What is PowerBait?

You don’t eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on...

The PowerBait difference

From weather forecasts to fish finders, science makes life—both on and off the water—easier. That’s why we at Berkley use science to develop and test our baits. Our team of...

1-Minute Angler: Pirch’s long frog rod

For the latest 1-Minute Angler video, Cliff Pirch shares the advantages of using a long rod when fishing a topwater frog.

Daiwa high water

Spend some time fishing with Mark Zona and Seth Feider.

Tackle Tip Tuesday: Summer bait from Williamson

In this week’s Tackle Tip Tuesday brought to you by Mercury Marine, two-time Elite Series champion Jason Williamson breaks out his trusty summer setup. Williamson shows off the Magnum Shakey...

Elite anglers talk about Lithium Pros

Relive Matt Arey’s final day of the Classic

Matt Arey made an amazing last-day charge up the standings, but came up a little short in winning his first Classic. See the highlights of that special final day on...

Tech Tip Thursday: Think fast for reaction strikes with Drew Gregory

Reaction strikes are a huge part of bass fishing and Drew Gregory explains his thought process on triggering bites in this Tech Tip Thursday video by 13 Fishing.

Tackle Tip Tuesday: Switching out crankbaits

Do you ever want to switch crankbait depths, colors and actions without retying and having a bunch of rods with you? Bassmaster Elite Series pro David Mullins often faced that...

Fishing memories with dad

Just in time for Father’s Day, a High School All-American and Elite pro Stetson Blaylock share time on the boat with their favorite fishing partners.