The Bandit BDT050 and BDT050D are 1.75-inch and 3/16-ounce finesse crankbaits are purpose-built for BFS and spinning setups, delivering the tight action, clean deflection, and pinpoint accuracy that turn tough bites into landed fish. Available in two proven profiles — square bill (BDT050) and diving lip (BDT050D). Lurenet.com
The legendary Bandit crankbait lineup now comes in six new craw-inspired colors, giving anglers more options across shallow, mid‑depth, and deep‑diving scenarios with the same proven wobble and loud rattles. Lurenet.com
Engineered with a patent pending blade located in the chin of the lure for maximum flash as well as a perfectly engineered shad style body built for extremely fast movement. Lurenet.com
What makes it stand out is constant, mechanical water displacement. On a slow, steady retrieve, its bream-shaped body creates an uninterrupted, swelling V-wake along with a heavy, focused hunting action and head driving side-to-side like a hound on a scent trail. Suspended from a premium ball-bearing swivel on the front belly, an acoustic blade spins freely, intentionally beating against the durable ABS plastic hull to generate a heavy, repetitive knocking sound. Working in tandem with the acoustics, a triangular deflection lip maximizes surface displacement while acting as a physical shield that deflects off shallow wood, docks, and rocks, allowing the lure to swim through dense cover without snagging. Daiwa.us
Designed specifically to excel when a compact presentation and natural movement are key, especially for pressured fish. Built around a ball-head jig with a heavy duty 4/0 VMC hook in a moderate length hook profile that provides power for solid hooksets while maintaining the jig’s finesse characteristics. Available in eight colors. Size: 3/8-ounce. $4.49. Dirtyjigstackle.com
Highly realistic baitfish imitator designed for finesse-driven hard bait presentations. Utliizes a segmented, articulated body system that produces an exceptionally smooth rolling action with a natural side-to-side “flutter” as it swims. This design allows the bait to maintain a stable tracking line while still delivering subtle body roll and flash—closely mimicking small, panicked forage fish. It is especially effective when fish are pressured or feeding on small bait in clear water conditions. $59.49. spro.com
Designed specifically for the “dead-slow roll” tactical technique relying on a painfully slow crawl that barely fractures the surface tension to coax wary fish into committing. On the cast, internal weights shift rearward to drive the bait through heavy crosswinds – upon splashdown, they slide forward and lock onto a magnetic seat to instantly stabilize the bait. To amplify strike appeal, a custom stainless steel rear propeller spins effortlessly on the crawl, generating a subtle acoustic hiss, micro-whirlpools, and a faint bubbling wake. The internal architecture also houses dual-purpose resonance chambers containing both brass and steel beads, mixing hard metals to generate a complex, multi-frequency sound signature that bass can lock onto. An integrated, short-angle polycarbonate bill ensures the bait resists diving, running strictly from the surface down to just a few inches deep. Evergreenbaits.com
Born from a long‑kept highland reservoir secret, the Heddon Spook Stick brings a proven fish‑catching design to anglers everywhere. Its slim, glass‑minnow profile and heavy tail weight launch it a mile and make it walk effortlessly. On the surface, it glides with a long, smooth stride that covers water fast and triggers strikes when other topwaters fail. Lurenet.com
What makes it stand out is the compact minnow profile and inverted paddle creating an erratic, high‑energy wake that triggers explosive strikes. At under 3 inches but weighing over 3/8 oz, it casts a mile—perfect for reaching distant schoolers or picking apart grass lines and timber. Just cast and crank. The Crawler instantly hits the surface and starts its chaotic dance with any retrieve. Lurenet.com
The new Jr. size features all the same great components as the larger model, including a molded hard‑plastic tail with a small hole for creating a bubble trail. Tough through‑wire construction, Grade‑A components, and some of the best color patterns on the market. Pack all these features into a compact 3‑inch frame and you get a topwater lure perfect for combing pond banks, working rocky creek pools, or downsizing on larger bodies of water when fishing pressure is high. Lurenet.com
Built in partnership with Tater Hog Custom Lures, the Hustlin’ Hog 5″ brings the proven action of the legendary “Hustling Herring” Mini Glide Bait into a refined, ready-to-fish design. At 5″ and 7/8 ounce, it delivers a unique swimming action that stands out within its compact profile, punching above its size to trigger aggressive strikes. It performs just as well on a steady retrieve as it does with quick reel snaps, giving anglers total control over presentation. $39.99.
Joining the legendary lure’s iconic hydromechanics is 130mm variant featuring three key elements. The Split-Center-of-Gravity Seesaw Balancer System (PAT.) moves laterally to generate powerful, torque-filled turn-in and tail-out action that creates deep water displacement. The Tandem Inertia Balancer System (PAT.) moves linearly to power ultra long-distance slides. The Water-Through Gill (PAT.) thoroughly grips and bites into the water, increasing stability while creating an enticing boil sound. Meanwhile, the internal weights create sonic waves and a hard “knocking” sound with precision impact, boldly appealing even to monsters lurking in deeper zones. Available summer 2026. $24.99. megabassusa.com
This competition-grade bladed jig is engineered specifically for Forward Facing Sonar applications. Updated with a swiveling hook hangar, short shank treble, and proven freshwater finishes, its compact, heavyweight profile reaches target depth fast, keeping pace with the quick-moving, small-bait scenarios FFS routinely exposes. Patent-pending Blade Hook System aggressively captures blade bites, eliminating the lost opportunities that plague conventional bladed rigs. Sizes: 1/4 oz/No. 16 hook; 3/8 oz/No. 12 hook. $13.99. megabassusa.com
Designed to maintain an ultra-shallow running depth of less than two feet, the SSR unlocks expansive shallow flats, emergent grass lines, and high-pressure zones with the ONETEN’s legendary appeal. Equipped with Megabass’ upgraded Medium Heavy (MH) OUTBARB hooks, the SSR delivers exceptional penetration, strength, and landing performance from any attack vector—even in short-strike situations common to shallow-water reaction fishing. Redesigned and reinforced Scoop Bill features a patent-pending scoop bill design that strategically focuses water pressure to power faster startups, sharper directional changes, and heightened response to angler input. Size: 4 1/3″ at 1/2 ounce. $24.99. megabassusa.com
Brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10-foot range of the full-sized ONETEN+1. With a sculpted bill set along the lure’s central axis, the +2 Jr. achieves the kind of dynamic, razor-sharp darting action that earns the VISION ONETEN series a place in every serious jerkbait angler’s arsenal. At target depth, the +2 Jr. displays remarkably wide and responsive darting action. Its contoured body throws off intense flash before coming to rest with a delicate shimmying appeal, provoking compulsive bites from deep cruisers. Features an aerodynamic form and dual-tungsten weight transfer system. Size: 3 7/8″ and 3/8 ounce. $23.99. megabassusa.com
Made in the USA by Brazalo Lures, the full-size Buzz Wagon is built on a Gamakatsu 3/0 Flip/Punch Hook and a slight, heavy wire bend down to increase hook up ratios. All blade colors, including pink and black, are anodized, so they are lighter and stay on top at slower speeds. Every aspect is done right from the cone in front of the blade to the sleeve on the wire that the blade can hit for a knocker sound. $11.99. missilebaits.store.com
The Ike’s Dice Jig solves the mystery around the urchin bait rigging, storage, and hook issues. Made with a strong 1/0 VMC jig hook, the Dice Jig gets it urchin shape from an extra full hand tied skirt by Greenfish Tackle in the USA. Easy weight options come from putting your choice of weight on the easy weight hanger wire form. When the Dice Jig falls, the rubber skirt material creates an irresistible shimmy but also stays full when the jig is ripped. The Dice Jig can be stored in a small compact bag but will retain its full round shape when taken out. $11.99. Available in July. missilebaits.store.com
Adds a new addition to the micro jig craze that began with the Ike’s Micro Jig. Built around a strong 1/0 VMC jig hook, the Micro HD Football Jig is strong enough to be thrown on bait casting gear but still finesse enough to be used on spinning gear. Finishing off the jig is a thicker, fine cut skirt that is bulky but still very compact. Available sizes: 1/4, 3/8 and 1/2 ounce. $6.19. Available in August. missilebaits.store.com
Finesse crankbait-style lure designed to bridge the gap between hard bait action and soft bait versatility. Features compact, baitfish-shaped body with tight wobbling action that excels at triggering reaction bites from pressured bass. $19.22. spro.com
Premium big spoon designed to target deep-water bass with aggressive flash and erratic action. Built to excel around baitfish holding in the 5–10 meter depth range, the Dairakka features a unique wobbling, back-sliding fall that changes direction unpredictably while producing intense flashing to attract fish from a distance. On the retrieve or with sharp jerks, it delivers an S-shaped swimming action mixed with irregular slides, triggering reaction strikes from even the most pressured trophy bass. At 120mm and 38g, the Dairakka is a powerful search bait for locating and catching big fish quickly. $14.99. spro.com
Built around a stable, choppy gliding action, the Stryda 180 tracks naturally throughout the retrieve while maintaining the controlled side-to-side movement anglers need to keep the bait in the strike zone longer. Designed to eliminate many of the frustrations associated with traditional glide baits, the Stryda 180 requires no aftermarket tuning, weighting or hardware upgrades before it hits the water. One of the bait’s most innovative features is Rapala’s exclusive Screw Diver System™, which allows anglers to quickly adjust sink rate using interchangeable tungsten belly weights. The included 3/16-ounce weight provides added versatility for targeting fish at varying depths without sacrificing action. $59.99. Rapala.com
Features a carefully tuned one-knocker sound chamber that produces the distinctive cadence anglers have trusted for decades to call fish from a distance and trigger aggressive surface strikes. Combined with an easy-to-work walk-the-dog action, the bait performs equally well around shallow cover, offshore schooling fish and expansive flats. Built with a durable high-impact plastic body and equipped with premium VMC® Black Nickel treble hooks, the JoyStick is designed to withstand repeated blowups from aggressive bass while delivering reliable hook penetration and holding power. The larger JoyStick 110 features three treble hooks, a tournament-preferred configuration that helps maximize hooking and landing percentages on fish that swipe at larger walking baits. $8.99–$9.99. Rapala.com
Designed to deliver the same long-casting performance, responsive suspending action and premium construction as the larger Mavrik® 110, the new downsized 97 size gives anglers a more compact profile for matching smaller forage and targeting pressured fish. Refined weight-transfer system promotes exceptional casting distance, while the bait’s responsive action produces aggressive darting movements and precise suspending presentations across a wide range of conditions. Built with VMC® RedLine Series™ treble hooks and highly detailed finishes designed to maximize attraction and hook-up performance. $19.99. Rapala.com
Excels when fish are feeding on smaller forage or when a more compact presentation is needed to generate additional bites. Both sizes feature Rapala’s swiveling front hook hanger system, helping reduce leverage during the fight and increasing landing percentages on fish that jump or surge at boatside. Premium VMC® Black Nickel 1X Strong Hybrid Treble Hooks provide exceptional penetration and holding power. $19.99. Rapala.com
At 3-1/2 inches and 3/4 ounce, the Snare 75 gives anglers a heavier option for targeting bass during prespawn and other cooler-water periods when fish often relate to deeper grass edges, hard-bottom transitions and staging areas. The added weight improves depth control and casting distance while preserving the Snare’s signature tight vibration and stable fall. Like the original, the Snare 75 features a belly-weighted design that creates added movement on the fall, generating strikes during retrieves, pauses and vertical presentations. The bait excels when ripped through vegetation, worked across hard-bottom structure or used to target schooling fish. $14.99. Rapala.com
Built for anglers who are willing to put in the work for a single giant bite, the Savage Scandal is a premium glide bait engineered to trigger trophy largemouth bass. Featuring a massive profile, lifelike photo print finish, and durable Twin Skin Construction, the Scandal delivers an ultra-realistic presentation that demands attention. Its signature wide glide action keeps the bait in the strike zone longer, maximizing opportunities to entice the biggest fish in the system. $79.99-$99.99. Savagegear.com
Features a unique free-swinging hook design allowing the lure to move more naturally through vegetation while reducing opportunities for fish to leverage against the bait during the fight. Built around a custom heavy-duty hook, premium silicone skirt, and high-performance blade system for maximum performance and strike appeal. 6thsensefishing.com
Designed with a unique bottom-contact head shape, the Bodega Jig navigates cover with ease, allowing anglers to confidently drag through areas where traditional jigs often hang up. Built around a custom O’Shaughnessy bend hook featuring our signature XSD6 slick coating, the Bodega Jig delivers exceptional hook penetration and fish-holding power. The unique head design helps this jig maintain bottom contact while deflecting through rock transitions, brush piles, shell beds, and other high-percentage areas where big bass live. 6thsensefishing.com
At the heart of the Profit Jig is a custom O’Shaughnessy bend hook featuring our XSD6 Slick-Coating for smooth penetration and dependable hook-ups. The horizontal line tie helps the jig track naturally, maintain the right posture, and work cleanly through cover while reducing hang-ups. Finished with hand-tied silicone skirt for added durability, consistent flare, and lifelike movement. Available in key sizes including 5/16 oz., 7/16 oz., and 9/16 oz., the Profit Jig is balanced for versatility and performance. 6thsensefishing.com
The fast sink version of the popular Sashimmy Swimmer lineup allows anglers to reach deeper strike zones quickly, making it effective around offshore structure, drop-offs, and suspended schools of bass. It excels on mid-strolling, jig head rigs, and straight retrieve presentations where a natural but slightly panicked baitfish behavior is key. The combination of quick sink rate and lifelike movement makes it a strong choice for pressured or deep-water fish keyed in on small forage. $18.89. spro.com
Designed to turn short strikes into solid hook-ups. Free-swinging twin-arm design collapses instantly on the bite, delivering a higher hookup ratio. Long shank 5/0 hook eliminates the need for a trailer hook, while the twin arms act as a built-in weedguard for fishing through grass and cover. Sleek, bullet-shaped head and banded silicone skirt provide smooth tracking and lifelike action. $10.99. Strikeking.com
Built around an Arkie-style head and horizontal line tie, the jig is designed to maintain a stable, upright posture while moving through rock, wood, docks and other hard-cover environments. A premium nylon fiber brush guard helps the jig come through cover cleanly, while a hand-tied custom-blend silicone skirt and compact profile create a natural presentation appealing to pressured fish. Incorporates VMC’s Quad-Keeper trailer retention system, helping soft-plastic trailers stay securely in place. $4.99. Rapala.com
Designed specifically for punching milfoil, hydrilla and other dense cover, the jig features a streamlined head profile that slips through vegetation and reaches fish beneath the canopy. Premium nylon fiber brush guard protects hook point while maintaining hook-up performance, and hand-tied custom-blend silicone skirt provides lifelike movement without adding unnecessary bulk. Incorporates VMC’s Quad-Keeper trailer retention system to securely hold soft-plastic trailers in place. $4.99. Rapala.com
This lipless vibrating crankbait now comes in four new colors. Those are Matte Ghost Sexy Shad, Matte Ghost Smelt, Matte Pearl Glitter Shad, and Matte Pro Blue. The bait’s distinctive rattle comes from weight and BBs that transmit sound farther while emitting a natural shad-in-distress sound with longer casting distances $8.99. Yozuri.com
Designed to deliver a natural, fish-catching presentation with a smooth S-shaped swimming action. Measuring 4 inches and weighing 1/4 ounce, this slow-sinking bait excels at imitating vulnerable baitfish throughout the water column. Available in 6 proven color patterns for matching bait pattern and water conditions. MSRP $19.99. Yozuri.com
Built on the popular Elite EVO platform, the Heavy Duty (HD) version is engineered to be at least 40% stronger than the original EVO, giving anglers the confidence to lean hard on their gear when big fish, heavy cover, braided line, and high‑stakes situations demand it. A solid teardrop‑shaped welded ring creates a bulletproof line‑tie connection, while a reinforced head‑to‑blade interface and a custom 5/0 super heavy‑duty nano‑coated hook add strength. Trailer keeper system upgraded with hybrid molded split‑grip keeper backed by double‑wire retainer, gripping soft‑plastic trailers more securely than the single‑wire design on the standard EVO. Sizes: 3/8 and 1/2 ounce. Available in 20 colors. MSRP:$12.99 zmanfising.com
Performance at a price that makes building a full lineup easy, the bait features streamlined head shape slips through cover cleanly, while a custom 5/0 heavy‑duty black nickel needlepoint hook provides the strength and penetration needed to land big fish without fear of bending out. A molded, multi‑ridged trailer keeper locks both ElaZtech® and standard soft plastics firmly in place, and the direct head‑to‑blade connection and stainless hex‑shaped ChatterBlade® ensures consistent, hard‑thumping vibration on every cast. A super‑strong quick‑clip line tie, premium banded silicone skirt, hand‑painted head colors, and lifelike 3D eyes. Sizes: 3/8 and 1/2 ounce. Available in 10 colors. $7.99. zmanfising.com
Designed to pair with 3‑ to 5‑inch soft‑plastic swimbaits like the MinnowZ™, DieZel MinnowZ™, ChatterSpike™, and ChatterShad™, it features a custom 4/0 heavy‑duty black nickel needlepoint hook and a super‑strong quick‑clip line tie built to withstand saltwater abuse and hard‑charging predators. Molded, multi‑ridged keeper locks trailers securely, while the direct head‑to‑blade connection and hex‑shaped ChatterBlade® generate the strike-appealing crisp, consistent thump. Hand‑painted head colors, lifelike 3D eyes, and blade options in silver, gold, and black nickel round out the features. Sizes: 1/4, 3/8 and 1/2 ounce. Available in six colors. $6.99. zmanfising.com
Blending familiarity of an inline spinner with unmistakable vibration and erratic action, thanks to its unique direct body-to-blade connection. The results are an intense, instantly recognizable thump that anglers—and fish—can feel far more than a standard spinner. Willow‑leaf blade keeps thumping at every retrieve speed and excels in current, while hand‑tied marabou tail breathes with lifelike movement. Sizes: 1/16‑, 1/8‑, and 1/4‑ounce. Available in eight proven color patterns. $4.99 (1/16 & 1/8 oz) and $5.49 (1/4 oz). zmanfishing.com
Pre‑rigged with a 2‑inch Baby BallerZ™ trailer molded from 10X Tough ElaZtech®, in a bite‑sized package. Direct head to blade connection drives intense vibration, sound, and erratic hunting movement, while a stainless ChatterBlade® in silver or gold electroplated finishes fires off eye‑catching flash and imparts fluid action to the Baby BallerZ’ tail. A custom black nickel needlepoint hook and stamped stainless keeper make rigging effortless and hold ElaZtech Micro Finesse baits securely, even after repeated strikes. Sizes: 1/16-, 1/8-, and 3/16-ounce. Available in and six colors. $3.99. zmanfising.com
Purpose-built for pairing Ned‑style finesse plastics with compact skirted jigs. Unique kettlebell‑shaped head resists snagging on rocky bottoms, while rounded upper surface allows buoyant ElaZtech® trailers to sway and rock subtly on the pause for an ultra‑natural presentation. Durable matte‑finish heads feature embossed weight markings for quick identification, and a light fiber weedguard provides the ideal balance between snag resistance and easy hooksets with finesse tackle. Hybrid molded split‑grip and wire keeper locks trailers firmly in place, while premium BKK® black nickel needlepoint hook delivers both easy penetrations. Sizes: 1/4‑, 3/8‑, and 1/2‑ounce sizes. Available in nine colors. MSRP: $5.99 zmanfising.com
Streamlined head shape carries signature EVO contours and tracks true at any retrieve speed, while intricate hand‑painted finishes and lifelike 3D eyes deliver high‑end appearance and ultra‑realistic look in the water. Hybrid split‑grip molded and wire keeper locks down ElaZtech® trailers like the GOAT™, DieZel MinnowZ™, and Octane MinnowZ™. Custom heavy‑duty 5/0 black nickel needlepoint hook provides power and strength needed for fighting bass out of heavy cover. Medium fiber weedguard balances protection and penetration, and wire‑tied silicone skirts enhance long‑term durability. Weight markings on the underside of the head allow for quick identification. Sizes: 1/4 and 3/8 ounce. Available in eight colors. MSRP:$5.99 zmanfising.com
New urchin-style bait utilizes Bait Cave Customs’ proprietary blend of plastisol for ultimate scent dispersant and overall quality. Benefits include unmatched action with the most subtle or even aggressive angler effort. Available in six colors. Made in the USA. $10.99. Baitcave.com
Designed in collaboration with professional angler Joey Bloom, this minnow-style bait features a unique tail design that creates lifelike action, along with a proprietary blend of plastic and scent infusion. Length: 4.5 inches. $7.99 for six pack Baitcave.com
Crafted in a more compact version of the original as a purpose-built Neko worm for pressured fish. Features two molded indentations that securely hold an O-ring and body that are proportions engineered to produce maximum movement with each rod twitch. Balanced profile responds naturally to both slow, methodical presentations and sharper rod movements that trigger reaction bites, allowing anglers to fish effectively around wood, grass, rock, or open water. Bigbitebaits.com
This 3.5-inch compact craw is designed for versatility across a wide range of applications. Streamlined profile makes it an excellent choice for pitching and flipping into cover, while still performing with a tantalizing kick when dragged on a Carolina rig. Available in six colors. Bigbitebaits.com
Engineered to excel when the bite calls for something different, the flat-sided profile allows the bait to glide and drift naturally on the fall, then dart aggressively side to side when hopped along the bottom, perfectly imitating fleeing prey. Available in eight colors. Bigbitebaits.com
Built around CrushCity™’s innovative Screw Diver System™, “The Governor” includes a 3/16-ounce lead weight that installs into the bait’s belly, allowing anglers to fine-tune presentations based on water depth, retrieve speed and fish positioning. Additional Screw Diver weights can be added to further expand the bait’s range. A subtle body roll and medium tail thump create a natural swimming action, while a magnetic hook hanger helps keep the hook tight to the body for a clean, realistic presentation. $19.99. Rapala.com
The new 3-1/4-inch Freeloader delivers the bait’s signature rocking action in a compact finesse profile ideal for smaller baitfish imitations, mid-strolling presentations and compact vibrating-jig trailers. At the opposite end of the lineup, the new 7-1/4-inch model was designed to imitate larger forage and help anglers target the biggest fish in the school. $8.99. Rapala.com
Constructed from durable Super TPE material, the Avatar Shad floats, withstands repeated strikes and produces a fluid swimming action through its segmented body design. Unlike many swimbaits optimized for a single presentation, the Avatar Shad was engineered to maintain its natural movement across multiple rigging styles.
A unique dorsal fin structure helps stabilize the bait on jig heads, while a molded bill activates the swimming action when rigged weedless on a weighted hook. The result is a highly versatile swimbait that can be fished effectively from shallow cover to open-water structure. $9.99. Rapala.com
Created to fill a gap within the CrushCity™ lineup, the Knuckle Bug was engineered to support larger hooks, move efficiently through heavy cover and deliver a more subtle action than wider-kicking creature bait designs. $7.99. Rapala.com
Available in 5-inch and 6-1/2-inch sizes, the bait generates lifelike movement with minimal rod input, making it ideal for high-pressure situations where subtle presentations consistently produce more bites. A thickened nose section accommodates nail weights for Neko rigging while also increasing durability for Texas-rig and drop-shot applications. Integrated slot for VMC® Crossover Rings® further expands rigging options while helping maximize bait life. $7.99. Rapala.com
Finesse soft bait designed to imitate small baitfish and fry with a highly natural, tight rolling action. Its slim, elongated body and thin tail section produce subtle vibrations that excel in clear water and pressured conditions where bass are keyed in on small forage. The Virola performs best on light jigheads, mid-strolling rigs, and hover presentations, maintaining a realistic swimming posture even at slow speeds. Its soft yet durable elastomer construction enhances lifelike movement while withstanding repeated strikes, making it a reliable finesse option for technical bass fishing situations. $16.49. spro.com
Soft-bodied swimbait designed to imitate small baitfish with a highly natural rolling action. Segmented body and finely tuned tail create subtle vibration and lifelike swimming movement even at slow retrieve speeds. Supple elastomer material enhances durability while maintaining realism in the water. Ideal for mid-strolling, steady retrieves, and finesse swimbait presentations for clear or heavily fished waters. Sizes: 3 and 4 inches. $16.49. spro.com
Designed specifically to maximize action of the Z-Man ChatterBait JackHammer Features specialized inverted triangle body that packs bulk and weight into the front section. This front-loaded distribution acts like a concentrated capsule to drive the rig through heavy crosswinds and facilitates effortless skipping deep under overhanging docks and cover. The concentrated mass also provides critical hydrodynamic lift, keeping the lure higher in the water column to burn over shallow grass or tick the tops of submerged wood. Evergreenbaits.com
Perfected for vertical presentations where micro-baits must track flawlessly, the 3-inch Vertical Contact (VC) lineup is meticulously sculpted to remain perfectly balanced, horizontal, and lifelike when held stationary. The chassis features a high-density, deep-groove ribbing system that generates distinct micro-vibrations, letting bass sense a much meatier forage. Evergreenbaits.com
This ultra-finesse soft bait packs immense visual disruption into a compact footprint. Features a multi-sided profile engineered to catch water from every angle. Strategic, integrated wings capture resistance to generate immediate micro-vibrations with the slightest rod movement, while stabilizing the bait’s lateral posture to prevent it from rolling over. When rigged on a dropshot, the high-durability PVC body sits perfectly horizontal and suspends flawlessly. Evergreenbaits.com
Although shorter in length, this compact frog retains a wide and tall body, with enough weight for longer casts and even more surface disturbance with every twitch of the rod tip. Built with a soft, collapsible body for better hooksets, it’s fitted with flashy mylar legs for added bass appeal and a durable black nickel hook that holds strong in thick cover. Baits.com
Outfitted with custom, heavy-duty black nickel hook that won’t flex or roll, even when hauling big bass through thick mats. Reinforced line tie adds strength and balance, making it easy to walk-the-dog or crawl it over vegetation with precision. Threaded with mylar infused legs for added enticement. Baits.com
Built with a super-soft, easy-collapse body for increased hook-up ratio and armed with a sticky-sharp black nickel hook, the Boom Box is ready to tangle with bass in any terrain. Its short, bulky frame casts accurately and lands softly — perfect whether aiming for tight targets or bomb casts. Baits.com
Highly realistic elastomer bait designed to imitate small baitfish, bluegill fry, and other forage species. Featuring Hideup’s signature ultra-fine elastomer strands surrounding a lifelike fish-shaped core, the Coike Fish produces subtle movement and natural pulsing action with the slightest rod movement or current. Its unique profile excels on jig heads, hover rigs, drop shots, and weightless presentations, making it an effective choice for targeting pressured bass in clear water conditions. $22.49. Spro.com
The Freedom Flyer 6.0 is a unique soft plastic design that creates rolling and darting action better than any other minnow soft plastic bait. The bigger Freedom Flyer features side up pitch elevators on the back half of the bait that cause it to roll very easily. The Freedom Flyer 6.0 is a larger profile to trigger bass when fished on a jig head but also works great on a Chatterbait or scrounger. The Freedom Flyer 6.0 will make any bass go wild from the easy action it creates. $6.99. missilebaits.store.com
The Eye-Candy lineup gets more colors to match diverse water conditions and specific forage profiles. Colors like Purple descent and Sight Flash were developed to increase visibility and trigger reaction strikes with bold contrast and enhanced flash, while natural patterns like Perch offer a realistic forage match for pressured fish, and with Glow rounding out the lineup for low-light and stained-water situations. $8.99. Northlandtackle.com
The newest additions to the Rebel family continue a tradition of serving up the “real deal” to wary gamefish. Engineered with a signature floating, scent-infused LIVEflex material, the Rebel Tadpole is designed to survive all-day abuse while maintaining the flexible realism needed to fool clear water and pressured fish. Lurenet.com
Engineered with a signature floating, scent-infused LIVEflex material, the Rebel Hellgrammite is designed to survive all-day abuse while maintaining the flexible realism needed to fool clear water and pressured fish. Lurenet.com
Designed with a unique keg-shaped body and purpose-built weight slot for unmatched control and versatility across a wide range of applications. Flat, tapered arms start wide and thin out toward the tips, creating increased water displacement on the fall while maintaining a soft, natural presence. This design produces subtle but constant movement, allowing the bait to stay active with little to no input. Paired with a balanced body shape to stay in longer in the target area, while producing lifelike action for tough bites and highly pressured fish Available in seven colors. $14.99. 6thsensefishint.com
Unique topwater frog that combines the weedless performance of a hollow-body frog with the attention-grabbing disturbance of a prop bait. Rear prop creates sputtering, churning action on steady retrieve,s making it ideal for fishing over matted vegetation, lily pads, and shallow cover where traditional prop baits can’t go. Built with a durable body and premium Gamakatsu hooks. Size: 65mm, Weight: 5/8 oz. $15.49. spro.com
Available in 18mm and 24mm sizes, it features tough TPE construction for long-lasting performance and an offset rigging hole that improves hook-up ratios. Includes a unique slider insert that fits directly into tackle storage for effortless
organization. Offered in 12 proven colors, including high-visibility hot tip options. $14.99. Strikeking.com
Features unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action. This extraordinary combination mimics natural movement in the water, enticing even the wariest of predators. Made with a heavily salted sinking formula, as well as a floating formula for ultimate strike appeal. $10.99. Strikeking.com
Built with a new high-density HD TPE formula, the Uni HD amplifies its underwater presence with more rigid tentacles that maintain a larger profile and stay truer to their original shape. The result is increased water displacement and a stronger underwater presence that helps bass locate the bait more easily. Yamamotobaits.com
The YUM Gadget Worm was engineered from the ground up as the ultimate Neko-rigging tool. Enlarged head securely holds nail and Neko weights, while 360-degree mid-body indentation provides built-in guide for perfect O-ring placement for better hookups and improved durability. Unique distorted, asymmetrical body creates natural look and unpredictable underwater movement. Bulbous tail with thin, lively appendage delivers subtle action even when barely moving for pressured fish and finesse presentations. Available in 5” and 6” lengths with pro-picked and four all-new colors. Lurenet.com
Built to take punishment, move water, and collapse cleanly for solid hooksets. Reinforced head stands up to repeated casts through heavy cover, while deep back voids displace water, and V-channel belly grooves fold the bait out of the way for better hookup ratios. Dual main claws produce smooth, lifelike swimming action. Secondary side appendages kick with rapid, high-frequency movement that brings the entire bait to life. Lurenet.com
Pairs versatile stickworm profile with sinking ElaZtech® that descends naturally through the water column and delivers extreme 10X Tough durability. Stays intact and maintains long term and consistent fall rate. Soft, resilient construction creates an exaggerated wobble on the fall that triggers bites from pressured bass, while its ultra-durable construction allows anglers to wacky rig without O‑rings or tools. Available in 12 colors. $6.99. zmanfising.com
Streamlined baitfish profile and flexible body generate erratic darting action on a twitching retrieve that mimics an injured baitfish, while a subtle wobble on the fall triggers strikes from wary predators. Features molded eye, gill plate, scale pattern, and broad vertical forked tail to enhance visual realism and match common forage. ElaZtech® stays intact cast after cast. Get long distances with high body mass, while dorsal and belly hook slots enable easy weedless rigging. Sizes: 4 and 5 inch. Available in 10 colors. $6.99. zmanfising.com
Built around Z‑Man’s exclusive SWAG™ tail, a hybrid wedge‑and‑paddle design that produces a strong, consistent tail wag at any retrieve speed. Constructed from 10X Tough ElaZtech® for longevity. Ribbed body increases water displacement and vibration, while defined eyes, sculpted gill plate, scale pattern, and raised dorsal fin enhance realism. Dorsal and belly hook slots support easy weedless rigging and clean hooksets. Sizes: 2.8-, 3.3- and 3.8-inch. Available in 12 colors. $7.99. zmanfising.com
Built around premium Cast Iron Carbon construction, with spinning and casting models featuring lightweight carbon construction, smooth drag systems and performance-driven features. Spinning reel features Cast Iron Carbon frame, rotor and handle, hardened aluminum main shaft, ceramic line roller and one-piece bail arm. Comp Drag+ system utilizes high-performance fiber drag washers and treated aluminum washers to create smooth, consistent drag pressure. Baitcaster features Cast Iron Carbon frame and side plates, 15-pound carbon drag system, ceramic line guide and compact low-profile profile. A 90mm aluminum handle enhances cranking power, while the MCS magnetic braking system provides simple and reliable casting control. $99.99 (Spinning) and $99.99 (Casting). Rapala.com
Built around advanced frame materials and purpose-driven component selections in exceptional value package. Spinning reel features lightweight Cast Iron Carbon frame, rotor and handle, while baitcaster utilizes HTS frame and side plate construction paired with user-friendly MCS Magnetic Control braking system. $79.99 (Spinning) and $69.99 (Casting). Rapala.com
The core of this commemorative reel revolves around DAIWA’s advanced Monocoque (MQ) framework sculpted from ultra-high-strength ZAION V® carbon composite material whose components prevent twisting under maximum load, keeping gears in permanent alignment when winching giant bass out of heavy cover. Lightweight ZAION V AIRDRIVE ROTOR® drops rotational inertia for instant responsiveness, while the seamless, tubular steel AIRDRIVE BAIL® optimizes line transition to eradicate tangles. Paired with a weight-reduced AIRDRIVE SPOOL®, this system offers unmatched sensitivity through the retrieve, perfect for skipping jigs into dock pockets or skating finesse baits. To protect light line during massive hooksets, DAIWA integrated the advanced ATD™ Type-L ball-bearing drag system. $299.99. Daiwa.us
The core of this commemorative machine revolves around the 32mm A7075 SV BOOST® Spool and the legendary SV (Super Versatile) Concept. The SV Concept automatically manages line flow based on lure weight, allowing anglers to transition from heavy search baits to ultra-light plastics without tedious brake adjustments. Backed by MAGFORCE-Z™ BOOST, the intelligent braking system applies exact magnetic resistance at peak velocity and automatically downshifts mid-flight to let the spool run wide open for maximum distance. HYPERDRIVE® ARMED HOUSING keeps gears in perfect, permanent alignment. Inside, the HYPERDRIVE DIGIGEAR® system eliminates gear feel under heavy torque. $349.99. Daiwa.us
Introducing two exceptionally specialized hybrid tools built for absolute control: the 2500 FC (Finesse Custom) and the 3000 XH (Power Finesse). The 2500 FC is engineered for extreme finesse tactics. The 2500 FC nests a full 2500-size AIRDRIVE SPOOL® onto a hyper-compact 1000-size MQ body. Spooled with 6- to 15-pound technical braids, this combination unlocks maximum casting distance for hair jigs, hover-strolling, and forward-facing sonar tactics while maintaining a lightweight footprint that perfectly balances 7-foot to 7-foot-6-inch light-action rods. The 3000 XH is designed for skipping baits under docks or pitching into heavy cover pairing a compact 3000-size spool and rotor with a massive 4000-size MQ body. This hybrid provides precise 3000-size line management with the oversized gearing, immense torque, and rigid frame of a 4000-size powerhouse built for heavy-cover extraction. $259.99. Daiwa.us
The soul of this heavy-duty machine is the 36mm G1 Duralumin MAGFORCE-Z™ BOOST Spool, anchoring DAIWA’s ultra-advanced Long Cast (LC) Concept. The intelligent, reactive braking system applies maximum magnetic resistance at peak velocity to eliminate overruns and downshifts mid-flight, allowing expensive lures to glide effortlessly on a flat trajectory for maximum distance. HYPERDRIVE® ARMED HOUSING features a true full aluminum construction—frame, handle sideplate, and palm sideplate—creating a zero-flex fortress that locks the gear train into perfect alignment. Inside, the ultra-premium HYPERDRIVE DIGIGEAR® optimizes power transfer and eliminates gear vibration under heavy torque. $499.99. Daiwa.us
With a blazing 7.0:1 gear ratio, whisper-light C40 Carbon Rotor, and bulletproof magnesium frame, the reel delivers fatigue-free fishing all day. Featuring EvenLay slow oscillation to improve line lay for greater castability with fewer wind knots, and a smooth hybrid carbon drag. Experience uncompromising performance. $229.99.
www.lews.com
Rhino combos pair an ultra-durable rod and an exceptionally engineered reel that’s ready for battle. Asyx Drive™ gears increase tooth contact for maximum torque. Five ball bearings, instant anti-reverse, oversized bail wire deliver smooth power. HydroShield™ seals protect gears, drag, and handle from water and debris. TriAx Core™ blank provides 360° strength and balanced power with a solid tip. ArmorOne™ PVD one-piece guides resist failure. RhinoGrip™ EVA handle with custom seat for control.
Built on Japanese 36-ton graphite blanks, the ENZO Series delivers lightweight sensitivity and durability while incorporating premium components throughout the lineup. Designed to cover the full spectrum of modern bass fishing techniques, from finesse presentations and forward-facing sonar applications to jerkbaits, crankbaits and power fishing tactics. $149.99. Rapala.com
Built with a lightweight yet powerful blank, it delivers a refined balance of sensitivity and strength, allowing anglers to detect subtle bites while maintaining solid hook-setting power. Designed for technical anglers targeting pressured fish, the Dehighro rod combines sensitivity, casting accuracy, and controlled power for modern finesse bass fishing scenarios. $599.99.
Built on high-modulus carbon blanks, MACCA rods are known for their crisp action and excellent lure control across a wide range of techniques. The series is especially valued for its “all-around performance,” making it a go-to choice for anglers who want one rod lineup that can handle both finesse presentations and power fishing with confidence. $559.99. Spro.com
SUPER FINESSE is designed for technical long-distance finesse fishing. It excels at subtle shaking of finesse rigs and pinpoint insect-style lure presentations while maintaining distance from wary fish. WHIPSNAKE is designed to handle the full range of light-rig applications, including jig head rigs, drop shots, and Neko rigs. Its finely tuned tip section delivers exceptional precision and control across all finesse presentations, while the high-tension midsection ensures decisive hooksets and one-sided fights. Other technique-specific models for mid-strolling, shaky head, deep-water spinning, jerkbaits. Available August 2026. megabassusa.com
Built on lightweight HSX24™ carbon composite blanks, Rely provides the strength and sensitivity needed for a wide range of saltwater applications. HD304 one-piece stainless steel guides eliminate common insert failures, while a proprietary double-locking reel seat keeps your reel secure. Quantumfishing.com
The TriAx Core™ blank uses tri-axial construction for 360-degree durability, balanced power transmission, and reduced weight. A solid tip adds extra toughness, while PVD-plated ArmorOne™ one-piece guides have no inserts to crack or fail. Finished with a RhinoGrip™ EVA handle with Rhino hide pattern and a custom reel seat, it delivers a secure grip and all-day comfort on the water.
Premium swimbait-focused rod designed for anglers targeting big fish with large, heavy lures. Built in partnership with KGB Swimbaits and F5 Rods. Constructed on a powerful yet responsive blank, the rod delivers strong backbone for driving hooks home at distance while maintaining enough sensitivity to track lure action and detect subtle strikes. Optimized for large swimbaits like glide baits, wake baits, and multi-joint hard baits that require steady pressure and controlled cadence. $244.49. Spro.com
The first-of-its-kind, double-coated 100 percent fluorocarbon line is smooth, manageable, and subtle enough to run as a straight-through mainline, yet possesses the raw muscle, shock absorbency, and abrasion resistance required of a premier leader material. XBRAID OLLTOLOS FC manipulate the material at the molecular level. For jerkbaits that prevents line deadening the action, while hard baits snap sharper and glider wider with less effort. Deep divers track deeper and stay longer in the strike zone, while ultra-sensitivity detects the slightest line tick in soft plastics. $29.99-$32.99. Daiwa.us
Japan’s legendary nine-strand line technology to alter the high-end braid category, and it’s now available low-visibility Marsh Green. XBRAID transitions the industry’s most advanced 9-carrier configuration from a specialized deep-water and big-game tool into a premier crossover braid. Bass anglers can punch heavy mats and skip docks with confidence. Inshore specialists can grind redfish out of shallow grass flats. Northwoods musky hunters get the absolute line integrity they demand. $5.99-$349.99. Daiwa.us
Non-fading braided fibers hold their color cast after cast, season after season. The tactical camo weave helps break up your presence underwater, keeping you one step ahead of pressured fish. Choose Low-Vis Green for concealment or Hi-Vis Orange to track every move with control. $12.99. Daiwa.us
Rhino Hide Camo Monofilament fishing line takes a beating and keeps fishing. Rough banks, heavy cover, and jagged rocks. Rhino handles it. This line delivers brutal strength and absolute abrasion resistance. The low-memory design lays flat and casts smooth. No tangles. No wasted time. Just reliable performance. The green camo pattern vanishes underwater. Fish never see it coming. You get the ultimate stealth advantage to outsmart any catch. Available from 6lb to 30lb. $7.99.
Featuring a tight eight strand construction and ultra smooth surface that reduces guide friction for longer, more effortless casts while maintaining excellent manageability on baitcasting reels. The improved body and flexibility allow the line to handle repeated casting without stiffness, making it ideal for techniques that require constant casting throughout the day. The dark green color provides a natural, low visibility presentation in a wide range of water conditions. $16.99 for 100 yards. Sunlineamerica.com
Siglon FC Leader offers enhanced abrasion resistance and a smoother surface for improved knot tying and knot strength. Its low water absorption characteristics help maintain strength underwater, while excellent shock resistance and linear strength provide the confidence needed when fighting hard-charging fish around cover and structure. $4.99. Sunlineamerica.com
Now available from the renowned JDM (Japanese Domestic Market) lineup. Engineered for maximum performance, Pro Carbon EX offers enhanced shock resistance, superior durability, and exceptional abrasion resistance to handle the toughest fishing conditions. Its low visibility and sensitivity make it an excellent choice for finesse presentations, including drop shots, shaky heads, and other light-line techniques, while also excelling for anglers using Forward-Facing Sonar (FFS) with reliable leaders. $15.99 for 30-yard spool starting at 8-pound test. Yozuri.com
Features angled metal blade, allowing it to swim either on the surface as a topwater or subsurface as a scrounger head, depending on retrieve speed. Comes 2 per pack and boasting a premium BKK black nickel hook. Sizes: 1/8, 3/16, 5/16 ounce. Colors: Unpainted, Pearl. $5.99. Baits.com
Designed to maximize forward-facing sonar tactics with the symbiotic jig head and minnow combination. Features unique weight-forward design that quickly delivers baits into strike zones while maintaining exceptional control. Perpendicular line tie creates additional resistance and torque allowing soft plastics to track naturally with a level or slightly nose-down posture. Built around a 4/0 VMC hook. Colors: Gizzard Shad, Blue Shad, Tennessee Shad, and Naked Shad. Sizes: 1/8 to 3/8 ounce. $8.49. Dirtyjigstackle.com
Constructed with high-density tungsten head in a compact profile delivering excellent bottom contact while transmitting subtle structure changes with ease. Equipped with sharp, strong hook and wire keeper to securely hold soft plastics in place. Excels for finesse techniques such as mid-strolling, hover-strolling, and jighead swimbait presentations. Streamlined design promotes natural swimming action, helping anglers entice bites from pressured bass. $9.99.
Featuring Nano Alpha Technology for 2x better hook penetration and 4x better corrosion resistance. Incorporates outward angled point to improve hookup ratios. A large barb enhances holding power, during aggressive fights. Nano Alpha coating further reduces friction for faster, more efficient penetration. Sizes: 6, 5, 4, 3, 2, 1, 1/0. $12.59–$16.39. Gamakatsu.com
Purpose-built for Coike-style baits and forward-facing sonar presentations, delivering the perfect blend of finesse and hook-up performance. Featuring a wide gap design, Tournament Grade Wire (TGW) construction, and Nano Alpha coating for exceptional strength, sharpness, and durability. Innovative Weight Clip system allows quick weight adjustments without retying, making it easy to fine-tune fall rates and presentations on the water. Sizes: 1 through 5/0. $4.79. Gamakatsu.com
Combines the proven performance of the Standard Model with a premium titanium weedguard for fishing around grass, wood, and heavy cover. Built with Tournament Grade Wire (TGW), Nano Alpha coating, and the innovative Weight Clip system, it delivers exceptional strength, sharpness, and versatility. Designed to reduce snags while maintaining excellent hook-up ratios, it allows anglers to confidently present Coike-style baits where big fish live. Sizes: 1 through 5/0. $5.59. Gamakatsu.com
Designed for organization and efficiency with clear lid for quick visibility, and one hand latch system for easy access on the water. Multiple adjustable dividers allow customizing interior layout to fit hooks, weights, terminal tackle, and tuning accessories. $19.49. Gamakatsu.com
Incorporates dividers that lock in place with foam backing to hold lures securely during transport. Center divider keeps both sides separated to prevent tangling. Designed for versatility and protection, this case offers efficient storage for a wide range of lure styles. $20.19. Gamakatsu.com
Features Joint Loc system that securely connects two boxes into one cohesive unit for streamlined storage. Micro rib adjustable divider system keeps terminal tackle separated and secure, making it perfect for day use, backpacking anglers, or fishermen on the go. $7.59. Gamakatsu.com
Rounded edges and weight-forward designed for effortless bait lift. Each skirt is wire-tied with fine-cut material and hand-trimmed to exact specs. Built with super-sharp Gamakatsu 604 hook, a durable powder-coated finish, and a dual cone-wire bait keeper. Lurenet.com
Built to supercharge the unrivaled head-shaking, tail-thumping action of the MAGDRAFT FREESTYLE. Its streamlined form and sculpted, low center of gravity enable exceptional swimming performance and snag resistance. The heavier weight models enable bold deployment to deeper targets, bringing the MAGDRAFT’s proven performance to new depths. Available in various weights and hook sizes. Available July 2026. megabassusa.com
Finesse jighead designed specifically for skipping presentations and precise lure control around heavy cover. Built with compact, streamlined head shape for easily skipping under docks, overhangs, and tight structure while maintaining a natural fall and stable posture. Features sharp, strong hook for solid hook penetration and secure bait keeper for holding soft plastics firmly in place. Design allows soft baits to swim naturally on the retrieve or glide subtly on the fall, making it ideal for pressured bass holding in shaded or hard-to-reach areas. $6.99. spro.com
Built with custom-fit foam insert for securely holds baits in place, preventing deformation, tangling, or damage. Rigid outer case protects contents from impact and moisture, while interior layout keeps multiple Coike baits neatly organized and ready for quick access on the water. Compact, angler-friendly design makes it easy to store in a tackle bag or boat compartment without taking up unnecessary space. $8.99. spro.com
Geometric head is designed to produce brighter, sharper returns on forward-facing sonar (FFS). Unique keeper design ensures secure, reliable rigging cast after cast. Available in 1/8, 1/4, and 3/8oz sizes with your choice of 2/0 or 4/0 hook to match your choice of soft plastic minnow. $9.99. Strikeking.com
A realistic baitfish head, premium blade and dual conical keeper system allow anglers to securely rig both traditional PVC and modern TPE plastics while maintaining proper alignment and action. Whether swimming through open water, targeting suspended fish or fishing over offshore structure, the Precision Underspin Jig creates an effective combination of realism and attraction. $7.99. Rapala.com
Expands the versatility of the popular Minnow Shaker Jig by adding a 5/0 hook size to rig with larger minnow baits. $8.49. Rapala.com
Expands the versatility of the popular Minnow Shaker Jig by allowing anglers to confidently fish jig-and-minnow presentations around cover. Designed for brush piles, standing timber, grass and other snag-prone environments, the jig features a custom woven-wire weed guard that helps deflect cover while maintaining hook-up performance. $8.99. Rapala.com
Hybrid split‑grip molded and wire keeper anchors both 10X Tough ElaZtech® baits and standard soft plastics securely, preventing baits from sliding down even after repeated strikes. Built on a premium BKK® black nickel needlepoint hook. Offered in 16 different size options with weights from 1/8 to 1/2 ounce and hook sizes from No. 1 through 4/0. $4.99–$6.99. zmanfising.com
A specialized alloy that delivers increased hardness and sensitivity over standard lead while maintaining a more accessible price point. Streamlined profile excels in many scenarios from light Texas rigs to flipping around cover, and a polished, insert‑free line channel protects against fraying cast after cast and fish after fish. Each weight features embossed markings for quick identification and a stealthy, high‑end look thanks to durable matte finishes in Green Pumpkin and Black. Weights: from 1/8 to 1/2 ounce. MSRP: $4.99 – $5.99 zmanfising.com
Blends best attributes of offset and straight‑shank designs into a unique hybrid profile that excels when weedless rigging both ElaZtech® and standard soft plastics. Optimized hook‑point angle delivers fast, efficient penetration, while conical molded keeper locks the bait’s nose firmly in place through repeated skips, pitches, and hooksets. Built for light flipping, Texas rigs, Carolina rigs, and other weedless presentations, the hook’s medium‑wire construction offers easy penetration while still providing the strength needed to handle fish around cover. Finished with a durable black nickel coating. Sizes: 3/0, 4/0, 5/0. $6.99. zmanfising.com
Built to protect one the transom and outboard during trailering. Engineered for maximum strength and stability, this heavy-duty support system eliminates engine bounce, vibration, and stress while you’re on the road. $129.99.
Provides a simple, effective solution for securing the hydraulic steering system during transport. Designed to prevent unwanted movement and protect steering components, the precision-fit clips lock steering rod in place, eliminating strain and wear while trailering. $49.99.
Get the most precise aim on the market with 5-degree increment adjustments, allowing perfect zero-degree alignment for unmatched sonar accuracy. Heavy-duty, all-aluminum construction delivers rock-solid performance. $199.99.
Built-in LakeMaster and CoastMaster charts help locate fishing spots faster, while compatibility with premium technologies like MEGA Live 2 provides unmatched underwater detail. Through the One-Boat Network, XPLORE seamlessly connects with Minn Kota products for advanced boat control and navigation. Recent software updates make XPLORE even better, adding wireless file transfers, faster Wi-Fi updates, screenshot capture, and on-unit video recording, making it easier than ever to capture and share time on the water. $1499.99. Humminbird.johnsonoutdoors.com
ActiveTarget® 2 XL is the world’s clearest and most complete live sonar. Surface-to-surface 180° live views leave nothing unseen, while best-in-class resolution shows fish, structure, and your lure in unrivalled detail. Even easier to use, with the ability to switch instantly between Forward and Down views on the display. Double-up with two XL systems for an industry-first Scout Live 360° view all around your boat. (Dual sonar and transducers required,) HDS PRO only. $1,799. Lowrance.com
Features food-grade antimicrobial liner to help maintain freshness. Reliable insulation that keeps ice for up to three days, dual webbing handles, side straps for easy transport, a built-in aluminum bottle opener, and a rear drain for quick cleanup. $99.99.
Built for saltwater conditions, this trolling motor features a durable 36″ composite shaft, weedless prop, and advanced corrosion protection. Anglers can control the motor from the Micro Remote, a connected Humminbird® fish finder, or the One-Boat Network App for effortless navigation. The advanced GPS trolling system includes Spot-Lock, Autopilot, Drift Mode, and Follow Mode, allowing kayakers to instantly hold position. Seamless integration with Humminbird electronics ensures total system control. $1899.99. Minnkota.johnsonoutdoors.com
2026 Bassmaster Classic champion Dylan Nutt’s battery setup packages the best of all worlds. You get the unmatched reliability, consistent power and all-day lasting performance known with Pro-Guide. Package includes PGM31AGM Cranking Battery, PGL36VM60 x 2 36V lithium trolling motor batteries, 16VM160 lithium power system and PGC-21236 onboard charger. $4,164.99. proguidebatteries.com
Precision machined high grade aluminum, molded ergonomic handle for a secure and comfortable grip. Center cutouts for cull clip storage. $19.99. Rapala.com
Multi-colored EVA floats with laser-etched numbers, non-penetrating, fish friendly clips and built from heavy-duty, non-corrosive composite materials that won’t rust or deteriorate. Includes 6 tags. $39.99. Rapala.com
High quality precision-machined aluminum frame ensures durability and lightweight, sturdy construction. Featuring stainless steel jaws for long lasting performance and resistance to wear, corrosion and rust. Internal spring mechanism allows for one-handed operation, the lock-jaw makes storage easy and safe and the carabiner clip makes for quick and easy attachment to a blet or gear. $49.99. Rapala.com
Features hard molded bottom that adds structure and long-lasting strength when carrying a full limit. Delivers classic outdoor look, while zippered top closure helps keep fish contained during transport and weigh-ins. $69.99. Strikeking.com
Built from tough 600‑denier water‑resistant material, it features a zippered lid and convenient top handle that make it simple to grab and go. Inside, adjustable dividers allow customizing the layout so different bait types stay separated and packs remain securely in place. Rugged rubberized bottom protects tackle from wet surfaces, while interior clear pocket and exterior mesh pocket provide quick access to tools, leader spools, and other essentials. Available in Small (up to 20 packs, $39.99), Medium (up to 35 packs, $59.99), and Large (up to 50 packs, $79.99). zmanfising.com
Built for wading, quick boat runs, and on‑foot fishing adventures, the Sling PackZ™ combines rugged 600‑denier water‑resistant construction with a compact, efficient layout that keeps gear close without getting in the way. A padded back panel and adjustable shoulder strap deliver all‑day comfort, while an integrated plier sheath and dedicated water‑bottle holder keep essential tools within easy reach. The main compartment is sized to fit a 3600‑series tackle tray, and the front pockets accommodate ElaZtech® bait packs or 3500‑series trays. $59.99. zmanfising.com
Offers a simple, efficient way to keep ElaZtech® soft baits organized and ready to fish. Designed to work seamlessly with the pre‑punched holes on standard ElaZtech® packs, this binder‑style system uses corrosion‑resistant nickel‑plated rings and a secure zippered closure to keep everything contained. The exterior is built from durable 600‑denier water‑resistant material that stands up to spray, slime, and heavy use. Capacity for 10 to 20 packs depending on bait style. $19.99. zmanfising.com
Constructed with durable 2-layer nylon shell and 30K waterproof membrane, this insulated system is built to handle heavy rain, snow, and wind. PrimaLoft® Black insulation provides warmth, while YKK® Aquaguard® waterproof zippers, double cuffs, and an adjustable hood help seal out the elements. Articulated fit allows unrestricted movement on the water, with high-vis reflective trim for improved visibility in low-light conditions. Fetures chest, thigh, and leg pockets, a reinforced 300D pliers’ pocket, adjustable shoulder system, stretch back panel, and kill switch D-ring attachment. $798. Aftcofishing.com
Combines Coolcore® and Air-O Mesh fabrics for cooling performance, moisture management, and quick-drying comfort in hot conditions. UPF 40 sun protection and 3M stain release help shield against UV rays and messes, while low-profile mask with an adjustable cinching system blocks wind and spray. Thumbholes keep sleeves in place. $119. Aftcofishing.com
Made for cool days and changing conditions in a wind-resistant performance fleece. Features DWR, 4-way stretch, and a soft interior liner for all-day comfort. Adjustable hood and hem provide secure fit, while multiple pockets keep essentials close. $99. Aftcofishing.com
Constructed from durable 3-layer ripstop polyester with a 20K waterproof/5K breathable membrane and DWR finish, this rain system delivers waterproof protection with unrestricted mobility. Articulated jacket features DragFree hood adjustment, double cuffs, and YKK® Aquaguard® zippers, and reflective trim for improved visibility in low-light conditions. Bib includes knee-high side zippers, reinforced 300D pliers pocket, adjustable shoulder straps, and stretch back panel. $498. Aftcofishing.com
Combine lightweight comfort and breathable performance for warm days on or by the water. Made from woven mesh fabric with UPF 30 sun protection, moisture-wicking technology, and quick-dry performance. Drawcord waist and elastic cuffs provide comfortable fit, while front and back pockets keep essentials close. $79. Aftcofishing.com
Delivers wind-resistant performance with DWR water repellency, 4-way stretch, and a hooded quarter-zip design for all-day comfort. Shock-cord adjustable hem provides secure fit, while front zippered pouch pocket keeps essentials close on and off the water. $99. Aftcofishing.com
New extra-large with medium wrap frame features removable/folding side shields and built-in Sun Ledge to keep out sunlight to maximize the features of the larger lenses. Narrow temples, flex hinges, Ergo vented rubber nose pads and temple tips provide a secure fit. Available in three frame colors and seven lens colors. $269. Bajiosunglasses.com
Purpose-built for anglers seeking maximum clarity, comfort, and on-the-water performance. Available in the Biwa and Genkai frame styles, each pair features premium polarized TALEX lenses handcrafted in Japan to reduce glare, enhance contrast, and improve underwater visibility. Lightweight nylon frames, adjustable fit components, and UV400 protection provide all-day comfort and eye protection, while advanced lens coatings help repel water, resist scratches, and reduce eye fatigue. $349.99. Gamakatsu.com
An oversized version of the popular Riptide, the new Riptide XL with 6-base lens curvature is approximately 20% larger in size for extra-large coverage on and off the water. Additional features include Evolve™ bio-based frame material, flex hinges, modular megol nosepads and temple tips that gently adhere to the skin for no-slip grip when reacting to perspiration and moisture, and RX compatibility. Offered in four ChromaPop Polarized Glass lens tint options ($277), and six ChromaPop polarized polycarbonate lens tint options ($217). Smithoptics.com
The 100 percent waterproof boots are made with premium rubber body vulcanized around a neoprene footing. Heels and toes are heavily reinforced to withstand the abuse of hard fishing, while molded kicker tab on the heel allows for effortless, hands-free removal, and dual web loops make putting on quick and easy. Slip-resistant sole features custom-engineered pattern with specialized checkering and exit channels designed to shed water. Inside, comfort mimics a high-end running shoe. Two-ply, 3mm neoprene and 2mm air mesh lining channels stagnant air to maximize dryness. Treated with mildew-proof, antibacterial, and moisture-wicking finish to eliminate odor. Sizes: 6-12. Colors: Shade, Vintage Camo. $99.99. whitewaterfish.com
The foundation is an ultra-lightweight, 149g fabric blending 70% bamboo with 30% polyester for incredible fit, stretch, and structural elasticity of a synthetic shirt while retaining undeniable, next-to-skin softness of high-end natural fibers. Assembled with low-bulk flatlock seams to eliminate chafing. Microscopic structure of the bamboo fiber is highly breathable and four times more absorbent than cotton, rapidly pulling sweat away from the skin to facilitate evaporative cooling. Naturally thermo-regulating to stay cool in hot sun and keep warm during early morning. Built-in hood features UPF 15 sun protection. Lycra® binding lines the cuffs and hood opening to ensure a secure fit at high speeds, while integrated internal thumbholes keep sleeves locked in place. Sizes: S-3XL. $79.99. whitewaterfish.com
You get a highly technical mid-layer engineered to balance thermal regulation and athletic mobility. Advanced, bio-based fill delivers exceptional warmth-to-weight ratio, trapping heat efficiently even in damp, high-humidity environments without adding stiff bulk. Precision baffled, quilted construction locks insulation securely in place to eliminate cold spots. Shell is treated with durable water repellent (DWR) finish. Arms, collar, and hood leverage a smooth-faced blend of 59% polyester, 36% nylon, and 5% spandex. Highly wind-resistant fabric features a brushed fleece interior for uncompromised stretch. Smooth face eliminates surface friction, allowing the jacket to slide effortlessly under foul-weather outer shells without the sleeves bunching or binding at the elbows and shoulders. Contoured, stringless hood cuts wind without obscuring peripheral vision, while Lycra® binding seals collar and cuffs against drafts. Colors: Stone Grey, Black. $179.99. whitewaterfish.com
The heart of the vest is a high-output 7.4V platform that now integrates two additional heating elements into the lower back. This expanded configuration blankets the lower lumbar and upper torso in deep-penetrating warmth via an internal DC power cable. Instantly adapt to shifting conditions using a simple, one-touch button that cycles through three color-coded heat settings: Low (~100°F), Mid (~113°F), and High (~131°F). Even with the power turned off, the vest delivers passive thermal protection. The durable nylon outer shell is packed with 80g of Sorona® Aura insulation, a bio-based polymer that traps radiant body heat without adding bulk. Shell features a DWR treatment to shed heavy spray and mist while resisting stains. Crucially for bass fishermen, a sculpted armhole design completely removes excess fabric around the shoulders. This ensures an uninhibited, maximum range of motion for repetitive casting, flipping, and hard hooksets. Sizes: M-3XL. Color: Black. $229.99. $39.99 for 10,000mAh 7.4V DC Power Bank. whitewaterfish.com
The foundation of the shirt is an exceptional 50D twill fabric crafted from a premium polyester and spandex blend. This lightweight material delivers true four-way stretch that eliminates binding across the back and shoulders during casting motions. Actively combats sun-generated heat with an advanced moisture-wicking, quick-dry treatment that pulls sweat away from the skin for rapid evaporation. UPF 50 rating for maximum sun protection. Bottom hem features integrated microfiber cloth to quickly clean sunglasses. wo streamlined, snap-closure chest pockets provide secure storage without adding bulk. Sizes: S-3XL. Colors: Muted Duck Camo Vintage. $64.99. whitewaterfish.com
