Gear review: Bucca Brand Trick Shad

WHAT IS IT?

Bucca Brand Trick Shad (6 inch, Gizzard Magic)

WHAT SETS IT APART?

The Bucca Brand Trick Shad is a downsized version of the original 7-inch glide, designed by renowned swimbait innovator Mike Bucca. Built with a slow-sinking ABS hard plastic body, the 6-inch Trick Shad packs premium action into a more accessible package. Outfitted with Mustad Triple Grip trebles, swivel hook hangers and a replaceable tail, this bait is built to hold up against hard-hitting fish in high-pressure, shad-filled fisheries. The profile is spot-on for mimicking forage like threadfin and juvenile gizzard shad.

HOW DO I USE IT?

Fish the Trick Shad on medium to long casts and let it do the work with subtle rod twitches or slow, steady retrieves. It swims with a natural, sweeping glide that triggers bites in open water or when bumped near cover. It’s ideal for clear-water lakes where visual appeal and realistic action make a difference. The slow-sink profile allows you to control the depth with minimal effort, and a strip of floating foam can suspend it if needed. While the stock hooks are heavy-duty, many anglers swap them for sharper aftermarket options.

HOW MUCH?

$39.99

MORE INFORMATION:

www.bullshad.com

ANGLER’S INSIGHT:

I recently tied on the 6-inch Trick Shad in Gizzard Magic during a calm morning session on a clear reservoir loaded with shad. What stood out immediately was how responsive this bait is to reel bumps and rod twitches — it glides with a crisp, controlled action that looks almost too good to be true in the water. It’s not a bait I’d burn all day, but when fish are cruising or suspended, this thing becomes a cheat code. I did tweak the hooks to sharper points just for peace of mind, but I didn’t need to change much else. It fishes great out of the package and gives you the feel of a higher-priced glide without the sticker shock. For me, this bait checks all the boxes when the bite calls for subtlety and realism.