Opens profile: Anaya the wonder kid
How does it feel to be 19 and the points leader in Div. 2 of the Bassmaster Opens after the first three events? Ask Alabama’s Fisher Anaya. “If you told...
Opens profile: Schroeder’s dedication is paying off
Former Bassmaster High School All-American Trey Schroeder earned a berth to the 2026 Bassmaster Classic by winning a Div. 1 Bassmaster Open in April on the Tombigbee River. He is...
Opens profile: Aoki’s blazing season
Japan’s Yui Aoki defines the word upstart. He finished 10th at his first-ever Bassmaster Open on Sam Rayburn, won the second Open on Kentucky/Barkley lakes and nabbed 26th at Norfork Lake. He...
Great Lakes Finesse CX Rods
When targeting the biggest, most pressured fish, every inch of casting distance, every subtle bite detected, and every battle fought on light line matters. That’s why we created the Finesse...
Great Lakes Finesse Ned Bug
Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but with a unique...
BOOYAH XCS Crankbait – New Colors
The BOOYAH XCS is receiving a facelift thanks to the mastermind of lure painting Uncle Frank Scalish of Bass Talk Live! Three new colors are being introduced that beautifully imitate...
Great Lakes Finesse Dropkick Shad
The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be...
GLF Terminal Wallet
The last terminal storage solution you’ll ever need! Built with a heavy-duty nylon shell and 48 waterproof 3.5″ x 4.5″ pockets, it keeps your terminal tackle dry, organized, and easy...
Great Lakes Finesse Micro Series
Our most exciting release! Micro versions of our most popular soft baits and terminal tackle, engineered to catch the most stubborn fish. These are 30-40% smaller than the originals. The Micro...
YUM/Gene Larew Transition Program
The legendary shapes from Gene Larew are now going to be made exclusively by YUM! The most obvious benefit of the transition will come in the form of savings because...
