10 baits heating up the summer bite in 2026
From fuzzy finesse baits to old-school summer staples, here are 10 lures helping anglers stay on a hot streak during the toughest days of summer fishing.
BassmastHER
Welcome, ladies! You are now a part of a passionate community of female anglers. Although gender does not dictate how successful you can be on the water, we know it helps to have a like-minded support system for education, travel, inspiration, and ideation.
HER Profile: ‘Mama Gee’ committed to spreading joy
A former cheerleader excels at serving and encouraging her son and many others.
BassmastHER
Patterson breaks down her time at Lake Norman
Finding celebration in the grinding season
The life of a full-time angler is often romanticized as a perpetual vacation on the water. In reality, it’s a relentless cycle of gas station grab-and-go meals, 4:00 a.m. alarms,...
Gear Review: Boujee Marlin performance fishing gear
WHAT IS IT? Boujee Marlin performance fishing apparel designed specifically for women anglers. Built to handle both saltwater and freshwater conditions, the lineup focuses on functional, durable pieces with a...
