Independent Motor Control – MEGA Live Imaging TargetLock

This video explains independent motor control, standard with the Humminbird MEGA Live Imaging™ TargetLock™ accessory. This exclusive feature allows the TargetLock transducer to move independently of the trolling motor, meaning anglers...

MEGA 360 Imaging + MEGA Live Imaging TargetLock

This video explains how MEGA 360 Imaging® can be used in combination with Humminbird MEGA Live Imaging™ TargetLock™ accessory. Find your angle of attack using MEGA 360 Imaging, then lock...

Tackle Tip Tuesday: Shallow summer smallmouth with Combs

St. Lawrence practice update with Pipkens

Livewell: Setting up the St. Lawrence Elite

Opens anglers make Fantasy Fishing picks

The Bassmaster Elite Series’ seventh stop of 2022 is at the historic St. Lawrence River! Matt Pangrac, Bradley Hallman, Todd Castledine and Andrew Upshaw breakdown who they think will be...

The 3rd Generation Mach II

Casting Reel Features •       Upgraded to our best SLP graphite frame baitcast reel platform •       One-piece graphite frame with graphite sideplates •       Externally adjustable Magnetic Control System (MCS) •       Precision Hamai cut gears in...

The All-New Elite Series Rod – the Apex of Rod Performance

Features •       NEW “top of the line” premium rod series from Lew’s •       Lew’s exclusive LFS-X5 blanks with new FOCAS blank technology for increased tip strength, thin diameter & extremely lightweight blanks...

Lew’s All New Custom Lite – Delivering elite level performance at the lightest weight possible

Key Features: •       NEW carbon frame and rotor •       11 stainless steel bearings •       High speed 6.2:1 gear ratio •       Braid ready double-anodized aluminum spool •       Ultra-smooth hybrid carbon drag system •       Reversible machined handle with...

It’s All the Rage – Introducing the Strike King Rage Scounbug

Key Features Patented Rage Tail technology Slender body profile Thicker base to increase durability when threading on a hook Compact, 3.5-inch crawfish imitator Offered in 14 enticing colors Price: $6.99...