ICAST 2026: New Product Showcase

See the new products the 2026 ICAST New Product Showcase!

Skinny Bear Bass Jigs Urchin Bait
Patent pending skinny hole TPE plastic laminate 2-color urchin bait. 
LIVETARGET® Goby 2.0
The LIVETARGET® Goby 2.0 combines advanced Injected Core Technology (ICT) with unmatched durability and realism.
Its dual-body design features a rigid inner core that securely locks the weighted harness and Mustad® 32824NP-BN 2X Strong hook in place, while the clear Exo layer creates natural light refraction and metallic glow. Optimized texture and a weedless dual-fin design deliver lifelike action around cover where predators feed.
Big Bite Baits Flat Tube
The Big Bite Baits Flat Tube is a unique twist on a proven classic. Engineered to excel when you need to show fish something different, the flat-sided profile allows the bait to glide and drift naturally on the fall, then dart aggressively side to side when hopped along the bottom, perfectly imitating fleeing prey. This tube delivers the consistency and quality anglers have come to expect from Big Bite, whether you’re flipping heavy cover for largemouth or dragging bottom for smallmouth.
G-Ratt Baits Pop-A-Web
Our Pop-A-Web is the father of our standard Webber.
We opted for a larger version featuring a forked tentacle that closely imitates a fry ball. The action this bait delivers is second to none, as it’s made out of TPE. You can rig this bait with our Dice Rig or any other method you prefer.
Hideup Coike Fish Elastomer
The Hideup Coike Fish Elastomer is a unique finesse bait designed to imitate a tight school of small baitfish. Its innovative elastomer strands pulse, quiver, and separate with the slightest movement, creating the illusion of multiple baitfish moving together through the water. Perfect for finesse presentations, the Coike Fish Elastomer excels when bass are keyed in on shad, minnows, and other small forage, delivering an ultra-natural profile that triggers strikes from pressured and wary fish.
Z-Man Octane MinnowZ™
The Octane MinnowZ™ is a high-performance ribbed swimbait built around Z-Man’s SWAG™ tail, a hybrid wedge-and-paddle design that produces a strong, steady kick at any retrieve speed. Made from 10X Tough ElaZtech®, it outlasts standard swimbaits by a wide margin. The ribbed body boosts vibration, while detailed features add realism. Hook slots allow easy weedless rigging. Effective on jigheads, swim jigs, bladed jigs and umbrella rigs, it’s offered in 2.8″, 3.3″ and 3.8″ sizes and twelve colors.
Yamamoto Uni Mas
Expanding on the original Uni with a larger 20mm body, it offers a more noticeable profile while retaining the finesse-driven attributes that get bites. Each bulbed appendage catches water and shimmies with the slightest movement, creating a natural, enticing action on the fall when weighted. Made from durable TPE, the Uni Mas is designed to withstand even the most vicious strikes and hold up fish after fish.
CrushCity The CEO
CrushCity has done it again launching innovation in the craziest trend this industry has seen. Rapala has worked tirelessly with the R&D team to launch “The CEO” 21m built with Super TPE material that falls perfectly for its technique, with a weighted glass powder core. Multiple tapered legs create subtle action and twitching on the fall. CrushCity builds baits to win tournaments thanks to the Rapala Pro Staff and Product Development team. Seal the deal with the hottest asset in fishing.
Yamamoto Biba Bug
The Yamamoto Biba Bug features a unique gliding fall that separates it from traditional compact creature baits. The 3.75″ Biba Bug uses flanges on each appendage to pull the tentacles together into a single surface as the bait falls, working in conjunction with the hollow body to produce a sliding back-and-forth motion every time the bait sinks. For added attraction, reverse-facing side legs quiver with the slightest movement, keeping the bait alive throughout the entire presentation.
Roboworm Robo Minnow
Measuring 4.5 inches, the Robo Minnow features all the details that make Roboworm baits special, including the brand’s proprietary robotic hand-pour pour process, which produces beautifully translucent, laminated colors. Its balanced body design and deep keeled belly create an effortless side-to-side roll that comes alive on the retrieve, closely mimicking natural baitfish movement. Oversized tail flanges grab water to deliver a fluttering action, especially when ripped or worked at higher speeds.
Strike King Chuker
The Strike King Chuker is a durable bait designed to trigger aggressive strikes. Available in 18mm and 24mm sizes, it features tough TPE construction for long-lasting performance and an offset rigging hole that improves hook-up ratios. Includes a unique slider insert that fits directly into tackle storage for effortless organization. Offered in 12 proven colors, including high-visibility hot tip options, the Chuker adapts to a variety of water conditions.
Freedom Flyer 6.0
The Freedom Flyer 6.0 is a unique soft plastic design that creates rolling and darting action better than any other minnow soft plastic bait. The bigger Freedom Flyer features side-up pitch elevators on the back half of the bait that cause it to roll very easily. The Freedom Flyer 6.0 is a larger profile to trigger bass when fished on a jig head but also works great on a Chatterbait or scrounger. The Freedom Flyer 6.0 will make any bass go wild from the easy action it creates.
Designed in collaboration with Professional Angler Joey Bloom, the Bloom Shad was built with one goal in mind-delivering unmatched style and performance when every bite counts. Featuring a unique tail design that creates incredible movement and lifelike action along with our proprietary blend of plastic and scent infusion. The Bloom Shad, a versatile addition to your arsenal. 4.5 inches. 
The all-new AI SHAD is a bait-fish-style lure with incredible action! Soft plastic and a winged nose allow it to cut through water while jigging, stabilize the bait’s fall, and allow it to hover longer in the strike zone. Its unique body shape and profile allow the bait to have a rolling and darting action that drives big fish crazy. The Al Shad’s features are extremely soft, giving it tremendous action with the slightest twitches of your rod tip. So good it’s Almost Intelligent.
American Snakehead Customs Siege Frog
The Siege Frog is a one-of-a-kind modular frog, designed to let anglers choose how they want to fish. Swap a skirt, rattle, or blade, depending on the battle- because no two species or waters fish the same.
Big Bite Baits Rollerama XT
The Rollerama XT pairs the proven rolling action of the original Big Bite Rollerama design with the added durability of high-performance Xtra Tuff TPE material. Built to withstand repeated strikes, the bait stays intact longer while maintaining the movement that draws bites. Its carefully shaped body works with stabilizing flanges near the head to keep the head up and bait tracking true through the water.
Fish or Die Bait Company The Shiv
The SHIV delivers undeniable action for anyone utilizing forward-facing sonar. Its unique deep-V belly responds to the slightest rod movement, creating an unmatched rolling action as it slices through the water column. The grooved body tapers into parallel flaps near the tail, generating subtle hydrodynamic drag to keep pushing water like a true injured baitfish. Capping off the design is a longer, straight tail that triggers bites and rings the dinner bell for any nearby bass.
Fish or Die Bait Company The Anomaly
Built around a compact 13mm core, eight baitfish-style appendages radiate outward to create a constant feeding motion from below. Strategically placed strands of ultra-buoyant silicone extend the profile even further, pulsing and breathing with the slightest movement. The result is a hybrid presentation that looks alive whether it’s dead-sticked, dragged, or subtly shaken. No single baitfish to key on – just a chaotic frenzy of imitation. It’s exactly what its name suggests – an Anomaly.
DSTYLE Virola
The VIROLA by DSTYLE is a finesse soft bait designed to imitate slender baitfish with ultra-natural movement and subtle roll.
Its thin body and carefully tuned tail section produce a tight, quivering action even at very slow retrieves or light rod inputs. Perfect for clear water and pressured conditions, it excels when bass are keyed in on small forage, offering a realistic profile that shines in drop-shot, jig head minnow, and other finesse presentations.
HappyView Outdoor Products 300mm PVC Soft Swimbait
This 300mm freshwater PVC soft swimbait follows the “Prey-to-Lure” philosophy, replicating a realistic trout profile.
Reinforced with 304 stainless steel through-wire plates, it delivers exceptional tensile strength for handling aggressive freshwater giants. Its 3D-printed lifelike colors and textured body mimic real baitfish details to trigger instinctive strikes.
HappyView Outdoor Products 300mm Pike Swimbait
This 300mm composite swimbait is engineered on the Predator Instinct Trigger principle, replicating the predatory profile and swimming action of a northern pike. The rigid ABS head and flexible PVC tail create a lifelike, enticing movement. Reinforced with 304 stainless steel through-wire plates, it delivers extreme tensile strength to handle trophy freshwater giants.
Evergreen Bull Point Shad
The Evergreen Bull Point Shad is unveiled as the perfect Jack Hammer chatterbait pairing. Forged with a thick ribbed body, this section provides bulk for added flair to the chatterbaits’ skirt and abundant material to securely attach to the lure keeper. Thin connections to the tail allow maximum vibration and erratic action. At the tail, a vertically forked tail not only serves more realism but also creates added drag, stretching and re-bounding the plastic for further accentuated movement.
SPRO Prop Frog 65
The Prop Frog 65 combines the weedless performance of a hollow-body frog with dual rotating propellers that create surface commotion, flash, and sound. Designed to excel around pads, grass, reeds, and shoreline cover, the Prop Frog 65 delivers a unique topwater presentation that draws explosive strikes from bass in heavy cover. Length: 65mm Hook: Gamakatsu Double Frog Hook
Bait Cave Customs Zora
Introducing the Zora – Bait Cave’s all-new urchin-style bait. Utilizing our proprietary blend of plastisol, we designed this bait to have unmatched action, scent, and quality without all the drawbacks of other types of materials. Even with the most subtle or aggressive movement, the Zora will deliver. 1″ body and 4.5″ overall.
Available currently in 6 colors. Made in the U.S.A.
NetBait HexTek Virus
The HexTeK Virus is a new take on the trending dice and urchin style baits, featuring a compact 2.25″ oval body surrounded by 31 finely tuned legs that create an incredibly natural flowing action in the water. This bait shows fish something they have not seen before while maintaining a realistic and non-threatening size. The heavy salt content allows it to sink perfectly when fished weightless and weedless, producing an irresistible quivering motion on the fall as every leg comes to life.
DSTYLE The Geelecanth
The Geelecanth by DSTYLE is a highly realistic soft bait modeled after deep-bodied forage fish, designed to produce a natural rolling and sliding action with minimal input. Its streamlined profile and balanced weight distribution allow it to glide effortlessly on the fall, while subtle tail movement enhances lifelike appeal. Ideal for pressured or clear-water situations, it excels when fish are keyed in on realistic, slow-moving prey. Sizes:3 inch, 4 inch, 5.8 inch
BaitFuel Nano Spike
The BaitFuel® NanoSpike takes one of the hottest fish-catching concepts in bass fishing and shrinks it down to crappie size.
Inspired by the explosive success of urchin style baits, the NanoSpike features a compact 9mm body surrounded by 31 ultra-responsive spikes that create subtle movement and water displacement with the slightest rod movement. Its unique profile imitates a variety of natural forage that panfish simply can’t ignore. Available in 8 colors and SuperCharged with BaitFuel.
NetBait HexTek Dirty 30
The NetBait HexTek Dirty 30 is a one-of-a-kind worm design built to deliver subtle action and versatility for today’s finesse techniques. Featuring thirty forward-facing legs, fifteen on each side. This bait produces a natural waving movement as it falls through the water column and continues to show life with every drag, hop, or pause. To support that unique action, the Dirty 30 is loaded with heavy salt to create the right weight and fall rate for fishing weightless presentations.
Skinny Bear Bass Jigs Frogilla
Topwater Popping Frog
Scum Frog Scum Runner
The Scum Frog Scum Runner is a brand new soft plastic topwater bait built for anglers who want explosive strikes with a weedless presentation. Designed with a thin body profile and hard kicking legs, the Scum Runner creates deep surface disturbance, long bubble trails, and a unique slow kicking action that drives bass crazy across pads, grass, and open water. The Scum Runner also features 6 realistic hatch-matching printed colorways designed by artist Andrew Gardner.
Snag Proof Zoo Wag
The Zoo Wag is the latest addition to the Snag Proof Zoo Series, combining the proven fish catching action of a classic topwater bait with the unmatched versatility of a hollow body, weedless frog design. Inspired by traditional hard baits, the Zoo Wag features a compact 2.75″ profile that excels at calling up explosive strikes in heavy cover. Precision balanced for an enticing wagging action with its clear cup bill, which wags easily at slow speeds to produce an irresistible action and sound.
LUNKERHUNT Black Apex Glidr
Engineered with a fully articulating body & tail, a continuous fluid glide motion is created throughout the entire bait.
New GLIDERAIL jointed construction produces a smooth S-curve on the retrieve, while the independent tail section keeps subtle movement alive even during slow presentations and pauses. Balanced for control & responsiveness, it performs consistently across a range of retrievals, offering a refined, lifelike profile built for anglers who demand precision in their presentation.
Nories Dairakka 38g
The Dairakka 38g by NORIES is a heavy, compact metal flutter jigging spoon designed for long casting distance and fast bottom contact. Its slim, balanced body produces a tight fluttering action on the fall and a strong wobble on retrieve, triggering reaction bites from predatory fish. Ideal for deep water and structure, it excels in covering water quickly and reaching suspended or bottom-hugging targets.
Acme Tackle Reef Runner Engage Jerk Bait
The Engage by Reef Runner is an exciting new suspending jerk bait designed to take your angling to the next level.
Featuring a larger bill, it dives deeper while maintaining an irresistible dive, dart, and wobble action that predator fish can’t resist. Weighing in at 1/2 oz and available in 8 colors, it is the perfect tool for executing a precise jerk-and-pause technique to target suspended fish.
Throwback Baits Metro Glide LT “FT Trout”
The Metro Glide LT brings the proven fish-catching performance of our popular handmade Metro Glide to a durable, production-molded ABS platform. Measuring 7 inches and weighing 2.5 ounces, the Metro Glide LT delivers an action that swims nearly identical to the original resin version that anglers have come to trust. Built to handle big bites and long days on the water, it’s available in 11 fishy, confidence-inspiring patterns designed to match a variety of forage and fishing conditions.
Shimano Zumverno 95SP MR
The Zumverno 95SP MR is a mid-range suspending jerkbait built on Shimano’s BOOST CONCEPT. Diving to 6.5 feet, it pauses nose-down for better sonar visibility, while its bill creates sharp, erratic action. At 95 mm and 1/3 oz, it casts long and tracks cleanly with JET BOOST weight transfer. Lowered internal weighting adds stability, and select colors use FLASH BOOST for constant flicker, performing across various conditions.
Rapala PXR STRYDA 180
Rapala’s first ever screwdiver system provides interchangeable tungsten weights in the new PXR STRYDA 180. This new precision glidebait is loaded with features including a segmented body, durable hard plastic with a segmented soft tail. This bait has maximized drawing power with its realistic features. The removable belly weights allow this bait versatility in depth options while targeting giant fish.
Nories Worming Crank Shot
The Worming Crank Shot is a highly versatile finesse technique designed to have natural action while maintaining exceptional bottom contact and control. By combining the subtle appeal of a worm with the efficiency of a crankbait, anglers can effectively target bass holding around a variety structure types. This method excels in pressured conditions, allowing for precise presentation. The Worming Crank Shot is ideal for covering water while retaining a finesse profile.
SPRO Sashimmy Swimmer Fast Sink
The Sashimmy Swimmer Fast Sink is a compact swimbait designed to reach productive depths quickly while maintaining a natural, side-to-side swimming action. Its fast-sinking profile excels for targeting suspended and deep-holding bass around structure, points, and offshore cover. Whether retrieved steadily or worked with lifts and pauses, the Sashimmy Swimmer delivers realistic baitfish movement and a strong triggering presence in both clear and stained water. Two Sizes: 105mm/125mm
ADUSTA CRANKURI
A shallow crankbait designed to maintain its balance and action even in fast-moving water, making it highly resistant to high-speed retrieves. It features an ultra-high-pitch, tight wobble action. Its slow-floating design makes it easy for target fish to strike.It maintains a diving depth of 1 meter. The rattling sound produced in sync with its action attracts even the toughest predatory fish.
Nasty Lure Company THE ALL IN
THE NASTY ALL IN The ALL IN by Nasty Lure Company is the world’s only full-depth crankbait-designed to sink to any depth and fish directly ON THE BOTTOM at 20+ feet. S.O.B. (Stand. On. Bottom.) Technique Tungsten-Enhanced Forward Facing Sonar Gradual Slow-Sink Action: Precisely tuned to count down to your desired depth, staying in the strike zone through the entire water column. Unmatched Versatility: Shallow flats or 20-foot ledges-one bait does it all.
Strike King Hustlin’ Hog
Built in partnership with Tater Hog Custom Lures, the Hustlin’ Hog 5″ brings the proven actionof the legendary “Hustling Herring” Mini Glide Bait into a refined, ready-to-fish design. At 5″and 7/8 oz, it delivers a unique swimming action that stands out within its compact profile,punching above its size to trigger aggressive strikes. It performs just as well on a steady retrieveas it does with quick reel snaps, giving anglers total control over presentation.
The Synch Fishing Artisan Wake & Crank is a subsurface wake bait built from the vision and craftsmanship of in-house artist Andrew Gardner. Based on the popular Artisan Gill platform, the Wake & Crank features a three-piece body and added bill design.
Premium components include BKK treble hooks, heavy-duty swiveling hook hangers, UV glow glass eyes and soft plastic fins and tails to give a lifelike profile.. The Artisan Waking Crank is a true blend of handcrafted artistry and modern performance.
Bill Lewis Spit Stik
The Spit Stik from Bill Lewis is built to spray water with each slash back-and-forth across the surface.
Constructed with a deep, cupped mouth and unique side slits, the Spit Stik ejects water from either side on every twitch, creating a unique side-spitting splash that sets it apart from traditional topwaters. Worked with short snaps or rhythmic twitches, it delivers an easy, controlled walk-the-dog action paired with sharp spurts of spray that trigger explosive surface strikes.
Bill Lewis Brush Crank
Created to go where other crankbaits fear to tread, the Bill Lewis Brush Crank is engineered for anglers who aren’t afraid to put a lure straight into the nastiest cover. Featuring a tight, controlled wobble, this crankbait excels at triggering strikes from bass buried deep in brush piles, laydowns, and heavy timber. Integrated hook guards—or “wings” —mounted alongside the treble hooks help deflect limbs and branches, allowing the bait to crawl through thick wood with fewer hang-ups.
Great Lake Finesse Stay-Pinned Spybait
The problem solver of the Spybait category! Designed to be fished slow and steady, this bait delivers a subtle vibration and shimmy, enhanced by a Water-Through-Gill design. What separates it from every other Spybait on the market is the Top Breakaway Hook (Patent Pending), which deploys on the hookset to dramatically reduce lost fish without affecting the bait’s balance or action, keeping fish pinned during intense fights. When retrieved, the Stay-Pinned swims perfectly horizontal.
Daiwa Mr. Fortune Wake Bait
A collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic look. Anglers will notice the wing-like extensions of the bill, this unique shape allows it to crawl over and deflect off stick and rock and that’s where the Mr. Fortune shines, quite literally with its mid-body blade. Its aggressive wobble begins with the slightest retrieve, allowing anglers to get topwater strikes where other lures would snag.
FishLab Pro Hydra Glide
The FishLab Pro Hydra Glide is the next evolution in glide bait performance, designed to deliver ultra-realistic movement, unmatched control, and fish-triggering action across a wide range of conditions. Whether you’re targeting trophy bass or aggressive gamefish, this bait is engineered to get bites when others won’t. Available in a 6″ size. Semi-soft fins help to keep bait upright at high speeds. Super Slow Sink design. Black nickel treble hooks. Stainless-Steel split rings.
Skinny Bear Bass Jigs CK Bite
Shallow running crank bait
Bucca Trick Herring
Building on the proven portfolio of legendary swimbait maker Mike Bucca, the Bucca Brand 6″ Trick Herring delivers a super reactive, skinnier glide that excels in warmer water conditions. Its refined profile responds instantly to rod input, creating the kind of erratic movement that triggers reaction strikes from pressured fish. Wake the Trick Herring just beneath the surface with a fast, steady retrieve, or impart enticing side-to-side twitches with each turn of the reel handle.
Bill Lewis Snap Stick
Designed by Matt Becker, this ultra-shallow jerkbait is built for tight quarters where big bass hold. Its L-shaped bill keeps the bait running on a level plane in shallow water while delivering sharp, erratic darts with each twitch of the rod. A built-in transfer weight system improves casting distance and accuracy, helping you hit your targets with precision. Finished with sticky sharp O’Shaughnessy bend treble hooks, the Snap Stik 110 is built to get bit where other jerkbaits can’t even run.
Heddon Spook Stick
The Heddon Spook Stick brings classic walk-the-dog action to a downsized 3.5-inch, 1/4 oz. platform engineered for forage-selective bass that refuse full-size topwater. Internal weighting maximizes casting distance despite the compact body, reaching schooling fish that surface out of range. Its fast-tapering walking action matches the erratic movement of fleeing young-of-year baitfish, while the smaller profile and #6 trebles open the walking-bait category to spinning and BFS gear.
BOOYAH Speedwalker
Speed is the edge. A patent-pending chin blade fires off maximum flash at high speeds, while the shad-style body delivers the rapid, responsive walk-the-dog action that triggers reaction strikes when other topwater baits can’t keep up. Available in 3″, 4″, and 5″ to match any forage. Super slick treble hooks and tournament-ready right out of the box.
VMC ACE Jig
VMC is elevating its game in the skirted jig category.
The ACE JIG is designed to pitch and skip around docks, brush, and heavy cover. It is built with a forged high carbon steel hook, with a sharp needle point and black Nickel finish. The skirts are all hand-tied custom blend silicone with pro inspired patterns to match the high demands of the most popular fisheries in the country.
Scum Frog Click Clack Buzz
The Scum Frog Click Clack Buzz paired with the Scum Runner is a one-of-a-kind weedless buzzbait setup built for anglers who want loud, aggressive topwater action with the ability to fish through cover. This inline buzzbait features a belly-weighted screw-lock hook that keeps the bait running balanced and clean across pads, grass, and shallow targets. The Click Clack sound system, which uses a blade-striking ball design that creates a constant, loud clicking that triggers reaction strikes.
Strike King Two-Time Spinnerbait
The Two-Time spinnerbait is designed to turn short strikes into solid hook-ups. Its free-swingingtwin-arm design collapses instantly on the bite, delivering a higher hookup ratio. The long shank 5/0 hook eliminates the need for a trailer hook, while the twin arms act as a built-in weedguard for fishing through grass and cover. A sleek, bullet-shaped head and banded silicone skirt provide smooth tracking and lifelike action.
The Fishing Factory Weekender Finesse Jig
Designed around a classic ball-head profile, the Weekender Finesse Jig delivers a compact presentation and natural movement that shines around docks, rock, and pressured fish. A premium 4/0 VMC hook provides the ideal balance of strength and penetration, offering confident hooksets while preserving the finesse performance anglers expect. Focused on the features that matter most, the Weekender combines proven fish-catching design, quality components, and exceptional value at a $4.49 price point.
Rapid Blinx
Rapid Blinx is a combination of the English words “Rapid” and “Blink,” meaning “instantly.” This spinnerbait is designed with a focus on flashing and vibration, allowing you to hook the fish quickly and easily. It is easy to keep the lure at a certain distance, and it combines a high level of flashing and vibration.
Dstyle Flex Roller
The Flex Roller is a unique big bait that combines the proven VIROLA tail design with a highly responsive jointed body to create a new level of angler-controlled action. Its flat-sided profile cuts through the water efficiently, allowing sharp carving turns, wide glides, and precise directional changes even in tight spaces. The oversized VIROLA-style tail produces subtle vibration and lifelike movement on both the retrieve and pause, making it highly effective for pressured bass.
Hideup Foosha
The Hideup Foosha redefines umbrella rig fishing with its innovative rotating umbrella design that creates the appearance of a frantic, scattering baitfish school. Multiple blades and reflective wings generate intense flash, vibration, and water displacement to draw aggressive strikes from big bass. Available in Normal Speed and High-Speed models, the Foosha offers unmatched versatility for covering water, fishing deep, or creating explosive reaction bites.
SteelShad Flutter-Slide
The SteelShad Flutter-Slide takes the proven drawing power of a traditional flutter spoon and reimagines it to keep more fish pinned. Its innovative line-through design allows the bait to slide freely up the line during the fight, preventing bass from using the weight of the spoon to throw the hook. Simply run your line through the integrated tube and tie directly to the oversized feathered treble hook for improved hookup and landing percentages.
Missile Jigs Ike’s Micro HD Football Jig
Micro jigs can be mighty like the Ike’s Micro HD
Football Jig by Missile Jigs. Built on a 2X strong VMC jig hook, the Micro HD Football is perfect for catching big bass when they are feeding on small, irresistible forage. Coming in sizes ranging from 1/4 ounce to 3/8 ounce to 1/2 ounce, you will have the right weight to fish any depth. Finished off with the super full fine-cut skirt and perfect thickness weed guard, the Ike’s Micro HD Football is exactly what pro angler Mike Iaconelli needs.
The urchin bait craze just got simpler with the Ike’s Dice Jig! The 1/0 VMC jig hook eliminates hook choices and has a great hook-up ratio. The rubber skirt is hand-tied in the USA by Grenfish Tackle and provides the urchin bulk with subtle shimmy on the fall. The custom wire weight holder allows for quick weight changes based on how fast you want it to fall. The rubber skirt material always bulks out, so it has no memory and can be stored in small thin bags. The Ike’s Dice Jig is it!
Buckeye Lures Dumpster Diver Jig
The Dumpster Diver Jig from Buckeye Lures is the ultimate tool for pulling giants out of the junk. Designed by West Coast heavy cover specialist Ken Mah, this jig features a hand-tied, extra bulky silicone skirt for an oversized profile that gets oversized bass to commit. The double V bait keeper locks trailers in place, while the double fiber weedguard and recessed line tie allow you to punch through grass, trash mats, and timber without hanging up.
ChatterBait® Elite EVO™ HD
The ChatterBait® Elite EVO™ HD is a 40% stronger, heavy-duty upgrade of the best-selling bladed jig, built for big fish, heavy cover, and the moments when durability isn’t optional. A welded ring line tie, reinforced head-to-blade connection, and custom 5/0 super heavy-duty nano-coated hook give anglers the strength to horse giants from grass and boat flip kicker fish. A hybrid split-grip/double-wire keeper grips trailers securely. Finished with premium details and offered in 20 proven colors.
MONSTERBASS Mind Sweeper
Old school capabilities meet new school innovation. The Mind Sweeper is a 1/2 oz. spinnerbait featuring two premium willow blades for serious flash & vibration to call bass in from a distance, while a shortened hand-tied skirt pulses with life-like action on the fall and on the retrieve. It comes pre-rigged with an urchin trailer for extra bulk and a unique profile that fish have never seen before, and finished with a razor-sharp Mustad hook that buries on contact for hooksets you can count on.
Buckeye Contour Jig
Built to handle a wide range of fishing situations, the Buckeye Lures Contour Jig combines a streamlined profile with a uniquely balanced head design that gives anglers the best of both worlds. Slender enough to slip cleanly through brush, laydowns, and heavy cover, the Contour Jig also features a wide, flat base that helps it stand up naturally on the bottom for a more lifelike presentation. Whether you’re flipping shallow cover, skipping under docks, or dragging offshore ledges.
Buckeye Lures Propwash
The Buckeye Propwash is built to raise fish from the depths and trigger violent surface explosions. This unique topwater spinnerbait delivers a one-of-a-kind sound—a loud, plopping, gurgling, sputtering disturbance as it rips across the surface and triggers aggressive reaction strikes. The oversized blade churns water on every turn, calling bass from a distance and pushing them over the edge.
Triple Threat Buzzz
The Triple Threat Buzzz is engineered to trigger explosive topwater strikes with three distinct strike-inducing features.
BrassCore Engineering creates a loud, high-pitched squeal, while the precision buzz blade delivers intense vibration and surface disturbance. The unique head-knock design produces an aggressive clicking sound that fish can’t ignore. Available in skirted and non-skirted models, the Triple Threat Buzzz is built for tournament-grade performance in any water condition.
Mustang Survival Women’s Tidal Waterproof Bib
Built for women in wet coastal and offshore conditions, the Tidal Bib provides waterproof, windproof, and breathable protection with durable PFAS-free 3-layer Marine Spec SP fabric.
Reinforced 500D Cordura® at high-wear areas increases durability. A patent-pending helical YKK Aquaguard® entry zipper provides a water-resistant closure with an integrated relief system. Adjustable fit, removable knee pads, fleece-lined chest pocket, and practical storage support comfort and mobility on the water.
Simms RipLine Suit
The RipLine Suit sets the new benchmark for extreme foul-weather protection. Engineered for offshore anglers facing relentless spray, driving rain, fish slime, blood, and punishing deck conditions, its proprietary Simms 4-layer construction features a durable, hoseable exterior and a redundant dual-waterproof barrier system for uncompromising protection. Built to withstand Mother Nature at her worst, Rip Line is the most durable and weatherproof foul-weather suit ever made. Period.
Aftco Hydronaut Insulated Jacket and Bib
Built for cold weather and long days in rough conditions, the Hydronaut® Insulated Jacket and Bib deliver dependable protection without sacrificing mobility. Constructed with a durable
2-layer nylon shell and a 30K waterproof membrane, this insulated system is built to handle heavy rain, low temps, and wind. PrimaLoft® Black insulation provides all-day warmth, while YKK® Aquaguard® waterproof zippers, double cuffs, and an adjustable hood help seal out the elements.
HUK Stormhaul KC Printed
Built for the harshest conditions on the water, the Stormhaul KC Printed Bib features a premium 3L polyester shell with Storm stretch performance technology, 20K waterproof protection, and a durable water-repellent finish. Fully seam-sealed and articulated for unrestricted movement, it features YKK® AquaGuard® zippers, adjustable suspenders, articulated knees, and adjustable leg openings for a secure fit in changing conditions. Purpose-built and finished with exclusive KC Scott artwork.
HUK Storm 3L KC Printed Jacket
Built to keep her fishing when conditions turn, this 3-layer stretch-woven rain jacket features Storm stretch technology, 10K waterproof/3K breathable performance, DWR protection, and fully sealed seams for reliable weather defense. Raglan sleeves enhance casting mobility, while an adjustable hood, cuffs, and hem provide a customizable fit. Finished with a bonded visor, YKK® AquaGuard® zipper, and zippered hand pockets, it’s built for foul weather.
Whitewater Torque Heated Vest
The Torque 7.4v Heated Vest is built for anglers who refuse to let cold mornings or unpredictable weather cut the day short. One-touch adjustable heating with three levels (low 100°F, medium
113°F, high 131°F) via built-in DC cable (7.4V/2A power bank sold separately heating elements(2 front, 3 back) 80g Sorona Aura insulation for warmth without bulk; DWR-treated nylon shell repels moisture and light spraySmooth polyester lining and Lycra binding Three-pocket storage (1 chest, 2 waist).
Duck Camp Packable Rain Shell
A fully waterproof, breathable rain shell that packs into its own pocket so it’s ready to be deployed before you get caught in the rain.3-Layer waterproof shell keeps you dry during the unexpected downpour. Whole jacket packs into its own chest pocket so it’s ready to be deployed at a moment’s notice. 3-panel adjustable hood. Zipper closure chest pocket. Two zipper-closure hand pockets. Adjustable hem and sleeve cuffs.
Aftco Fish Ninja Performance Hoodie
Built for maximum coverage on the water, the Fish Ninja Hood combines Coolcore® and Air-O Mesh fabrics for cooling performance, moisture management, and quick-drying comfort in hot conditions. UPF 40 sun protection and 3M stain release help shield against UV rays and messes, while a low-profile mask with an adjustable cinching system blocks wind and spray. Thumbholes keep sleeves in place for all-day wear.
HUK ICON Pro Printed Hoodie
Engineered for maximum performance on the water, the Icon Pro Printed Hoodie is built from stretch-knit fabric with 50+ UPF sun protection and DRICOMFORT® GEO 365 technology for rapid moisture management and fast drying comfort. An underarm casting gusset enhances mobility, while flatlock seams reduce friction during all-day wear. Finished with a sport-cut hood, thumb holes, and a custom Huk print for functional performance in any condition. 
Costa Untangled Oceans Covert Cargo
Since 2018, Costa’s Untangled™ Collection has repurposed 3.6 metric tons of discarded fishing nets in partnership with Bureo, makers of NetPlus®. Untangled Oceans, Costa’s first NetPlus® nylon apparel collection, is built from 100% post-consumer recycled fishing nets. The Untangled™ Oceans Convert Cargo, one of three hero pieces in the collection, features pant-to-short convertibility, adjustable hems and waist, anti-siphon drawcords, CO water repellency, and quick-dry performance.
Simms Challenger Suit
Weatherproof Your Will. The all-new Challenger Suit is the most advanced and capable Challenger ever built. Featuring a premium waterproof, breathable 3-layer Hydroforge® fabric with integrated stretch, it delivers a new standard of mobility, comfort, and durability. Purpose-built for anglers who fish through the toughest weather and most challenging conditions, the Challenger Suit combines trusted protection with elevated performance to set a new benchmark for technical fishing outerwear.
Waggle Monster Hat
Those who troll for muskies know it isn’t really fishing-it’s hunting on water. Set the hook on the apex predator of the freshwater world in this Monster muskie hat.
HUK Tide Point Shirt
The Tide Point Shirt blends technical performance with everyday versatility, making it equally at home on the water, around town, or anywhere the coastal lifestyle takes you. Lightweight woven polyester fabric delivers 30 UPF protection, moisture-wicking comfort, quick-dry performance, and mechanical stretch for unrestricted movement. A ventilated perforated back panel enhances airflow, while snap chest pockets, a hidden sunglass cloth, and KC Scott exclusive prints complete the look.
Aftco Women’s Barricade Jacket and Bib
The Women’s Barricade Jacket and Bib are designed for foul-weather conditions. Constructed from durable 3-layer ripstop polyester with a breathable membrane and DWR finish, this rain system delivers waterproof protection with unrestricted mobility. The articulated jacket features a DragFree hood adjustment, double cuffs, and YKK® Aquaguard® zippers. The bib includes knee-high side zippers, a reinforced 300D plier pocket, adjustable shoulder straps, and a stretch back panel for all-day comfort.
Simms Women’s Challenger Suit
The Women’s Challenger Suit redefines expectations for women’s technical fishing apparel. Built with a premium waterproof, breathable 3-layer Hydroforge® fabric featuring integrated stretch and engineered with a women’s-specific fit, it delivers exceptional mobility, comfort, and durability in demanding conditions.
Designed for serious anglers who fish through tough weather, it provides professional-grade protection without compromise and sets a new benchmark for women’s foul-weather gear.
13 Fishing SHYFT Spinning Reel
Lighter, stronger, and smoother at a price that is attractive for all anglers. The goal was to meet every spec demanded. The most challenging feature in reels is a high weight-to-strength ratio, which 13 achieved with a cast iron carbon material bringing rigidity and sensitivity throughout the frame and spool. Comp Drag+ system performs flawlessly with a very even and smooth start-up inertia. Shyft your mindset and buy a high-performance reel at an affordable price.
Lew’s® HyperMag Shallow Spool 300
Cast further and fight harder. Lew’s® HyperMag Shallow Spool 300 is designed for anglers who refuse to settle and expect a true high-performance reel. With a blazing 7.0:1 gear ratio, whisper-light C40 Carbon Rotor, and bulletproof magnesium frame, it delivers fatigue-free fishing all day. Featuring EvenLay slow oscillation to improve line lay for greater castability with fewer wind knots, and a smooth hybrid carbon drag. Experience uncompromising performance.
Vote for Lew’s HyperMag SS 300.
Daiwa’s Tatula MQ Elite
Daiwa’s new Tatula MQ Elite spinning reels fuse strength and sensitivity to optimize total performance. The upgraded light and durable Zaion-V MQ body incorporates large gearing for smooth and powerful winding. AIRDRIVE DESIGN components, including the ZAION AIRDRIVE ROTOR, seamless tubular AIRDRIVE BAIL, and AIRDRIVE SPOOL lighten the overall weight and improve rotational balance to amplify sensitivity and control.
Bates Fishing Co. S.A.M. 2500
The SAM 2500 is Bates Fishing Co.’s first American-made reel, built to deliver uncompromising strength, precision, and durability. Machined from 6061-T6 billet aluminum with a CNC-cut body and anodized gunmetal gray anti-corrosion finish, the SAM 2500 features a 6.4:1 gear ratio, 25 lbs of drag, 8+1 bearings, and a fully sealed body and drag system. Weighing just 11 oz., it holds up to 170 yards of 30 lb braid.
Shimano CURADO DC 150
Building on the Curado DC legacy, the Curado DC 150 adds updated IDC firmware for improved casting control.
Shimano’s Digital Control system monitors speed 1,000 times per second to reduce backlash and boost distance. A rigid Hagane Body maintains alignment, while the MGL Spool Ill improves startup with lighter lures. Four IDC4 modes match line and conditions, and three gear ratios with Cross Carbon Drag deliver strong performance.
SEVIIN LUNEX
All-new 300-size LUNEX casting reels answer the call of big-fish & large-lure anglers with precision & power. LUNEX isolates its TruTorque precision gearing with a rigid Alu Chassis body & delivers smooth operation with 10+1 premium TIlI SS bearings. LUNEX features a Carbon Glyde drag with up to 33 lbs of lockdown, a thick, 105mm carbon fiber handle & a micro-adjustable magnetic casting brake. Weighing just 9.3 ounces, 4 LUNEX models are available in 2 gear ratios with RH or LH retrieve.
Whitewater Basin Deck Boot
The Whitewater Basin Deck Boot is engineered for anglers who refuse to let the elements dictate their day. Keeping you secure, comfortable, and ready for action from first cast to versatile dock-to-dine design for off-water wear. 100% waterproof. Anti-microbial and moisture-wicking treated lining. 3 mm neoprene outer. Durable slip-resistant Oxford outsole for confident footing. Comfortable PU insole for all-day cushioning and support. Front and rear webbing pull-on handles 6″ height w/Rubber heel kicker.
HUK Rogue Island Flip-Flop
The Rogue Island flip-flop is built from the ground up. Featuring our angler-tested Grip-X outsole with multi-directional traction and water-dispersing microchannels, it delivers confident grip on slick decks, wet docks, and rain-soaked pavement. A comfort-stretch strap provides a secure fit, while the Waveform footbed delivers all-day cushioning and support. From the boat to the boardwalk, Rogue Island is made for everyday comfort and traction you can trust.
VoyaX MOSSA 128
Meet the MOSSA Series. Built around one simple idea: more control, less hassle. SpotHold, E-Assist, 360° steering, and fish finder integration are built into one clean system – so you can spend less time rigging and more time fishing. Available in 12’g” and 9’7″, the MOSSA Series is built for stability, storage, and more time locked on target.
VoyaX MOSSA 97
Meet the MOSSA Series. Built around one simple idea: more control, less hassle. SpotHold, E-Assist, 360° steering, and fish finder integration are built into one clean system — so you can spend less time rigging and more time fishing. Available in 12’8″ and 9’7″, the MOSSA Series is built for stability, storage, and more time locked on target.
 Marine TP-200 Fixed Transducer
Pole

 Marine TP-200 Fixed Transducer Pole FEATURES: Marine-grade 2-section transducer pole. Locks in every 90° in either direction. Multi-material design lets pole take some impact and return to normal state while protecting transducer. Adjustable aluminum handle for easy transducer adjustment. 46″ aluminum midsection. 20″
PVC bottom section. Mounting pedestal mounts with its own base plate included or will fit most track systems. Foam grip on handle. Anodized and powder-coated aluminum.
Asghar Export Kampus Split Ring Pliers
Blue Titanium Oxide Split Ring Pliers 6.5-Inch
Strike King Mossy Oak Original Bottomland Weigh-in Bag
Designed for durability and secure fish transport, the Strike King Weigh-In Bag features a hard-molded bottom that adds structure and long-lasting strength when carrying a full limit. The Mossy Oak Bottomlands original camo delivers a classic outdoor look, while the zippered top closure helps keep fish contained during transport and weigh-ins.
BaitFuel Forage Scents
BaitFuel is expanding its Freshwater Gel lineup with a new series of forage-specific formulas designed to help bass anglers better match what fish are feeding on. New freshwater formulas include Gizzard Shad, Crawfish, Alewife, Goby, and Bluegill, giving anglers the ability to dial in their scent and flavor based on regional forage and changing feeding patterns. Each gel is powered by Fish Active Scent Technology (FAST), the science behind BaitFuel. Fuel Every Bite!
BUZBE Lure Sleeves
BUZBE Lure Sleeves are designed to protect your lures, keep hooks sharp, and eliminate tangled chaos. From jigs and cranks to jerkbaits, swimbaits, and topwaters, these clear, durable sleeves let you see your bait, grab it fast, and keep your tackle organized.
XBRAID OLLTOLOS FC
OLLTOLOS FC is a new Japanese-manufactured fluorocarbon line that is the first of its kind – a double-coated 100% fluorocarbon line that can be used as a leader or as a main line.
OLLTOLOS FC offers unmatched clarity, sensitivity, and strength for the discerning angler. Designed for various fishing environments, this line provides superior abrasion resistance and minimal stretch, ensuring you can feel every bite and set the hook with precision.
Rhino Hide™™ Camo Monofilament
Rhino Hide™™ Camo Monofilament fishing line takes a beating and keeps fishing. Rough banks, heavy cover, jagged rocks.
Rhino handles it. This line delivers brutal strength and absolute abrasion resistance. The low-memory design lays flat and casts smooth. No tangles. No wasted time. Just reliable performance. The green camo pattern vanishes underwater. Fish never see it coming. You get the ultimate stealth advantage to outsmart any catch. Available from 6lb to
30lb.
Seaguar BRAWLR High-Performance
Monofilament

Advanced Knot and Tensile Strength. Low Stretch with Enhanced Sensitivity. Engineered and manufactured by Seaguar, the inventor and innovator of premium fishing lines.
Sunline Kantan Cast Braid X8
Kantan Cast Braid X8 is a new eight-strand high-performance braided line designed for anglers who rely on their braid to handle the high repetition demands from casting techniques.
Designed to deliver power needed for heavy cover applications, as well as maximum durability, this braid is built to deliver the handling of fluorocarbon with the strength of braid. Kantan Cast Braid X8 excels in applications like pitching, flipping, and frogging techniques. Color: Dark Green Test Lb. 30, 40, 50, 60, 65.
Rhino Hide Camo Braid
When you’re pulling monsters out of thick cover, your line has one job: don’t fail. Rhino Hide™ Camo Braided Fishing Line is built for that moment. Non-fading braided fibers hold their color cast after cast, season after season. The tactical camo weave helps break up your presence underwater, keeping you one step ahead of pressured fish. Choose Low-Vis Green for concealment or Hi-Vis Orange to track every move with control.
Suffix Calibr8
Optimized Superline for every application, Calibr8 is a 29 pic per inch super round 8 carrier braid. Calibr8 improves performance at every lb test. The fiber diameters are adjusted throughout the manufacturing process to optimize the performance of the line between finesse spinning gear and heavy duty bait cast reels.You can trust Sufix Calibr8, that the application you are buying, is a premium quality line that will out perform your expectations. This new Super line is super dialed.
Garmin Quatix 8
Leave your phone behind and stay connected on the water with the Quatix 8 Pro marine smartwatch with built-in inReach technology for satellite and LTE connectivity. Access voice calls and LiveTrack location sharing when you’re connected via LTE or utilize two-way messaging and interactive SOS messaging capability from an LTE or satellite link. Easily access vessel-connected apps like autopilot and boat data. It boasts a 1.4″ AMOLED display, LED flashlight and up to 15 days of battery life.
UA Floatable Hat
Because the best hats deserve a second chance. Engineered to float if it hits the water, this cap pairs UPF 50 sun protection with a water-repellent finish built for light rain and spray. The UA Iso-Chill sweatband disperses heat to keep you comfortable from launch to last light, and an adjustable back closure delivers a dialed-in fit for any angler. Built for the water.
Rapala Giant Lure Bald Eagle
Fishing is more than a pastime-it’s a tradition passed down through generations. This patriotic Rapala Giant Lure honors that legacy with bold American graphics and timeless symbolism. From early mornings on the lake to stories told at the dock, this piece represents the freedom to fish, explore, and live the outdoor lifestyle.
SheFish Pink Sparkle National Breast Cancer Foundation Rod Series
Fish with purpose and style using the SheFish Pink Sparkle National Breast Cancer Foundation™ rods. Built on a lightweight IM6 graphite blank, these rods deliver crisp sensitivity and easy casting. Durable stainless-steel guides ensure smooth performance, while our bold SparkleTec™ finish (patents pending) adds eye-catching shine.
Powerful, graceful, and inspiring, these rods are made to stand out on the water.
Relentless Great Lakes Series Titanium Fillet Knife Set
Designed for Great Lakes anglers, this set includes a 9″ Curved Fillet Knife for high-yield filleting and a 6″ Straight Fillet Knife for precise trimming. This set is ideal for salmon, lake trout, steelhead, walleye, and pike. Both feature Relentless Perpetual Edge Technology™ and 100% aerospace-grade titanium blades that will not rust. Lightweight, corrosion-resistant, and made in the USA. Includes leather sheaths. Backed by a 90-Day Performance Guarantee & Lifetime Maintenance Warranty.
Beyond Fishing Quick Snips
Precision cutting for braid, fluoro, and mono.
Engineered for ultra-clean cuts with zero fray or slip. Razor-sharp, corrosion-resistant stainless steel blades with micro-serrations grip tough braid for effortless cutting. Built for saltwater and freshwater.
Includes a heavy-duty retractable lanyard with a 360-degree swivel clip to attach to your belt, vest, or tackle bag so your snips are always within reach. Compact, ergonomic, and one-hand ready.
Cuba Tournament Bass Net
THE NEW CUDA TOURNAMENT BASS NET WILL PROVE TO BE THE ABSOLUTE BEST BASS TOURNAMENT NET EVER DESIGNED TO HIT THE MARKET. IT WILL FEATURE A LIGHT-WEIGHT ALUMINUM HANDLE, RUBBER-COATED MESH NET, COLLAPSABLE 4′-7′ HANDLE, ADJUSTABLE SECOND-HAND FOAM GRIP, EVEN A FOLDING HOOP TO MAKE STORAGE COMPACT AND SUPER EASY. TAKING UP LESS ROOM IN THE BOAT.
Benchmade Mini Adira
Dark day, dark water. In collaboration with Abel® Reels, we’re pleased to present the 18065-ABEL1 Mini Adira™, inspired by the Abel® VAYA-series fly fishing reels. With ported anodized aluminum handle scales machined and finished in Montrose, Colorado, this folder features a Dark Waters Lightning-series anodize, MagnaCut® blade steel, and a satin finish. This 1,000-piece limited edition benefits Project Healing Waters, healing America’s veterans through fly fishing.
Daiwa Split Ring Plier
Upgrading hardware can be a necessary but time-consuming and frustrating task, Daiwa helps anglers save time and frustration with the new Split Ring G130H Pliers. The tip of the pliers features a micro-split ring tooth. For bigger rings, the inner teeth lock the ring in place while opening the ring. A locking function keeps these pliers from getting lodged in pockets or tackle bags and the base of the pliers hosts a sharp set of line cutters built to cut both braid and mono/ fluorocarbon lines.
Rapala 6″ Fish N Fillet USA
Built to honor American spirit, the Inimitable Rapala Fish ‘n Fillet USA knife combines legendary performance with patriotic pride. Featuring the trusted razor-sharp stainless-steel blade anglers have relied on for decades, this collector-worthy edition showcases a bold USA-inspired handle design celebrating freedom, tradition, and life on the water. Crafted for precision filleting and built for durability, it’s the perfect blend of heritage, function, and style for every fisherman’s tackle box.
SORD x Bajio Skiff Knife
Built by Florida watermen, the Limited Edition SORD x Bajio Skiff Knife is the result of two homegrown brands building the knife they always wanted on the water. Whether you’re bleeding fish, cutting line, or chopping lunchtime limes, this blade disappears in your hand and handles whatever the flat throws at you.Wear it on the hip or clip it to a bucket, it’s built for a lifetime of use on the water.
Fuji MC Guide
The Fuji MC Guide sets the new standard with an unmatched strength-to-weight ratio, delivering exceptional durability without added mass. MC is as stong as an HB guide, and weighs about the same as a KW. Built with corrosion-resistant materials, it excels in fresh and saltwater, and is exceptionally tangle free in both directions.
The pre-ground and polished foot ensures faster, easier wrapping and a cleaner finish for builders. Available in 7 frame/ring combinations and sizes 8-30.
FishSkins Custom Rod Grips
FishSkins Grips combine standout style with exceptional on-the-water performance. These grips feature bold colors and realistic patterns that give custom rods a distinctive, premium look without sacrificing comfort or control. Each grip features an ultra-lightweight EVA core bonded to a high-tack, moisture-resistant and durable polymer outer layer. The result is superior feel in the hands, allowing anglers to detect subtle bites and maintain control when it matters most.
Z-Man Sling Packz
Built for wading, quick boat runs, and on-foot fishing adventures, the Sling PackZ™™ pairs rugged, water-resistant
600-denier construction with a compact, efficient layout. A padded back and adjustable shoulder strap ensure comfort, while an integrated plier sheath and water bottle holder keep essentials close. The main compartment fits 3600 size trays, and front pockets hold ElaZtech® bait packs or 3500-size trays for a go-anywhere storage system at a price that’s easy to justify.
Great Lakes Finesse Bait Bag
The Bait Bag provides an ideal storage option for baits, line, terminal tackle, and other fishing essentials. Built to keep your gear dry and protected, the Great Lakes Bait Bag is made from weather/puncture-resistant material and boasts a sturdy watertight zipper to effectively seal out moisture intrusion. Each Bait Bag features adjustable internal Velcro dividers for superior organization, while the clear front window lets you easily see inside for quick reference.
Available in Medium and Large
SPRO Coike Keeper
Keep your Coike baits organized, protected, and ready for action with the SPRO Coike Keeper. Designed specifically to fit standard 3700D tackle boxes, this custom foam insert securely holds your Coike baits in place, helping preserve their shape and prevent tangling during storage and transport. Protect your investment and maximize your efficiency with the SPRO Coike Keeper-the ideal storage solution for serious Coike anglers.
Gamakatsu G-Box Tuning and Terminal Utility Case
Designed for organization and efficiency, the Tuning & Terminal Utility Case features a clear lid for quick visibility and a one-hand latch system for easy access on the water. Multiple adjustable dividers allow anglers to customize the interior layout to fit hooks, weights, terminal tackle, and tuning accessories, keeping essential gear secure and organized.
Rapala Rap-Vault 3700 Hybrid Box
The new Rap-Vault tackle storage series is strong, secure, and versatile. The Hybrid 3700 organizes terminal and plastics together for example, to bring efficiency on the water. It is built with XPLE slotted foam for inserting hooks and jigs. The box has 5 fixed compartments and 10 adjustable pre-cut dividers. The Rap Vaults have 3 secure locking latches, a watertight O-Ring Seal, Zerust rust prevention, and a IPX4 water rating. Fishing tackle treasures deserve to be stored in a Rap-Vault.
DTF Lurchin’ Urchin Vault
Storage solution system for urchin-style baits that provides MAXIMUM capacity, flexibility in layout, and security. Lightweight CNC-machined baseplate is permanently bonded to host tackle tray, adding significant structural rigidity.
Custom length stainless pins force all urchins to stay in their assigned seats – no matter how the vault is stored or if the vault is shaken or dropped. Currently sold as shown integrated into Plano 3700
Deep Stowaway, but system customized for additional sizes/brands of deep tackle boxes are in development.
BUZBE Urchin Bait Box
The hottest new bait style finally has a storage solution built for it. Featuring custom wire-post organizers, lock-in dividers that won’t shift, and BUZBE’s rugged waterproof construction, the Urchin Box keeps baits secure, protected, and ready to fish.
Evolution Fishing Creature Keeper Case
The Evolution Fishing Creature Keeper Case protects and organizes Urchin-style baits, using our medium and large Plastix cases. New divider panels feature integrated MOLLE loops that lock six custom metal bait bars firmly in place. Simply thread your baits onto the bars using the pre-made holes. Each bar holds multiple baits, maximizing storage capacity without sacrificing protection. The deep-profile case provides ample clearance to preserve the shape of baits for long-term storage.
Cling Fishing x David Danforth Boat Bar
Boasting over 250lbs of magnetic pull, the Mag Grab Boat Bar is a great addition to any boater’s arsenal to improve organization of tools, hooks, flies and anything on the water made of steel. The Boat Bar has proven itself in the field with dozens of Bassmaster series anglers, fly fishing on the flats of Mexico and everything in-between.
Evolution Fishing Drift Ballistix 3.7 Backpack
The Drift Ballistix 3.7 Backpack is the most capable backpack on the market. Designed around the Ballistix tray system, the main opening fits up to five Ballistix 3.7 trays and can be configured to accommodate a variety of technique-specific 3.7 trays. The top hatch stores up to four Ballistix 3.6 trays, while the side pockets are perfectly sized for Ballistix 3.5 Terminal trays. Dual rod holders, and an integrated spooling pocket make line changes and rigging more convenient wherever you fish.
Garmin Spy Pole Mount
Take command of your sonar with Spy Pole, the revolutionary motorized sonar control system that allows anglers to precisely and wirelessly steer LiveScope and GT360UHD transducers independently of their trolling motor. Stay locked on targets even while anchor-locked with Spy Lock technology or automatically sweep back and forth to find fish in SpyScan mode. SpyLink mode synchronizes Spy Pole with the speed and direction of the trolling motor to simplify sonar control when you stalk fish.
T-H Marine ATLAS Wraps
ATLAS Wraps give you the ability to customize the look of your new ATLAS Hydraulic Jack Plate with premium 3M™ vinyl.
Professionally applied before shipment, these durable wraps provide a clean, custom appearance while allowing you to match your boat’s color scheme or create a unique look that stands out on the water.
Beatdown Outdoors Garmin 9217 Ultimate
Single Pole Short Mount

The Beatdown Outdoors Garmin 9217 Ultimate
Single Pole Short Mount delivers professional-grade positioning for your flush-mounted graph. Built on the proven Ultimate single pole platform, this tough bow mount is designed for anglers who want the versatility of the BeatDown Outdoors mounting systems but don’t need as much height to their rig. This mount features a specialized cradle system designed specifically for the Garmin 9217, combining all the great features of the Ultimate lineup.
Millennium Marine Fixed Double Black Monitor Mount
Millennium Marine Fixed Double Black Monitor Mount FEATURES Made from powdered coated AluminumTelescopic riser adjustment from 13″ to 19″ inches. Mounts base fits most monitors. Stainless steel hardware. 1-year warranty. Can be turned left or right without loosening any knobs; it is held in place by preset tension.
Built for all inshore and coastal activities, the Harmonized Level 70 Haven 100 A/M Inflatable PFD combines Mustang Survival’s low-profile MIT (Membrane Inflatable Technology) construction with durable 500D Cordura® fabric for comfort and mobility.
Interchangeable inflator caps allow users to switch between automatic and manual-only inflation. When deployed, the bladder provides 28 lb of buoyancy. An inspection window, access flap, and one-fold bladder design simplify maintenance and repacking.
The BeatDown Outdoors Transom Saver is built to protect one of the most critical components of your boat, the transom and outboard during trailering. Engineered for maximum strength and stability, this heavy-duty support system eliminates engine bounce, vibration, and stress while you’re on the road. • Universal Fito Heavy-Duty Support Dual Trim Ram Compatibility • Built Tough• Easy Installation
ntroducing Turtlebox Cub. Built for the pursuit and ready for wherever you set up, this cube-shaped design delivers loud, premium sound in a compact footprint. Power’s not in the size, it’s in the build. Cub is engineered to go where other speakers can’t. It’s tough when it counts, waterproof when it matters, and loud enough for wherever the day takes you. Packs light. Hits heavy.
The DEHIGHRO series is DSTYLE’s high-end rod lineup, engineered for anglers who demand premium sensitivity, balance, and performance. Designed by Daisuke Aoki, each rod features application-specific tapers, lightweight construction, and exceptional responsiveness for precise lure control and confident hooksets. Whether fishing finesse techniques or power presentations, DEHIGHRO delivers the accuracy, feel, and reliability needed to perform at the highest level.
Developed through a collaboration between SPRO, KGB Swimbaits, and F5 Rods, the Chad Shad XL B796 is a purpose-built swimbait rod designed for anglers throwing larger glide baits and swimbaits with precision and confidence. Built on a premium high-modulus carbon blank, it delivers the ideal blend of power, responsiveness, and fish-fighting forgiveness needed for oversized treble-hook baits.
Rhino combos pair an ultra-durable rod and an exceptionally engineered reel that’s ready for battle. Asy Drive™ gears increase tooth contact for maximum torque. Five ball bearings, instant anti-reverse, oversized bail wire deliver smooth power. HydroShield™ seals protect gears, drag, and handle from water and debris. TriAx Core™ blank provides 360° strength and balanced power with a solid tip.ArmorOne™ PVD one-piece guides resist failure. RhinoGrip™ EVA handle with custom seat for control.
Pro-Designed and KastKing engineered. Co-developed with professional angler and B.A.S.S. Hall of Fame recipient, Skeet Reese, the ICON Combos offer performance across all fishing levels. Main Selling FeaturesSkeet Reese Signature ColorsAluminum FrameCarbon Riber Rotor17.6 LBS of Drag10 + 1 Ball Bearings, 6.2:1 Gear Ratio
Newport reimagines bowmount propulsion with an all-new purpose built electric trolling motor for the modern kayak angler.
Built for precision, designed for stealth. Brushless motor technology, integrated digital controls, and a mount system engineered to disappear into your setup. The future of bowmount electric propulsion is here.
The Tool Stick mini is the perfect addition for any and all anglers that need to improve their organization of tools and tackle.
Featuring over 75lbs of magnetic force, an adhesive backer, and slim profile, the tool stick mini can be put almost anywhere and hold anything made of steel. Whether you need to organize your bass boat, kayak, gear box, cooler, work bench or anything else, the tool stick makes life easy.
Austin Felix’s Tin Dream Stroller new sizes for the 2/0 Dream strollers comes in at 1/16 and 3/32oz versions to enhance the already popular line of ball head minnow tackle.
The Missile Baits Hangtime Clip Weights are the next generation of fishing weights that can be used with urchin baits, on a free rig, on a hard bait hook hanger, or with a drop shot. Using a custom wire form, the Hangtime Clip Weights can be securely clipped on any ring and removed to change to another size or for storage. The Hangtime Clip Weights have a chemically dulled grey/black finish so they look natural with almost any application. Use the Hangtime Clip Weights and hang on!
Engineered for ultimate versatility, the new Jungle Fixer features a unique mid-shank bait keeper and accessory loop that opens endless rigging options-from urchin-style baits and soft plastic minnows to worms. The integrated loop allows anglers to easily attach drop-weights or additional teaser baits. Forged from our highest strength-to-weight wire (Zo-Wire®), this hook delivers maximum structural integrity with minimal diameter.
The ENGINE Superior TG Single Guard Round Jig Head is a tungsten-based finesse jig head designed for maximum sensitivity, quick bottom contact, and natural bait presentation. Its compact round head shape reduces snagging while maintaining a stable, natural fall and smooth swimming action with soft plastics. The single wire guard helps deflect light cover and grass without sacrificing hookup ratio. It excels in clear water and high-pressured conditions.
Developed with Luke Clausen for modern forward-facing sonar fishing, the Level Head features a precision weight-forward design that gets to suspended fish quickly while maintaining a natural, level presentation. A perpendicular line tie creates added action and control, while the custom VMC 4/0 hook and double wire keeper secure all soft plastics. Built for jighead minnow techniques, the Level Head delivers efficiency, realism, and consistency on every cast.
The highly effective Range Roller series just got bigger and stronger. The new Range Roller H.D. delivers professional, tournament-level performance designed specifically for heavy gear, lines, and oversized soft plastics. Featuring stronger, forged hooks, it gives you the muscle to boat-flip giant fish with ease.
The VMC Weedless Minnow Shaker Jig takes the proven fish-catching action of the original Minnow Shaker to the next level with a streamlined weedless design built for fishing heavy cover.
Engineered with a custom wire guard to deflect weeds, brush, and timber, it delivers clean presentations without sacrificing hook-up performance. Perfect for shaking a minnow presentation, this innovative Jig perfectly fits all sizes of CrushCity minnow style baits.
The Tour Grade Spotlight Hybrid Tungsten Ballhead delivers the high-density performance oftungsten at a price point that won’t break the bank. Its geometric head is designed to producebrighter, sharper returns on forward-facing sonar (FFS), giving you a competitive edge whentargeting fish. A unique keeper design ensures secure, reliable rigging cast after cast. Availablein 1/8, 1/4, and 3/8oz sizes with your choice of 2/0 or 4/0 hook to match your choice of softplastic minnow.
The Top Roll Jig Head delivers an ultra-natural presentation by rigging on top of your soft plastic to create the rolling action anglers want from FFS jig heads. A precision-balanced design eliminates bait spiraling for a true, consistent retrieve. Dual wire bait keepers securely lock plastics in place, helping anglers catch more fish per bait. Finished with a premium Mustad Ultra Point 90-degree black nickel hook for superior strength and hook penetration.
Built to hit targets and dead stick techniques, the SKIRTED NED HEAD builds on our innovative NED Head design, enhanced with a precision-tied finesse skirt for a subtle presentation.
Designed for effortless bait lift, its rounded edges and weight-forward design outperform other finesse jigs. Each skirt is wire-tied with fine-cut material and hand-trimmed to our exact specs. Built with a super-sharp Gamakatsu 604 hook, a durable powder-coated finish, and a dual cone-wire bait keeper.
Designed with two-time Bassmaster AOY Chris Johnston, the Outsider Treble is built for maximum penetration and corrosion resistance. Featuring Nano Alpha Technology for 2x better hook penetration and 4x better corrosion resistance, it also incorporates an outward angled point to improve hookup ratios. A large barb enhances holding power, while the Nano Alpha coating reduces friction for faster, more efficient penetration.
The Ball Rig Hook Weedless Model combines the proven performance of the Standard Model with a premium titanium weedguard for fishing around grass, wood, and heavy cover. Built with Tournament Grade Wire (TGW), Nano Alpha coating, and the innovative Weight Clip system, it delivers exceptional strength, sharpness, and versatility. Designed to reduce snags while maintaining excellent hookup ratios, it allows anglers to confidently present urchin-style baits where big fish live. Sizes 1 through 5/0
The Ball Rig Hook is purpose-built for urchin-style baits and forward-facing sonar presentations, delivering the perfect blend of finesse and hook-up performance. Featuring a wide gap design, Tournament Grade Wire (TGW) construction, and Nano Alpha coating, it offers exceptional strength, sharpness, and durability. An innovative Weight Clip system allows anglers to quickly adjust weight sizes without retying, making it easy to fine-tune fall rates and presentations on the water.
With the Torpedo, you can now streamline the delivery of enriched oxygen to your fish using the power on your boat.
A new standalone device from PiranhO2, The Torpedo can be easily attached to our 15 lb Angler system – making it possible for anglers to run the oxygen system using the DC power on boats. From the takeoff to the final weigh-in, The Torpedo brings a new level of convenience and possibility for anglers of all levels.
The newly enhanced Mino 2.0 is an oxygen enrichment system from PiranhO2 that infuses dissolved oxygen into baitwells, bait buckets and coolers. Elevated levels of oxygen in the water keep bait healthy and alive for an optimized fishing experience.
Designed for pier and shore anglers, The Mino 2.0 is the lightest and most portable oxygen enrichment system on the market – delivering highly enriched oxygen gas powered by a rechargeable lithium battery. The current edition can run for 8+ hours.
LiveScope 2 HD gives anglers Garmin’s clearest live sonar yet, delivering unprecedented clarity, smoother images and simplified installation. Now with 20% greater resolution and improved image stitching, anglers can see real-time views of fish, bait and structure out to 125 feet with 50% more detail at closer ranges than the previous model. Plus, it features a new simplified setup that eliminates the need for a black box.
ActiveTarget® 2 XL is Lowrance’s most advanced live sonar, delivering best?in?class clarity and a sweeping 180-degree view from a single transducer. Anglers get sharper detail, instant switching between Forward and Down modes, and improved Scout Mode for precise targeting. Additionally, users can pair two systems to unlock the industry’s first 360-degree Scout XL live view, offering unmatched awareness and total control on the water.
Purpose-built for serious anglers, the GSPECX™ Biwa sunglasses feature polarized TALEX polycarbonate lenses handcrafted in Japan for exceptional clarity, near-zero distortion, and reduced eye fatigue. The curved Biwa frame, available in Regular and Wide models, wraps comfortably over the ears and includes adjustable nose pads and soft-touch contact points for a secure fit. Available in 6 lens colors.Includes an EVA hard case and microfiber cloth.
Built for when conditions turn unforgiving, Costa’s new Pilothouse PRO is the brand’s first semi-rimless shield and the first in the PRO Series lineup to achieve ANSI Z87.1+ protection. Engineered to withstand high-mass and high-velocity impacts, Pilothouse PRO also features lens interchangeability, anti-skid brow and pairs elevated coverage with Costa’s 580P polarized technology for uncompromising clarity, comfort and performance in the harshest conditions.
This XL frame is the result of an XL fish. In South America, the term ‘Zancocho’ refers to the phenomenon of reeling up nothing but a fish head. When your snapper goes missing, or your tuna gets sharked, the head left is a reminder of what lurks below. Flex hinges and fully removable side shields make this frame fit for big predators above and below the water line.
Hatch Float by Hobie Eyewear combines sustainability, performance, and style in a limited edition Glacier Blue colorway inspired by iconic Hobie kayak designs. Made from 100% upcycled Hobie kayak plastic, this lightweight floating frame features bio-based polarized nylon lenses with HydroClean™ 360° coatings, and 100% UV protection for exceptional glare reduction and clarity on and off the water. A portion of every sale supports the FishAmerica Foundation’s fish habitat conservation efforts.
Millennium Marine Big Daddy 100 Boat
SeatFEATURES4 inches wider than our other seatsLumbar supportArm rest straps includedOptional B-101 seat cables availableNo plastic componentsFolds flatter than competitors’ seatsBreathable fabric for cool comfort. 1-year Warranty