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Take a look at some of the latest soft bait designs for bass fishing in 2021 and beyond.
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Berkley Power Pop
A creative spin on a familiar shape, the Berkley Power Pop combines the softness of a soft bait with the high buoyancy of a hard bait. Initially develop by Berkley scientists in Japan, the Power Pop is a super high flotation frog not seen by North American Bass. Durably constructed from an ultra-low-density material to keep water out, the Power Pop is nearly impossible to sink in most situations. The wide-cupped mouth allows added surface disturbance and the recessed hook pocket keeps the bait weedless. The Power Pop 70 has an internal chamber for the included rattle to be added or removed. Available in 10 unique color designs The Berkley Power Pop comes paired with the proven and popular Fusion19 EWG Hook. Available September 2020.
The PowerBait Pre-Rigged Swim Shad now features Berkley's HD Tru Color technology to deliver ultra-realistic, true to life colors. The HD Tru Colors and 3D eyes make it simple to “match the hatch” on your favorite body of water. The bait is pre-rigged to make fishing it even more simple. It comes packaged in a tray to protect the body and tail, ensuring the best performance from each and every bait. Combined with the legendary PowerBait flavor, expect more bites and time to set the hook. Available July 2020.
The swimbait you’ve been hearing about is finally here, made famous by Jacob Wheeler, the Largo Shad has the perfect body roll and exaggerated tail swing. The incredibly long lasting and durable Largo Shad comes in a 3- and 4-inch, 16 colors and six of those are brand new colors inspired by Wheeler. Seven baits per pack in the 3-inch, and six per pack in the 4-inch.
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man Goat series baits sport twin action tails with the same curved paddle tail design arming other Z-Man baits. The Goat’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech construction means it’s also durable enough to bounce back, even after boating dozens of bass. Three bait sizes — 3-inch Baby Goat, 3 3/4-inch Goat and 4 1/4-inch Billy Goat — cover multiple presentations, including as a Ned rig, swimming grub, flipping bait and ChatterBait, buzzbait and jig trailer. Ten colors available.
This is the deal of all deals. 100 Yum Dingers in a bulk bag for only $25.99, that’s insane! This bulk bag was brought up after multiple customers demanded even more Dingers to satisfy those special trips where you must have as many Dingers as possible at the ready. Hundred packs are available in the three most top selling colors Black Blue Flake, Green Pumpkin, and Watermelon red, which can surely cover any situation you come across.
The Yum Spine Craw is a unique craw imitation built to be used in any type of technique where a craw is your choice. The Spine Craw is built with two thin claw appendages that flap quickly on the fall or when swam, it also features a meaty body with side appendages to move extra water and provide action in conjunction with the claws. A small profile at 3 3/4 inches, we worked to make the Spine Craw as close as possible to the size of an actual crawdad. Available in 12 color patterns to match any water clarity or crawdad forage you might be faced with.
Zoom Bait Company’s Brush Hog, the original and still the most popular creature bait on the planet have traditionally come in Tiny, Baby, and Standard sizes. For some situations, however, the Baby is a bit small and the Standard is just a bit too large. For that reason, Zoom is releasing a new Mid-Size Brush Hog to split the difference. It’ll have the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish and the kicker you need to seal the deal. Don’t just flip it – it excels on a magnum shaky head, on the back of a jig, and on offshore structure as well, and it will come in eight of Zoom’s proven colors.
Zoom Bait Company’s U-Tale Worm may be the most universally beloved soft plastic worm on the planet, responsible for novices’ first fish and high-level tournament wins alike. There are times, though, when fish want that same action in a slightly bigger package and for that reason Zoom is introducing the Mag U-Tale, a 7 1/2-inch model that features the same U-shaped backside in a package just about an inch longer. The Magnum U-Tale Worm will initially come in 11 of Zoom’s proven colors to meet a wide variety of water colors and forage bases. It will soon be available at leading tackle stores and online retailers.
The bait has long been both a superstar and a utility player in the world of bass fishing. It may be compact, but over the years it has produced many big catches as a flipping bait, a Carolina Rig offering, and as the trailer for various kinds of jigs. Now, responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions. This new offering joins other “Mag” plastics in Zoom’s lineup, including the Mag Finesse worm, Magnum Shaky Head Worm, Magnum Swamp Crawler, Magnum Trick Worm and Magnum Ultra-Vibe Speed Worm. When fish are chasing larger prey, all of them will help you put bigger bass in the boat. The Mag Ultra-Vibe Speed Craw will initially come in eight of Zoom’s proven colors to meet a wide variety of water colors and forage bases. It will soon be available at leading tackle stores and online retailers.
The Best Flipper Ever (BFE) was designed by Bassmaster Opens angler, Bradley Hallman to be the best flipping bait for any condition, anywhere in the country. It has the profile of a tube style bait, but a solid body with rings. The rings give the bait a larger appearance, without the bulk to impact hooking ratio. It can be used around grass, wood, rocks or docks with a wide gap or straight shank worm hook.
The new TRU-X Swimmer Head is an upgraded version of our top-selling Swimmer Head with more features and high-end powder coat paint finishes to match up with colors perfectly to any swimbait. The TRU-X Swimmer Head comes molded with a black nickel round bend Gamakatsu 3/0 hook, molded eyes and double wire plastics keeper. The vertical 90-degree eye of the hook makes sure your swimbait runs straight and perfect at any retrieve speed. The head design also features a concave back to match up to any plastics. The eye of the hook is also molded into the top fin for ultimate concealment.
Dean Rojas and SPRO developed the frog for bass anglers across the country 15 years ago. The Bronzeye Frog 90 King Daddy was built 30 percent bigger than the original to give multi-species anglers the profile to entice the largest predators out of hiding. “We’ve added four of the most popular colors from our other frogs to the King Daddy line. Anglers wanted our proven Navy Seal, Yellow Sparkle, Outback and Albino colors in a larger size to target bigger fish,” said Rojas. “Albino is one of my favorites because it allows me to easily customize the bait to match forage species or light conditions with just a paint marker.”