WHAT IS IT?
Bill Lewis Hammer Trap
WHAT SETS IT APART?
Ideal for covering ground to locate fish, the Hammer-Trap’s Mustad Triple Grip treble hooks allow you to pause or slow the bait, snag grass and then rip the bait free for that classic bite-triggering visual. Also, Bill Lewis added a keel weight to the bait’s belly to give it an enticing flutter on the fall. For maximum sonic appeal, this bait is made with Tri-Tone Sound Chambers — front and midsection slugs that knock side-to-side, along with high-pitch rattles that call fish from greater distance. With 3/8- and 5/8-ounce options, the Hammer-Trap comes in 16 colors.
HOW DO I USE IT?
A common phrase “it just hits different,” sprinkles about social media memes and videos. While some uses seem a little subjective, there’s no denying how the new Bill Lewis lipless bait lives up to its name by hitting the water with hammer-like force. Following the same general design of this iconic brand’s original Rat-L-Trap, the Hammer Trap somewhat looks like it ran into a concrete seawall and smashed its nose. That’s intentional, as the broader front-end form creates maximum water resistance for a pronounced vibration that’s sure to attract lots of attention.
There’s a reason folks use the term “trappin’” when referring to any lipless bait. It’s like Coke, Frisbee or Jell-O — trade names often used in broad categorical reference. Bill Lewis has elevated the company’s historic name recognition by taking an iconic bait and making it even more effective. The Hammer Trap will, no doubt, play a key role during the prespawn, when hungry females are looking to pack on the calories. Also, anytime water clarity dwindles, this super hard vibration will make it easier for fish to locate the bait.