Yo-Zuri Pro Carbon EX Fluorocarbon
Pro Carbon EX Fluorocarbon– The Yo-Zuri Pro Carbon EX Fluorocarbon Leader is the pinnacle of Yo-Zuri fluorocarbon technology, now available from the renowned JDM (Japanese Domestic Market) lineup. Engineered for...
ICAST 2026
Yo-Zuri Pro Series Joint Bait
Pro Series Joint Bait– New for 2026, Yo-Zuri is releasing the Pro Series Joint Bait. The Yo-Zuri Pro Series Joint Bait is designed to deliver a natural, fish-catching presentation with its...
New Big Bite Baits plastics
3.5″ Velo Craw – $4.49 MSRP, 10pk Description: The 3.5” Velo Craw is a compact craw designed for versatility across a wide range of applications. Its streamlined profile makes it an excellent...
Yamamoto Uni HD
Uni HD – $14.99 MSRP You’ve seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching...
New Frogs from Frog Factory
Frog Factory Biggie Boom – $14.99 MSRP Description: Designed by pro angler Fred “Boom Boom” Roumbanis, the Frog Factory Biggie Boom Frog is the oversized evolution of the fan-favorite Sonic...
New from Northland Tackle
Eye-Candy: MSRP $8.99 NEW!! Northland Fishing Tackle expanded its Eye-Candy color lineup to better match today’s diverse water conditions and forage profiles, giving anglers more options to adapt to changing fish...
Buckeye Lures Elevate Head
Elevate Head – $5.99 MSRP, 2pk Description: The Elevate Head from Buckeye Lures offers the best of both worlds. The jig head features an angled metal blade, allowing it to...
EVO Swim Jig
The EVO™ Swim Jig brings the refined styling and performance cues of the ChatterBait® Elite EVO™ to a premium swim jig platform built for slipping cleanly through grass and around...
ChatterBait Elite EVO HD
The ChatterBait® Elite EVO™ HD takes one of the most trusted bladed jigs in bass fishing and supercharges it for the moments when durability isn’t optional. Built on the popular...
Bait HeadZ
The Bait HeadZ™ jighead takes the classic round‑ball profile and elevates it with enhanced sculpting that adds subtle baitfish‑like facial detail and precision balance for a more natural presentation. A...
