Why go high-end? Casting

Editor's Note: This story is part of a larger package on Shimano gear. Click here to see more.

IRVINE, Calif. – Providing anglers with a faster 7.0:1 gear ratio reel for primarily finesse bait fishing, Shimano adds the new 100Mg7 to its Core baitcasting reel series. Along with this new reel, the series now includes the Core 50Mg7 and left-hand retrieve 51Mg7 with 7.0:1 gear ratios, and the Core 100Mg and 101Mg with 6.2:1 gear ratios.

According to Ken Iida with Shimano’s product development team, as the trend continues in light line finesse bait fishing, “we wanted to provide anglers with this higher speed 100 size Core to cover water more effectively. The Core 100Mg7 will provide all-day fishing comfort for anglers in light line, slack line fishing situations, for when using light fluorocarbon, and also with our new PowerPro Super 8 Slice braid.”

As featured on all Core reels, the Core 100Mg7 has a low-profile design with a lightweight magnesium frame and sideplate, along with Shimano’s ultralight Magnumlite spool. Shimano’s High Efficiency Gearing (HEG) combined with a long shank Power Handle provides smooth powerful retrieves, while Shimano’s Super Free bearing supported pinion gear eliminates friction for the spool shaft for exceptional freespool. 

The Core 100Mg7 includes four shielded A-RB (anti-rust) bearings for durability and corrosion resistance, an A-RB roller bearing to eliminate any handle backplay, and its Tapered Titanium Levelwind Insert that makes set-up much easier, even in the dark. It will quickly retrieve 30 inches of line per crank – “perfect to come tight fast in slack line fishing situations,” said Iida.

Identical to the other Core 100 size reels, the 100Mg7 will handle 110 yards of 10-pound test, and when using PowerPro braid, it can hold 130 yards of 30-pound, and up to 55 yards of 65-pound.

For more information on Shimano’s new ultra-lightweight Core 100Mg7 baitcasting reel, see your local tackle dealer. Visit the Shimano web site or call Shimano’s product support team at 877-577-0600 (6 a.m. to 5 p.m. Pacific Standard Time).

MSRP: $399.99