The history of Berkley Fishing

Editor's note: 2018 marks the 50th anniversary of B.A.S.S. As part of our celebration we’re publishing stories, videos and photos about the history of the sport, including the one below.

The fine line between pride and arrogance is traced by intent. For Berkley, the intention is, has and will always be the betterment of the customer’s fishing experience.

That’s what motivated a 16-year-old Berkley Bedell’s original fly-tying business; a simple passion-fueled pursuit that set in motion a volcanic eruption of creativity and developmental determination that would yield the world’s most innovative fishing tackle company with that rare blend of international relevance and small town sincerity.