No ordinary Joe

Advertorial Content

Roughly 37 years ago a boy named Joe cast a live crawfish he’d caught in a nearby canal into Long Beach, California’s El Dorado Park pond with his first ever baitcasting rod, a pistol grip model of course.

A 5-pound largemouth tugged at his offering soon after, and ultimately grabbed his young soul in a manner that set forth a lifetime of highly admirable bass fishing success, including over $700,000 in tournament winnings the past 20 years, along with eight prize boats, and a direct hand in selling around 5,000 boats to other anglers and recreationalists.

Obviously, the boy was no ordinary Joe.

Instead, the son of an avid angler named Joe Uribe Sr., is not only one of the top competitive anglers in the Western United States, but also regarded as one of the top full-time boat salesmen in the United States the past 20 years.

At age 46, Joe Uribe Jr. is beginning 2026 with what promises to be another year of positive vibes, helping others chase their dreams, selling dozens of boats, and yes, hauling not one but two five-bass limits to the scales over 36-pounds recently at the WON Bass Winter Open on Clear Lake.

“I love it all. From 10-inch swimbaits to punching vegetation or casting a squarebill shallow, but in that event, I knew after a couple days of practice the only way to win was with forward-facing sonar. So, I took everything out of my Vexus® except what I needed to catch them that way, and that’s how I caught those two massive back-to-back limits,” says Uribe Jr.

So, if catching not one but two limits of bass over 36 pounds seems hard to imagine, how about one man selling roughly 5,000 boats in his career? That seems hard to imagine too. But it’s true.

“Not all of those have been bass boats, but the cool part is my full-time job as Sales Manager for Complete Marine directly relates to my passion for tournament fishing, and that’s helped me cultivate a big network of folks who buy bass boats,” says Uribe.

“I pride myself on always being accessible to folks and believe whole heartedly in the product I’m selling. There’s no stronger evidence of that than the fact every one of the six Vexus® boats I’ve competed in have been bought by co-anglers who rode with me and fell in love with features like the smooth riding AirWave® seats, massive floor space in the cockpit and a top-notch cooler,” he adds.

“The story of Vexus® is an easy one to believe in. It’s a brand built by master craftsman boat builders like Keith Daffron, Randy Hopper, Ryan Patterson, and former dealer and salesman, Keith Tripp, who have decades of experience as innovators who do things the right way. I’m a man of faith and I care about treating people right. So, my core values fit well with theirs,” concludes Uribe Jr.

It’s just the way Joe Uribe Sr. raised him. Honest, passionate about fishing, and to be kind to others. But by no means destined to be just another ordinary Joe.

To learn more about the premium quality boats Joe depends on to catch huge limits of bass and sells for a living, please visit https://vexusboats.com.