Don’t discard soft plastics; they can kill!

Bass that swallow soft plastic lures can get lodged in the fish's intestine, resulting in the bass' death from starvation. B.A.S.S. Federation Nation clubs are taking measures to reduce the number of discarded soft plastics.

Rookie wraps up wrap sponsors

Bassmaster Elite Series rookie and 2012 Bassmaster qualifier Jamie Horton of Centreville, Ala., has been spending the past several weeks designing his new boat and vehicle wraps.

Kriet picks up Lazer TroKar

Bassmaster Elite Series pro and 2012 Bassmaster Classic qualifier Jeff Kriet of Ardmore, Okla., has joined the Lazer TroKar pro staff.

Lane shakes the monkey off his back

By winning the 2012 Bass Pro Shops Southern Open #1, Chris Lane has claimed an early Classic berth.

Meet the ‘brothers Horton’

Most fishing fans know all about brothers Bobby & Chris Lane, but Tim & Jamie Horton are not brothers or cousins or even third cousins twice removed.

Lane and Ellis score Luck “E” Strike Heavyweight Awards

Chris Lane and Jarvis Ellis have won the first Luck “E” Strike Heavyweight Awards.

Never, ever stop

Even with a 5-pound lead, Chris Lane still didn’t allow himself to think he had won the Southern Open #1.

Luck “E” Strike backs new bonus awards for Bassmaster anglers

Luck “E” Strike USA, is doing “something extra” this season for anglers in the Opens and Elite circuits by sponsoring two new bonus programs.

Lane wins Southern Open

Chris Lane made it look easy on Florida’s Harris Chain of Lakes in the kickoff event of the 2012 Bass Pro Shops Southern Open series.

Elite Series pro Fred Roumbanis joins Picasso Lures pro staff

Picasso Lures is proud to announce the addition of Bassmaster Elite Series pro Fred Roumbanis to their pro staff.