Great Lakes Finesse Snack Craw
The features that separate this bait from others and why it’s so effective. Floating claws, matte finish, and durability explained.
New for 2023: YUM Hellgrammite
The Hellgrammite is a small Ned style plastic shape that imitates a live Hellgrammite with all its thin appendages and sectioned body. It is a perfect option for fishing in...
Great Lakes Finesse Sneaky Underspin
The next big thing in Smallmouth Fishing. We think so! Sneaky Underspin by Great Lakes Finesse. Top tournament anglers in the north have been winning on this bait for a...
BOOYAH Covert Finesse Spinnerbait
Introducing the new BOOYAH Covert Finesse Series
BOOYAH Covert Finesse
Introducing the new BOOYAH Covert Finesse Series
Patrick Walters’ new Daiwa Tatula Elite Series rods
Patrick Walters introduces his specialty rods for jerkbaits, big worms and crankbaits as part of the new Tatula Elite Series.
New Z-Man® TRD GobyZ™
Sized and sculpted to mirror a live round goby, the TRD GobyZ™ actually works anywhere bass munch on bottom-dwelling baitfish. Made to match your favorite Ned rig jighead— or put...
New Z-Man® Rattle-Snaker™
Performing body piercings and plastics surgery for ElaZtech® or any soft plastic bait, the Z-Man® Rattle-Snaker® effortlessly implants tiny rattles or tungsten weights in a quick, safe two-step process.
