Unlock the Lake for 2021

St. Croix Rods: The Re-engineered Bass X

The collection of BassX rods from St. Croix brings legendary performance to passionate bass anglers. Handcrafted using a re-engineered SCII material, the BassX is versatile with specialized rods to fish...

St. Croix Rods: Victory Swimbait

Check out the new swimbait rod in the Victory Series from St. Croix!

Voice of Victory: Greg Stube

Tin Cup presents Alabama B.A.S.S. Nation with grant

Luke Foli from Tin Cup Whiskey describes his company’s involvement in conservation projects and angling.

Berkley: Your Fish. Our Science.

Your Fish. Our Science. Put your trust behind baits driven by science, experience, and countless hours of testing. We’ve done the science, now you catch the fish.

Choosing the right leader with Brandon Palaniuk

Bassmaster Elite pro Brandon Palaniuk discusses finesse applications and explains his approach to leader selection and pound test sizes to catch more bass.

Tackle Tip Tuesday: Changing jerkbait hooks

In this Tackle Tip Tuesday video, Bassmaster Elite Series pro Kelley Jaye explains how he changes the action of his jerkbait and improves his landing percentage by changing treble hooks...

Jerkbait how-to with Scott Martin

Get tips from new Bassmaster Elite pro Scott Martin covering the proper way to fish the ever popular jerkbait.

TV: Santee Cooper Elite 2020

See the full television episode where the Bassmaster Elite Series field fishes Santee Cooper in Clarendon County, S.C., during October of 2020.