Park Falls, Wis. – “We believe each angler deserves the best fishing experience possible,” says Director of Marketing Jesse Simpkins, “and for St. Croix to live up to the ‘Best Rods on Earth’ we also need to focus on every facet of our business, from our rods to our apparel.”
Dealer and angler demand propelled the expansion of St. Croix’s offerings, including apparel. The brand’s growth — fueled by the company’s values, beliefs and focus on service — extends their mission to bring more apparel to dealers and anglers, catering to that demand. That said, the company spent more than the last year listening to its dealers and anglers — as well as paying close attention to what type of apparel is popular on and off the water.
But as the market leader in so many rod categories, creating a diverse and exciting apparel program was no small task.
“We decided to partner with a leader in apparel programs who could help us provide an updated and ever-changing apparel program that captures the essence of who we are and mirrors our positioning in every category, from bass to musky to surf to fly, as well as inshore and near-shore saltwater. Our mission was to address this wide variety of markets and emerge with a new apparel program that is equal in quality and brand presence as any of our rods,” says Simpkins.
Indeed. The end result is a fresh, new apparel program that addresses all markets and features everything from performance shirts, casual wear, retro-styled offerings, head gear, women’s styles and more. St. Croix has also partnered with fishing industry apparel giants SIMMS and AFTCO on select items which offer even more choices for anglers.
The new apparel program also extends to dealers. St. Croix is making its nearly 50 pieces (and still growing) of new apparel available to its vast network of dealers.