigbitebaits.com
You get tantalizing action from the fork-tail that produces an erratic, darting action that is perfect for snap jigging and triggering reaction bites, also from the Jerk’s signature quiver. The Jerk has a wider profile throughout the body and the tail than others on the market, making it adept at gliding and darting. Made with super TPE, which is built to sustain stretching, pulling, tugging, and biting without snapping or breaking. The TPE material and high salt content also allow The Jerk to float. Available in 12 colors. $6.99. Rapala.com
Based on the popularity of the CrushCity Ned BLT, Rapala has added even more scent and salt (plus a spade tail) for enhanced strike appeal for dropshotting and Ned rigging. The additional salt creates neutral buoyancy for attracting finnicky bass. Like the BLT, the Salted NedRoll is a half shell. But, the Salted NedRoll has a wider body and a spade tail to impart maximum action even when stationary. Size: 3.25 inches. Available in 15 colors. Rapala.com
At only 1.8-inches, the petite Last Ace 45 resembles the juvenile baitfish often seen seasonally in clouds of fins and scales. Similarly, the bait is sized like darters and gobies that bass often vacuum off the bottom. Effective rigging techniques include weightless, and nose hooked, dropshotting, swimming on a jighead, strolling, and hovering when used with forward-facing sonar. The 3-inch Last Ace 75 appeals to adult fish. Effective rigging techniques mimic the Last Ace 45, to include weightless and nose hooked, dropshotting, swimming on a jighead, strolling, and hovering as is done with forward-facing sonar (FFS). $12.99 for six baits. Evergreenbaits.com
Ever Green’s new 4-inch Last Ace 103S is designed for ‘power mid-strolling’ with the aim of enticing the alpha bass in the pack. The Last Ace 103S’s power mid-strolling effect is accomplished by its noticeably up-curved tail design. Its action is further enhanced by a specialized salt constitution. Infused with baitfish scent throughout, the Last Ace 103S has an exceptionally flexible belly and tail, while the denser top yields exceptional durability around the hook. Cosmetically, fish will appreciate the Last Ace 103Ss raised, 3D “real eyes” and dotted lateral line, which accentuate its authenticity. Available in 6 baitfish mimicking color patterns, this lure can represent forage ranging from bluegill to shad. $12.99 for four baits. Evergreenbaits.com
Developed by pioneering angler and designer Kenta Kimura, the YAGOT is a deadly gravity bait built to excel in the toughest Japanese waters. Developed with extremely high salt content and careful balance to ensure a horizontal fall, the YAGOT’s nymph-like appendages tremble irresistibly, calling wary predators to a mysterious feast. With a shape that belies the exacting hydrodynamics of its form, the YAGOT can be twitched to life with a strut-walking action in the depths, revealing a surprisingly nimble ability to trigger instinctive bites. Whether targeting bites on the fall, twitch-walking in the mid-range or exploring productive bottom areas, the YAGOT is a dynamic answer to high-pressure situations. Available late spring 2026. megabassusa.com
Just shy of two inches long, the GEZZY is a versatile and effective bait for pressured bass. the GEZZY is uniquely heavy for its size, which instills a slow sink rate when rigged weightless with only a wide-gap hook. Its durable salted body is responsible for this heft, which also promotes surprisingly long casts for such a small bait. The Gezzy is balanced to sink horizontally, back up and belly down, making it ideal for pressured fish. $12.99 for six baits. Evergreenbaits.com
Micro versions of our most popular soft baits and terminal tackle, engineered to catch the most stubborn fish. These are 30-40% smaller than the originals. The Micro Series lineup features a scaled down 1.7 inch Snack Craw, 2.25 inch Drop Minnow, 2 inch Juvy Craw and Micro versions of both the Sneaky Underspin and Mini Micro Tube Head Jig. $6.99. lurenet.com
The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be fished on a drop shot, on a jig head as a swimbait, or as an underspin trailer. Its durability enables anglers to catch more fish before needing a new bait. The ribbed body provides a unique vibration in the water, and the paddle tail gives incredible lifelike swimming action. When dead-sticked on a drop shot, the bait will sit perfectly horizontally, giving it a natural appearance. $6.99. lurenet.com
Designed to pair perfectly with the Great Lakes Finesse Ned Head, the Ned Bug is intended to be fished like a normal Ned bait but with a unique fish-catching profile. When the Ned Bug is threaded onto the Ned Head, the hook is 80% hidden inside the slit in the head. This conceals most of the hook but will push free from the plastic on the hookset for a high landing percentage. When fished, the Ned Bug will lift slightly, facing the fish, making it an ideal Ned bait for fishing along the bottom or as a finesse jig trailer. $6.99. lurenet.com
The Jackall Driftfry 3.0 is designed to excel in strolling and drop-shotting techniques. Measuring just 3 inches, this pintail lure vibrates with lifelike action using minimal rod movement, enticing even the most cautious bass. Features two innovative guide holes—one for perfect jig head alignment and another on the lip for precise nail weight placement. Built with Jackall’s advanced Live-Core dual-layer construction, it delivers an authentic texture and ultra-vibrant, natural color patterns that fish simply can’t resist. $12.99. fishstore.shimano.com
The Freedom Flyer 4.25 features a unique soft plastic design that creates rolling and darting action better than any other minnow soft plastic bait. With a thicker front body for easy rigging, long casts, and durability, the Freedom Flyer features side up pitch elevators on the back half of the bait that cause it to roll very easily. The Freedom Flyer 4.25 is a great all-around size to capture any species of bass on a jig head. It also works well as a weightless jerkbait, or a trailer for bladed jigs or spinnerbaits. Size: 4.25 inches. $6.99. missilebaits.store
The Judy Fish from Hide Up is a finely tuned minnow-profile soft bait designed to deliver subtle yet irresistible action. Outfitted with lifelike appendages, the Judy Fish creates natural movement and enhanced attraction that triggers bites in pressured or clear-water conditions. When rigged on a jig head and fished in the water column, the Judy Fish shines with its built-in rolling action, especially during hover-strolling presentations. This unique action mimics a wounded or fleeing baitfish, keeping bass locked in and ready to strike. $15.99. spro.com
Thanks to its specialized body design, the Gabarin frog excels at pinpoint maneuvers, responding instantly to subtle line-slack twitches and rod actions to deliver sharp, quick turns and high-pitch dog-walks—even within the tightest bite windows of small open pockets. The uniquely sculpted wide-angle mouth generates excellent traction, creating enticing surface disturbances accompanied by deep sounds, diving splashes, and bubble trails. Available late summer 2025. $15.99. megabassusa.com
Engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Its ultra-responsive behavior eliminates dead motion and delay, enabling instantaneous lifelike movement with even the lightest input. The Haze-ST enhances the offensive power of finesse fishing, dramatically increasing bite chances from seasoned, pressure-weary lunkers that previously refused to react. Available summer 2025. $9.99. megabassusa.com
Available in two high-performance formulas—a heavily salted sinking option and a salt-less floating formula, allowing anglers to fish it on a drop shot or Neko rig. Key features include a unique 12-sided dice design, lifelike motion from the Air-Trapped silicone strands, and a selection of vivid colors to meet all fishing scenarios. $10.99 (four pack). strikeking.com
The Surge Craw’s sloped tail design pops the craw into a life-like defensive posture and helps the bait crawl over cover and stand on the bottom of the lake. It’s weighted internally for long casts and features a pre-rigged VMC Black Nickel hook. Pre-rigged and ready for action. The Series also includes the Surge Minnow and Surge Frog. Length: 3 inches; weight 1/4 ounce. $6.99. Rapala.com
The 3.25″ Slinko is a bite-sized version of the original 5.5 inch Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, the 3.25 inch Slinko produces in multiples applications, ranging from Ned rigs to Carolina rigs. Features a ribbed shape body for bulk while maintaining the classic Senko profile. The ribs provide better hook penetration, while emitting strike producing bubbles in the water column for a lifelike action. Features Yamamoto’s Mega-Floater formula. It stands up on a jighead, dances vertically on a Neko rig, and floats on a Carolina Rig. Available in 10 colors. $6.99-$7.99 (7 pack). yamamotobaits.com
Propelled by a cutting-edge keeled SWAG Tail to perform at the widest range of retrieve speeds with a proprietary wide wag/swim action. Armed with the ICAST award-winning Over/Under Line-Through harness, the SWAG LT lets anglers choose between dorsal single or belly double hook rigging options for elite performance around cover or open water. Reinforced line-through harness allows the SWAG to slide effortlessly up the line after hookset, erasing the fish’s ability to leverage lure weight to throw hooks. Underbelly features a twin clip hook keeper that pins the shank tight to bait and auto-releases during the hookset. For added attraction, the swimbait sports an internal glass rattle. Eight realistic baitfish patterns. $15.95 for 5 inch and $17.99 for 6 inch. zmanfishing.com
Created by Z-Man and Bassmaster Elite pro Seth Feider, the 2-inch Llama TubeZ presents selective bass with a super subtle offering they cannot reject. Unlike traditional tubes that tear apart after a few bites, the Llama TubeZ’ super soft 10X Tough ElaZtech composition keeps the bait on the jighook for hours of bass action per bait. The tiny tube’s advanced material is naturally buoyant for a natural tail-up posture on bottom and leisurely spiraling action on the drop. Llama TubeZ are salt impregnated for extended bite retention. Compatible with Llama TubeZ Jigheads. Eight pro-selected color patterns. Made in the USA. $5.99 for a six pack. zmanfishing.com
The classic Finesse TRD is now endowed with third dimensions of bait movement via fine quivering silicone appendages. The FuZZy TRD has raised the bass-catching bar for Ned, Neko, dropshot or weighted wacky rigging, adding hand-threaded premium silicone skirt strands for tireless pulsing action—reminiscent of zooplankton and other invertebrates. The FuZZy TRD features a 2.75-inch body composed of 10X Tough ElaZtech for maxed out durability and the TRD’s famed “stand up” buoyancy. The FuZZy TRD’s pre-marked midriff can be cut to create two finesse-sized FuZZy baits in one, doubling its value. FuZZy TRDs are compatible with Z-Man Finesse ShroomZ jigheads and Rattle-Snaker Tungsten SpikeZ. Pure silicone skirt strands are hand-threaded and color coordinated to create eight pro-selected bait patterns. $9.99 per 4-pack. zmanfishing.com
The Shaker Spinning Rod was developed to impart the exact right action anglers need to shake a minnow to perfection. It comes in two model sizes: 6′ 9″ and 7′ 2″. The shorter model has a medium-light power, while the longer size has a medium-light magnum power. Both models impart fast action. Features a line rating of 4- to 10-pound test and 6- to 12-pound test, and a lure rating of 1/16 to 1/2 and 3/16 to 3/4 ounces. $199.99. rapala.com
The Shaker Spinning Rod was developed to impart the exact right action anglers need to shake a minnow to perfection. This fast-action rod comes in lengths of 6’9” and 7’2”. It comes in line ratings of 4 to 10 pounds. and 6 to 14 pounds, and lure ratings of 1/16 to 1/2 ounces and 3/16 to 3/4 ounces. $99.99. rapala.com
Crafted with Japanese 24-ton Graphite Blanks, Evolve Stainless Steel Tangle-Free Guides with Aluminum Oxide Inserts, an Evolve Snagless Hook Keeper, and a custom Evolve Reel Seat. Rods range in action from moderately fast to extra fast. Powers range from ultra-light to heavy. The Jinx series includes Spinning, Spinning Finesse, Spinning Panfish/Trout, Casting Split Grip, and Casting Full Grip. One-year limited warranty. $79.99. rapala.com
Cashion unveils the ELEMENT z2 Series designed to introduce everyone to American performance at an unbeatable price point. Built on the success of its predecessor, incorporating key upgrades to elevate durability, sensitivity, and performance. Featuring American sourced materials for maximum strength and versatility. $129.95. cashionrods.com
When targeting the biggest, most pressured fish, every inch of casting distance, every subtle bite detected, and every battle fought on light line matters. Those are the design fundamentals of the new Finesse CX line of rods. Traditional rods fall short when it comes to casting ultra-light baits far enough, feeling the lightest bites, and maintaining the perfect balance of power and finesse to land trophy fish on small hooks and light line. The Finesse CX series is engineered to solve all these problems. $399.99. lurenet.com
Built with premium IM8 graphite blanks or composite blanks for crankbait models, featuring FOCAS technology to boost tip strength and overall durability without sacrificing sensitivity for detecting light bites. Crankbait models feature composite construction for maximizing hookups and fish landing rates with reaction baits. Unique KVD coding system labeled on rod blanks for easy identification of each rod action. Stainless steel guide frames feature zirconia inserts for exceptional hardness and smooth surface for resistance to wear and tear caused by fishing line. High density EVA split grip handle. Casting models include Full Contact reel seats for unmatched sensitivity. Spinning models offer exceptional grip and comfort with Lew’s exclusive Comfort Plus reel seats. Stainless-steel hook keeper adds practicality, providing secure storage for hooks of any size. www.lews.com
Engineered specifically for casting big baits, the Outlier series features Shimano’s Spiral X and Hi-Power X blank technologies for unmatched accuracy, sensitivity and power. Durable Fuji K-Frame guides, a custom CI4+ reel seat, and spiral EVA handles ensure the rod can withstand heavy bait deployment while minimizing angler fatigue. $349.99. Shimano.com
St. Croix’s lightest rods ever, Legend X2 is crafted from an all-new SCVII material. It features a first-ever machined-premium-cork TRIGON handle, titanium guides, carbon fiber reel seat with skeletonized aluminum nut, VEIL scrim, all top St. Croix technologies, and an electrostatically applied finish. Available in 11 casting and 11 spinning models. Available August 2025. $610 to $645. Stcroixrods.com
Features recessed, externally adjustable MC-1 Magnetic Cast Control system to fine-tune casts. Five-bearing system with stainless steel double-shielded ball bearings for smooth operation. Paired with a rod crafted from IM6 graphite with exceptional strength for long-term use. Split grip Winn Dri-Tac handle and EVA butt for all-day comfort, and stainless-steel guide frames with aluminum oxide inserts for smooth casting and reduced line wear. www.lews.com
All-new GXR Lite Combos bring St. Croix performance and SEVIIN reliability to the premium, light-line spinning-combo market. Offering 5 precision-matched models optimized for light and ultralight freshwater presentations, GXR Lite Combos combine SCII carbon fiber blanks, stainless-steel hybrid guide trains, premium-grade split-grip cork handles, and smooth 2000-size SEVIIN spinning reels for elevated fishing experiences. Available August 2025. MSRP: $200 to $210. Stcroixrods.com
Equipped with five-bearing system for smooth and effortless operation. Aluminum braid-ready spool is anodized to handle high pressure, while skeletal graphite rotor reduces weight for improved balance. Folding aluminum handle with Lew’s Combat Grip paddle knob for solid grip and convenient storage. Paired with high-performance rod crafted with an IM6 graphite blank for sensitivity and strength for detecting subtle bites and fighting big bass. Split grip WINN Dri-Tac handle and EVA butt for all-day comfort and performance. Stainless steel guide frames with aluminum oxide inserts for durability and smooth, friction-free casting. www.lews.com
Priced at $99.99 the new AIRD 80 is a prime gateway into fishing a baitcasting reel, featuring Daiwa’s MAGFORCE magnetic spool braking system which reduces backlash. The braking system can be adjusted to lure weight and wind conditions, further reducing spool overrun. MAGFORCE works in concert with Daiwa’s LC (Long Casting) concept to maximize casting distance, while the compact size of the reel makes it ideal for smaller hands, and specifically young anglers and women. $99.99.
Daiwa calls this new entry its premium class reel while priced like a midrange model. Features include Daiwa’s exclusive AIRDRIVE system delivering exceptionally lightweight, rigid, durable and corrosion resistance. MQ also delivers 360-degrees of stability and improved waterproofing. LT stands for “Light Tough,” or minimalists technology that allows the reel to be smaller but with increased strength. Available in 1000, 2000, 2500 and 4000 models. $239.99. daiwa.us
At just under 5 ounces, the new Luvias ST weighs about the same as a deck of playing cards, also likely making it the lights spinning reel ever. That makes the Luvias ST (Sensitive Tune) a super finesse reel when spooled with 4- to 6-pound test monofilament or 6 to 8-pound braided lines. $429.99. daiwa.us
This new entry boasts significant Daiwa technologies in an affordable package. Features include Daiwa’s AIRDRIVE Design for balanced performance, TOUGH DIGIGEAR for smooth retrieves, Long Cast ABS that reduces line friction, smoother and longer casts, and ATD Type-L drag system. $79.99. daiwa.us
Exsence B is engineered with Shimano’s most advanced reel technologies, empowering anglers with longer, more accurate casts, ultra-responsive control, and smooth, powerful retrieves. The lightweight frame is now available in a 2500-size option with ultra-fast XG gearing (6.4:1), making it the perfect spinning reel for targeting bass with finesse tactics. At the heart of the Exsence B lies the MGL Rotor, constructed from a lightweight carbon-infused CI4+ material. The rotor’s asymmetrical design slashes rotational inertia to give anglers instant startup and agile bait control with every handle turn. Exsence B is built to perform under pressure with proprietary Shimano technologies. InfinityLoop enhances spool oscillation and line lay to deliver longer, more fluid casts. Infinity Drive provides effortless reeling under load and InfinityXross gear design for improved durability. Exsence B also features Rapid Fire Drag to enable fast and precise drag adjustments in the heat of the fight, while the DuraCross drag system provides silky-smooth resistance with added durability. The Anti-Twist Fin further enhances line management by maintaining consistent tension and reducing slack. $599.99-$609.99. fish.shimano.com
Designed in collaboration with frog fishing legend Dean Rojas, the DR Elite is available in either a lightweight magnesium or rugged aluminum 200-size frame—engineered to fit comfortably in the hand while delivering smooth, consistent power on every cast. Available in right- or left-hand retrieve, and two gear ratios—7.3:1 for all-around versatility and 8.1:1 for faster presentations. $295. spro.com
Introducing the SPRO KGB 300 Elite, the ultimate baitcasting reel engineered for dedicated swimbait anglers. Built to meet the demands of the KGB community, the 300 Elite offers effortless casting, smooth control, and reliable performance—no matter the conditions. Crafted with a lightweight magnesium frame, the KGB 300 Elite reduces fatigue while enhancing sensitivity and balance during long sessions on the water. Available in 7.3:1 and 8.1:1 gear ratios, this reel allows fine-tuning the presentation to any swimbait scenario. $319. spro.com
Professional-grade GX Series Casting Reels feature a 1-piece aluminum frame combined with a rigid aluminum gear-side cover for zero gear torque, 9+1 bearings with premium Japanese spool bearings, a thick 95-mm carbon fiber handle, technique-optimized spools, and a dual magnetic/centrifugal braking system for optimal tuning in diverse fishing scenarios. Six 150-size GX models offer uncompromising performance and reliability and are available in three gear ratios with right or left retrieve. Available August 2025. MSRP: $220. Seviinreels.com
Built with innovative ParaMag RX braking system, a friction-free, radial paramagnetic design that ensures exceptional castability while providing maximum control and minimizing backlashes for smoother, more precise performance every time. This hassle-free system applies even force across the brake surface without requiring electronics or batteries, offering reliable, noise-free operation with no need for maintenance. Built with six bearing system for smooth and reliable operation, with lightweight graphite frame and side for perfect balance of strength and durability. Brass gears, meticulously cut on advanced Hamai CNC machines, deliver unparalleled cranking power with less wear for smooth, consistent retrieve. The 32mm spool, equipped with a Knot Slot, offers superior strength under pressure and makes line connection easy and seamless. www.lews.com
Equipped with advanced PARAMAG RX Braking System for total control during long casts while minimizing backlashes for seamless performance. Premium seven Bearing System with stainless steel double-shielded ball bearings for smooth casts. Anodized aluminum Speed Gears with P2 Super Pinion technology for optimal gear alignment and long-term smoothness. Zero Reverse one-way clutch bearing for instant hook-setting power without back-play. Carbon fiber drag for max drag power. Two-stage titanium-coated zirconia line guide for longer casts and smooth, precise line placement. www.lews.com
ParaMag RX magnetic braking for smoother casts and reduced backlash with perfect spool balance. Extreme braking power and precise braking adjustments. Ergonomic recessed brake dial for exceptional comfort. P2 Super Pinion bearing-supported pinion system for stability and precise alignment for seamless operation. Eight-Bearing System with double-shielded stainless steel ball bearings. One-piece aluminum frame and lightweight graphite side plates. Hard-anodized aluminum Speed Gears for long-lasting strength. Carbon fiber drag system provides up to 20 pounds of max drag. Knot Slot spool feature for easy attachment from line to spool. Lews.com
Suffix expands line colors of its two best-sellers with new Coastal Camo. Specifically designed for finesse applications, Revolve combines traditional Japanese craftsmanship with cutting-edge technology. Features pitch reduction for ultra-fine diameter while optimizing tensile strength. The result is greater bodied line to reduce annoying wind knots for smooth and hassle-free lure presentations. Divided equally for two reels, the midpoint marker at 100 yards has a color break indicator for the optional cut point. Line tests 4 to 12 pounds. Rapala.com
Defcon’s fluorocarbon coating ensures anglers get all the features of fluorocarbon line: strength, abrasion resistance, and uniformity, without the hefty price tag. This line delivers consistent quality and a uniform diameter, enhancing abrasion resistance, knot strength, and overall line performance. Defcon is extruded at the same diameters as the Advance Mono, Elite, and Siege by Suffix. Available in 4- 20-pound test. $7.99 for 300-yard spools. $17.99-$19.99 for 1/4-pound spools. Rapala.com
Big Bait FC was designed to make casting big glide baits and swimbaits easier, while ensuring solid hookups for the fight back to the boat. The 100% fluorocarbon was designed with high tensile strength and abrasion resistance to tackle big fish in heavy cover. It is also manufactured with dynamic shock to avoid break offs when casting heavy baits. This dynamic shock also prevents break offs from aggressive strikes of trophy fish. The line has high surface slickness for improved casting. $26.50. sunlineamerica.com
Overtex was developed in Japan from Sunline’s high-end bass line, Shooter, and now it’s available in the U.S. The original Shooter formula features 100% fluorocarbon with ultra-low stretch, high sensitivity and extreme abrasion resistance. That formula is taken to a new level with Sunline’s proprietary Plasma Rise Technology applied to Overtex. That technology was developed to change the surface of the line to form a glassy polymer layer on the surface of the line at a molecular level. This treated surface improves abrasion resistance and extends line durability, allowing it to maintain peak performance for longer use. Overtex is equipped with a repeating, metered color pattern of clear, green, orange and red. The primary line is clear, and has repeated markings added to every yard for green, five yards for orange and ten yards for red. This allows anglers to tie on a lure in one of the clear sections and can see the line clearly with the metered colors no matter the surroundings. Overtex features parallel spooling which is a precision winding method that reduces kinks and surface irregularities. The line moves straight when taken off the spool and the surface is excellent. $18.99-$24.99. sunlineamerica.com
The innovative D-VEC Bag puts a heavy-duty nylon forcefield around 7 to 8 small to midsize reels, spinning or baitcasting. The case’s innerworkings are intuitive and utilitarian. The case is also designed to individualize protection for the shape and size of each reel. Semi-firm and padded dividers offer a modular approach to customizing fit. Double zippers open and close a mesh storage pouch that is ideal for spinning reel handles, keys, and that priceless fishing license. Externally, the rugged D-VEC Reel Bag sports a robust zipper with easy-open, oversized pull-tabs. A comfortable sewn-in handle satisfies quick grab items, while an adjustable and removable shoulder strap easily totes treasures through the airport. $39.99. daiwa.us
Built for forward-facing sonar and jighead minnow techniques, the Pure Tungsten Guppy Head is 30% smaller than lead for a compact, natural presentation. It features a premium Gamakatsu 604 hook (1/0 or 3/0), wire bait keeper, and a weight-forward design for optimal balance and durability. Painted finishes, 3-D eyes, and a guppy-style head add realism, while tungsten’s density boosts sensitivity and sonar visibility. Available in four sizes and four baitfish-matching colors. $9.99. thefishingfactory.com
Engineered for precision and finesse, the Antenna Hook is built with Tournament Grade Wire (TGW), Nano Smooth Coat, and the premium series G-Finesse stinger hook design. The adjustable 90-degree fluorocarbon weed guard provides an extremely high ability to avoid snags. The Antenna Hook offers versatile protection and promotes “Shokkaku”—the Japanese concept of heightened perception or sense of touch. The fluorocarbon loop keeper provides excellent plastic retention, making this hook perfect for bottom search baits. Sizes: No. 4, 2, 1. $10.99. gamakatsu.com
The TG Trigger Nail Weight brings a refined approach to the popular Neko fishing technique with its high-grade tungsten construction and polished finish for effortless rigging. Equipped with a double trigger wire keeper that compresses when inserted into soft plastics, it ensures excellent retention. Weight stamps on each weight provide quick identification, making tackle organization a breeze. $10.29. Sizes: 1/16, 3/32, 1/8. gamakatsu.com
Designed for exceptional performance with a focus on precision and hookup ratios. Featuring Tournament Grade Wire (TGW) and Nano Alpha finish, this hook boasts a G-Lock point with a slightly upturned design to maximize hookup percentages. Straight shank design ensures the hook rigs straight and stands out more prominently on the fishing line, enhancing presentation. Sizes: No. 2, 1, and 1/0, 2/0. $4.79. gamakatsu.com
Perfect for finesse applications, the Horizon Head LG Weedless Light offers a finesse version of the original Horizon Head design, ideal for mid-strolling and shallow water fishing. Crafted with Tournament Grade Wire (TGW), Nano Alpha, and an LG (Large Gap) design, this head also features a titanium weed guard for optimal weedless performance. The result is a highly effective pre-spawn search tool, particularly when lighter weights and finesse plastics are required. Hook sizes: No. 2, 1, 1/0. Weights: 1/32, 3/64, 1/16, 3/32. gamakatsu.com
Add instant flash and vibration to any lure with the One Touch Blade. Featuring both Nickel and Gold-finished Willow Leaf (#2) and Colorado (#1) blades, this easy-to-use trailer instantly upgrades spinnerbaits, buzz baits, and more. The integrated glow cap makes attachment quick—attach it to your lure to boost visibility and action. For even more versatility, remove the glow cap and use the high-quality snap swivel to connect directly to a lure’s eye. $4.29. gamakatsu.com
Built with a heavy-duty nylon shell and 48 waterproof 3.5 inch x 4.5 inch pockets to keep terminal tackle dry, organized, and easy to find. Perfectly sized for all Great Lakes Finesse terminal tackle and ideal for any terminal gear. $6.99. lurenet.com
The rounded edges and weight-forward design make lifting the bait easier than with traditional Ned heads. Built with a super-sharp, fine-wire Gamakatsu 604 hook, a durable powder-coated finish, and a dual cone-wire bait keeper, the GLF Ned Head sets the industry standard. Superior action when paired with the Great Lakes Finesse Ned Bug. $6.99. lurenet.com
Eye Roll Jig Heads are realistic and functional for getting the most rolling and swinging action out of soft plastic minnows or swimbaits. Topped with a welded stainless-steel ring attached to the custom, super slick VMC jig hook, the Eye Roll comes in 1/0, 3/0, and 5/0 sizes for any application with 4 weight options in each hook size. The realistic 3D eye on the Eye Roll entices the bite while the lead and wire keepers hold your bait in position. The Eye Roll is the most advanced minnow and swim bait jig head on the market. $6.99. missilebaits.store
Looking for the absolute brightest and crispest return when sniping bass, walleyes, or crappies with forward-facing sonar and a jig and soft plastic or live bait? Look no further than Mad Scientist Tackle’s new LS Snipin’ Jig, which features six sides and 18 flat surfaces for the very best sonar return when spot and stalking fish with forward facing sonar. The jig is available in 1/8- and ¼-ounce and six different Apex coatings: red, blue, green, gold, pink, and natural that produce the highest visibility possible in visible, UV, and infrared light spectrums. $5.50. Madscientist.technology
Featuring rigid, pre-cut dividers to prevent tackle migration, Rustrictor technology for built-in corrosion resistance, and a single-latch closure for quick, one-handed access, this upgraded utility box ensures gear stays protected and easily accessible. For those needing extra protection, the Plano Waterproof StowAway includes a Dri-Loc seal for a watertight barrier and an ultra-clear lid for enhanced visibility and durability. Available in multiple sizes, proudly made in the USA, and offered at an accessible price. $7.99-$19.99. planooutdoors.com
Tailored for small water fishing, this kit includes everything needed to catch a variety of fish species. With six different baits that imitate popular food sources pre-rigged and ready to tie on, the kit limits prep time to get baits in the water. LiveFlex baits are known for their durability, staying firmly in place on the hook cast after cast. These baits feature natural shapes, fluid action, and an irresistible scent, making them look, act, and smell like dinner to fish. What’s in the kit: 6 baits pre-rigged on 1/10 oz KEG head jigs & ready to fish; 3 replacement baits of each shape & color; 2 Clip-on spinner attachments – 1 Nickel & 1 Gold. $14.96. lurenet.com
VMC added the 1/8-ounce Hybrid Swimbait Jig to incorporate a lighter-weight jig into the lineup. Now available in Gizzard Shad, the number one selling color in the CrushCity lineup. Other previously available sizes include 3/16, 1/4, 5/16., 3/8 and 1/2-ounce sizes. As with other sizes of this jig, the 1/8-ounce size features a forged, Hi Carbon Steel and Black Nickle hook with a hybrid bend and gap. The jig itself has a wide diameter spring keeper, a 60-degree jig eye, and 3D holographic eyes. $5.49. rapala.com
The Swivel Fluke hook is a custom hook made specifically for fishing soft plastic fluke-style baits. It features a PTFE coating for 50% faster hook penetration, a strategically placed epoxy/mono keeper, and a super-sharp needlepoint hook. The front-positioned swivel eliminates line twist, adding weight to keep the bait sub-surface when worked aggressively for reaction bites. Designed by Bassmaster Elite pro Seth Feider. $10.99. rapala.com
Purpose-built for soft plastic minnow baits like the CrushCity Freeloader and Mooch Minnow, the new VMC Minnow Shaker, features a unique 45-degree line tie – the only jig in the market with this angle – which maximizes the rolling action of the minnow. The Minnow Shaker Jig has been thoughtfully designed to solve a problem that has long plagued anglers fishing soft plastics: getting the bait to truly stay on the jig. Dual mono keepers lock the bait in place and keep it there, fish after fish after fish. $6.99. rapala.com
Designed by Z-Man and Bassmaster Elite pro Seth Feider, the Llama Tube Jig is constructed to empower the Z-Man Llama TubeZ. Tear-shaped jigheads are equipped with a 1/0 nano-coated VMC Redline hook that maintains its sticky sharpness even around rock or other hard cover. Each tear-shaped jighead is imprinted with its weight (1/16-, 1/8-, 3/16- and 1/4-ounce) for quick identification. Made in the USA. $4.99 per 3-pack. zmanfishing.com
Made from rugged 840D ballistic nylon with a clamshell opening, internal divider, and a wet/dry bottom compartment to keep gear dialed. Exterior stash pocket for fast access. Multiple grab handles, tuck-away backpack straps, and a crossbody strap provide carry options for any mission. $179. Aftco.com
The Zero Degree Livescope 34 Mount offers toolless ability to switch from forward facing mode to perspective mode. Equipped with the ability to adjust best-in-class rotation positions in 2.5-to-5-degree increments allows fine-tuning a facing sonar transducer position to get a better detailed picture with improved imaging. Compatible with common trolling motor shafts for use across many trolling motor platforms. $249.99. beatdownoutdoors.com
Designed with double-sided precision-cut slit foam, this compact utility box securely holds hooks, jigs, flies, and pre-tied rigs, while maximizing storage space. The layout makes organizing small tackle effortless, keeping everything organized and tangle-free. The case features a one-handed opening design for quick access and rounded corners for easy access from a packed tackle bag or boat compartment. Available in two water resistant sizes: 3200 (8.1″ x 5.7″ x 1.6″) and 3600 (10.8″ x 7.4″ x 1.7. $13.99-$$18.99). gamakatsu.com
Maximize time on the water with the new 16” ECHOMAP Ultra 2 chartplotter. Offering built-in tools to help find and catch fish, it features a 16″ touchscreen with keyed assist, full HD in-plane switching display for ultimate clarity and an HDMI output to display live sonar on a TV or external display. It’s preloaded with Garmin Navionics+ maps and comes with a GT56UHD premium all-in-one scanning transducer that delivers Ultra High-Definition ClearVü and SideVü sonar with Garmin CHIRP traditional sonar. Plus, there’s support for the full line of LiveScope live sonars. $4799.99. garmin.com
Featuring the industry’s first hands-free wireless throttle and steering system, the Force Current trolling motor redefines kayak fishing with superior maneuverability. This all-in-one solution allows anglers to keep an eye on their chartplotter and fish without ever setting the rod down. With legendary Force performance, it features a brushless motor with full forward and reverse thrust that makes it easy to navigate in any direction. An included wireless MOB tag cuts the motor if the operator falls overboard. Plus, get on and off the water fast with simple installation and removal. $3599.99. garmin.com
This full-scale boat command center features a Google-certified, glare-free HD touchscreen delivering fishing-first functionality with full control of Power-Pole shallow water anchors, MOVE trolling motors, CHARGE systems, and more—plus access to thousands of apps from the Google Play Store for advanced GPS mapping, custom lighting, and more. Stream music, run cutting-edge navigation apps, review catches with the built-in HD action camera, or download top fish finder apps—all straight from Google Play. With full internet access, wireless connectivity, and voice control, VISION makes your boat smarter, safer, and a whole lot more fun. $1,999.99 (7 inch) $2,999.99 (12 inch). powerpole.com
With enhanced precision, the new Ghost X trolling motor features an indicator that provides even greater accuracy and visibility for sonar and motor direction. Delivers a 20% increase in thrust compared to the original Ghost trolling motor for easily navigating strong current and dense weeds with quiet power. Features superior control through its integrated foot pedal or any compatible multifunction display with NMEA 2000® integration. Also introduces a new, alternative method of motor control with optional GPS remote to make positional changes from anywhere onboard (fall 2025). Also boasts comprehensive sonar integration capabilities with included Active Imaging 3-in-1 nosecone. Also compatible with Lowrance ActiveTarget 2 mounting brackets, providing access to live sonar. $3899. Lowrance.com
Designed specifically for the Power-Pole MOVE trolling motor, this prop delivers consistent thrust, superior weed-shedding performance, and ultra-quiet operation—all with the strength of solid stainless steel. Built to power through the thickest vegetation without losing an edge. Stainless steel construction means more time fishing and less time worrying about damage. $549.99. powerpole.com
The Super Stainless Steel Pliers feature a precision internal jaw spring to automatically keep its jaws open, a side cutter purposely made for line and leaders, and a built-in lanyard attachment point. Plus, the robust ergonomic comfort grip handles are safer and more comfortable for your hands. Two sizes: 6 1/2-inch and 8 1/2-inch. $23.99-$26.99. Rapala.com
The XD Super Line Scissors, made with High-grade Stainless Steel construction, feature a micro-serrated cutting edge designed for braided line and oversized finger holes. The premium design promised 5000 cuts while maintaining its edge, sharpness, and cutability. $9.99. Rapala.com
Engineered for top performance on the water, these durable polyester-blend shorts feature DWR stain resistance to repel fish slime and grime. Loaded with storage — including hand, thigh, back pockets, a 300D pliers pocket, and a hidden zippered phone pocket. An elastic waistband keeps you comfortable, and a built-in bottle opener on the belt loop lets you crack a cold one after a hard day on deck. $79. Aftco.com
Keep hands dry and protected. Fully waterproof with a 100% sealed membrane for cold, wet, and windy conditions. Touchscreen-compatible fingertips and 4-way stretch fabric deliver flexible comfort for all-day wear. $55. Aftco.com
These high-performance fishing shorts feature breathable woven mesh spandex with 4-way stretch. A 7-inch inseam, quick-dry fabric, and adjustable drawcord waist provide all day comfort. Plenty of storage with front and back hand pockets, plus a secure side zipper pocket. Available in camo, fish print, and plaid. $59. Aftco.com
Tried and tested in the frigid conditions along Greenland’s Kangia River, this frame features a goggle-like face grip, locking you in for the most extreme conditions. The techiest frame by Bajio made to date, designed to provide a fish-spotting advantage. Size: Large fit. $259 (glass) $209 (poly). Bajiosunglasses.com
This frame was named after the Zapata swamp in Cuba. This swamp is infested with permit, bonefish, snook, tarpon, snapper, and barracuda. Made with integrated size shields and an arched brow design to see targets and shallow water fish with greater clarity for perfect lure presentations. Size: Extra large fit. $259 (poly) $209 (poly). Bajiosunglasses.com
Jacket features 4-way stretch shell with performance inserts, offering unrestricted movement, with 20K/20K waterproof/breathable membrane, 100% seam taping, and Teflon DWR finish for complete weatherproofing. Thoughtful details like waterproof interior cuffs, hook-and-loop adjustable cuffs, a 2-way adjustable hood with venting and fold-away capability. YKK AquaGuard zippers throughout ensure comfort, durability, and versatility on the water. Bib features the same 4-way stretch shell and 20K/20K waterproof/breathable protection. Full-length, 2-way waterproof leg zippers, YKK AquaGuard zippers. $1009.98 for jacket and bib. Colors: Black, Stone, Grey. Fxrracing.com
Constructed with 270g 75D knit polyester softshell and HydrX laminate. Features 8K/5K waterproof/breathable protection, while fleece-lined interior adds warmth and comfort. Durable water-repellent (DWR) finish further enhances weather resistance. Jacket is completely PFAS-free, delivering top-tier performance without the use of harmful forever chemicals. Integrated Fast Floatation technology provides added layer of safety, giving anglers peace of mind without added bulk. Zippered front hand pockets offer convenient storage and quick access to essentials. $199.99. Sizes: Small-3XL. Colors: Black Ops, Olive Drift Camo. Fxrracing.com
Made from a lightweight 170gsm 88% nylon / 12% spandex 4-way stretch fabric with DWR finish for maximum range of motion, mobility, water repellency and quick drying. Built-in Dryseat insert adds extra protection and comfort when seated on wet surfaces. Zip front with jean button closure, back comfort elastic, and 20 inch outseam (size L) offer secure and relaxed fit. Functional features include front hand pockets with mesh pocket bags, side zippered phone pocket, dedicated plier pocket with tether loop, and back pocket for ample storage options. Sizes: 28-40. Colors: Black, Stone. $99.99. Fxrracing.com
RVLNT’s BUCK is a sturdy, hardworking frame with maximum coverage. Sitting snugly on the wearer’s face, this dynamic frame will block sunlight from all angles. Central to the lenses is the use of Trivex. Originally developed for the military, Trivex is a stronger, lighter, clearer, and overall, far superior lens material to polycarbonate. Trivex is also resistant to chemicals and offers better light refraction than polycarbonate. While Trivex lenses may be more expensive, the clarity, safety features, and built-in UV protection make RLVNT’s sunglasses a worthwhile investment. Available in three frame colors: Grey, Birch, and Tortoise, as well as Brown, Grey, or Chameleon lenses with ScreenVu, the latter which not only adjusts in shade to light intensity, but provides the wearer with crisp, crystal-clear views of today’s sophisticated fishing electronics or your cell phone while maintaining the benefits of a polarized lens for seeing into the water. $249.99. rlvnt.life.com
Rogue is a lightweight, narrow-fit, wrap frame that sits snugly to the face while enhancing field of vision with its optimal wrap. The RLVNT Chameleon lens provides an undisturbed view of your digital screens with ScreenVu and changes color based on the amount of available light, giving the wearer the best visual experience for all-day comfort in the outdoors. RLVNT polarizing technology reduces glare and enhances contrast, making seeing what’s on your screen easier than ever. Available in three colors: Matte Black, Brown Gradient, Camo frames; brown or gray standard lenses or six mirror coatings. $249.99. rlvnt.life.com
Doubles as a stand-alone outer layer or mid-layer beneath raingear. Features
ultra-soft, breathable, and hearty 288g polyester fabric. The premium material features finer and more uniform fibers than comparable hoodies, resulting in a smoother, softer, and more comfortable wearing fabric. The premium grade polyester also boasts excellent colorfastness and resistance to wear, tear, and abrasion. Features a three-panel hood for better ergonomic fit with shock cord adjusters, also with a rear pass-through vent so wind can escape on high-speed bot runs. Other features include a built-in neck gaiter that can be easily tucked away when not in use. Laser-cut holes provide breathability, while the gaiter blocks harmful sunrays and provides an element of warmth in chillier conditions. Zip-closure kangaroo pocket for hand warming or storage. Sizes: S-3XL. Colors: Black, Dark Grey Heather, Open Water Grey. $79.99. whitewater.fish.com
Luswea Jogger is a soft 100% polyester material with appreciable 4-way stretch, with exterior is treated with DWR to shed light moisture.Soft and smooth 252g fleece provides warmth to provide dual use as a midlayer or standalone. As a midlayer, it’s the ideal complement to raingear in colder conditions. Whitewater included a windproof membrane to brace breezes while on the water. Tapered legs and elastic cuffs stay put under bibs or boots, not creeping or bunching. Its styling emulates athletic bottoms in look, feel, and performance as well. Elastic waistband stitched within the fabric prevents bunching and yields the right amount of give. Its supplemental waistband drawcord can be worn inside or out. Four pocket ensemble includes two front waist pockets for easy access under waders, one concealed back hip zippered storage pocket, and a back thigh drop-in phone pocket. Sizes: 31 inch inseam to sit above ankle. $99.99. whitewater.fish.com
Yes, a wool sunshirt. Leave it to Whitewater Fishing with their combined 100-years of apparel design expertise to leverage the inherent comfort, moisture-wicking, and cooling properties of Merino wool and merge them with sunshirt features and technologies. And it’s called the Spindrift Fishing Hoodie… Merino is a superfine natural fiber that’s sheared from merino sheep. Why merino? Merino provides natural thermal regulation, yielding a degree of warmth when it’s cold and breathability when it’s warmer. The Spindrift Fishing Hoodie is constructed with Betaspun® yarn featuring 82% 17.5-micron Merino Wool, 16% Nylon, and 2% Lycra. The hoodie offers natural moisture-wicking, antimicrobial, and sun protection, as well as flatlock seams for comfort. $129.99 whitewater.fish.com
The UA Fish Pro Woven Short features UA Storm technology to repel water without sacrificing breathability. The lightweight stretch-woven fabric offers comfort and durability, while 4-way stretch lets you move freely. Designed with UPF 40 protection, a flat-knit waistband, open hand pockets, and side-vent hem, these shorts are built for all-day performance on and off the water. $50.
Developed with BlacktipH, the UA Fish Elite Camo Hoodie is Under Armour’s lightest hoodie yet—designed for serious anglers. It dries quickly, wicks moisture, and features a secure scuba-style hood for full coverage. With UPF sun protection, it’s built to perform wherever the water takes you. $75.
Developed with BlacktipH, the UA Fish Elite Camo Hoodie is Under Armour’s lightest hoodie yet—designed for serious anglers. It dries quickly, wicks moisture, and features a secure scuba-style hood for full coverage. With UPF sun protection, it’s built to perform wherever the water takes you. $75.
The UA Fish Pro Hybrid Printed Short Sleeve is built for performance with lightweight stretch-woven fabric for comfort and durability. Mesh panels boost breathability, while stain-release tech helps keep it clean. Features include UPF 50+ sun protection, 4-way stretch, a secure zip chest pocket, full-length snap placket, and an integrated sunglasses wipe for added convenience on the water.
