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WHAT IS IT? YUM Scottsboro Swimbait WHAT SETS IT APART? Scottsboro Tackle Company partnered with YUM to create an injection-molded swimbait featuring the highly-sought action of its legendary hand-poured baits....
WHAT IS IT? Huk Pursuit Jacket WHAT SETS IT APART? Often it happens — a casual day on the water sees its weather worsen with conditions bringing just enough chill...
WHAT IS IT? BOOYAH Covert Night Time WHAT SETS IT APART? In 2019, Booyah introduced a tremendously diverse family of spinnerbaits designed by Bassmaster Elite Series champion Jason Christie. Offering...
WHAT IS IT? Frogg Toggs FTX Armor Jacket and Bibbs WHAT SETS IT APART? When designing the Armor jacket and bibbs, Frogg Toggs gathered input from some of the brand’s...
WHAT IS IT? ALX ENOX Series Rod WHAT SETS IT APART? Made right here in the U.S.A., the ALX ENOX Series is built from 1100T Carbon Fiber blanks that features...
WHAT IS IT? Carhartt Super Dux Active Jac WHAT SETS IT APART? Although Carhartt’s Super Dux name stretches all the way back to the 1930s, the Carhartt Super Dux Active...
WHAT IS IT? Denali Rods Lithium Pro Series WHAT SETS IT APART? Denali took a fresh approach to upgrading its Lithium lineup with the Lithium Pro Series. Insight from top-tier...
WHAT IS IT? 13 Fishing Origin 1 Reel WHAT SETS IT APART? Terms like “sleek and low fastback body” might sound like a discussion of sports cars, but 13 Fishing...
WHAT IS IT? AFTCO Urban Angler Backpack WHAT SETS IT APART? AFTCO designed a downsized angling backpack that has just enough storage for a day trip, with less bulk to...
WHAT IS IT? Costa Santiago WHAT SETS IT APART? Costa Del Mar released its next generation of the popular Untangled collection in July at ICAST, winning the eyewear category of...
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