Lure Lock grows pro team with Feider

Ettrick, Wisc. – Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series angler Seth Feider. Feider, who has been competing on the Bassmaster Elite Series for three years, was the 2016 Toyota Bassmaster Angler of the Year event winner on Lake Mille Lacs and just competed in his first Bassmaster Classic, where he finished 18th place and received the big bass award on Day 3 of the event.    

“Our entire office is very familiar with Seth, following his second-place finish on the Mississippi River in 2016, so bringing him on board to our pro staff was a no brainer,” stated Jessica Kriesel, Lure Lock Marketing Coordinator. “Seth has settled into his role as an Elite Series angler and has a great head of steam going into the 2018 season, we are thrilled to partner with him.” 

Following its launch last November, Lure Lock has turned the heads of top anglers on the Bassmaster Elite Series and anglers at the recent Bassmaster Classic Expo, as cases can be turned upside down and the tackle in the case stays in place via their proprietary gel. 

“I spend a lot of time organizing my tackle over the course of a fishing season and agonize over damaged tackle as a result of being constantly battered in plastic cases,” stated Feider. “When I first saw the Lure Lock cases I was very intrigued. They are ideal for storing my drop shot weights and jerkbaits – two presentations I rely on extensively up here in Minnesota.” 

Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers at $15.99, $17.99 and $19.99. Lure Lock gel kits (for retro-fitting other boxes) range from $6.99 to $9.99, depending upon size.

For more information about Lure Lock products please visit, or contact Glenn Walker at [email protected] with media or marketing requests.