New Frogs from Frog Factory
Frog Factory Biggie Boom – $14.99 MSRP Description: Designed by pro angler Fred “Boom Boom” Roumbanis, the Frog Factory Biggie Boom Frog is the oversized evolution of the fan-favorite Sonic...
New from Northland Tackle
Eye-Candy: MSRP $8.99 NEW!! Northland Fishing Tackle expanded its Eye-Candy color lineup to better match today’s diverse water conditions and forage profiles, giving anglers more options to adapt to changing fish...
Buckeye Lures Elevate Head
Elevate Head – $5.99 MSRP, 2pk Description: The Elevate Head from Buckeye Lures offers the best of both worlds. The jig head features an angled metal blade, allowing it to...
How to preserve an urchin bait
If you’re planning on Googling “do bass eat urchins,” let me save you the trouble — the answer is a surprising but resounding yes. The new era of urchin-style creature...
EVO Swim Jig
The EVO™ Swim Jig brings the refined styling and performance cues of the ChatterBait® Elite EVO™ to a premium swim jig platform built for slipping cleanly through grass and around...
ChatterBait Elite EVO HD
The ChatterBait® Elite EVO™ HD takes one of the most trusted bladed jigs in bass fishing and supercharges it for the moments when durability isn’t optional. Built on the popular...
Bait HeadZ
The Bait HeadZ™ jighead takes the classic round‑ball profile and elevates it with enhanced sculpting that adds subtle baitfish‑like facial detail and precision balance for a more natural presentation. A...
TRD Finesse Jig
Offering a refined tool for one of the most effective finesse techniques in modern bass fishing, the TRD™ Finesse Jig is purpose-built for anglers pairing Ned‑style finesse plastics with compact...
Kingpin
The Kingpin™ elevates one of bass fishing’s most relied‑upon soft‑plastic styles by pairing a versatile stickworm profile with an industry‑first Sinking ElaZtech® material that descends naturally through the water column and...
Stuntman
Enabled by an industry‑first Sinking ElaZtech® material, the Stuntman™ is a soft jerkbait that sinks naturally yet offers extreme 10X Tough durability. Its streamlined baitfish profile and flexible body generate an erratic...
