BIRMINGHAM, Ala. — B.A.S.S. officials announced today that Under Armour will remain the presenting sponsor of the Bass Pro Shops Bassmaster Classic, continuing its role as a premier partner of the most prestigious event in professional bass fishing.
The renewed partnership underscores Under Armour’s dedication to performance, innovation and the athletes who embody the spirit of competitive angling. Widely regarded as the “Super Bowl of Bass Fishing,” the Bassmaster Classic draws tens of thousands of fans annually and reaches millions more through Bassmaster LIVE and extensive media coverage across digital and broadcast platforms.
“Under Armour has been an incredible partner in helping us elevate the Bassmaster Classic experience for both anglers and fans,” said Phillip Johnson, Chief Operating Officer at B.A.S.S. “Their focus on innovation and performance aligns perfectly with the intensity and precision demanded by our sport. We’re thrilled to continue building on this partnership as we showcase the best anglers in the world competing on bass fishing’s biggest stage.”
“The Bassmaster Classic is more than a tournament — it’s a cultural moment for the fishing community, and we’re proud to continue our partnership as presenting sponsor,” said Tyler Rutstein, SVP of Brand & Americas Marketing at Under Armour. “B.A.S.S. has been an exceptional partner, and together, we’re elevating the experience and providing innovative outdoor products for the next generation of anglers.”
Under Armour will continue outfitting tournament staff and on-air talent with performance apparel engineered for the demanding conditions of elite-level competition. The brand’s presence will span across Bassmaster LIVE broadcasts, fan expos and digital activations, ensuring fans and competitors alike experience the synergy between athletic excellence and outdoor passion.
The 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, will take place March 13-15 on the Tennessee River in Knoxville, Tenn. The three-day championship will feature the top anglers from the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens presented by SEVIIN, Nitro Boats Bassmaster Elite Qualifiers Series presented by Bass Pro Shops, Mercury B.A.S.S. Nation Championship presented by Lowrance and the Strike King Bassmaster College Series presented by Bass Pro Shops, all competing for the coveted Ray Scott Bassmaster Classic trophy and a place in bass fishing history.
Fans can follow coverage of the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, including live weigh-ins and Bassmaster LIVE streaming, at Bassmaster.com and across all official Bassmaster and Under Armour social channels.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.
