



All about it: The single tungsten rattle contained inside a sound-intensifying chamber produces a loud thump that draws fish from long distances. The rattle’s positioning within the body makes walking the dog easier than ever.

How to fish it: Target postspawn migration routes and transition areas (oftentimes the same routes used during prespawn). Cast to targets like visible wood or rock and across depth variances like points. Christie tries to guess where the bass spawned in a given area, and then backs out to where he suspects the bass are moving toward deeper water, summertime areas.

All about it: The Christie-designed blade bait is modified from traditional BOOYAH spinnerbaits with a raked-out gill to offset blade torque that keeps the bait running true. Fitted with non-plated 17-7 stainless steel bronze wire for increased durability, blade vibration and corrosion protection.

How to fish it: Christie stresses using a fast, burning retrieve. “You are trying to dupe the action of the shad when they are spawning, or being chased by a bass.”

All about it: The unique tapered head imparts a subtle, strike-appealing wag on the retrieve, while preventing any unintended snags in cover. Built with premium, heavy-duty black nickel hook, vibrant full skirts, stout weed guard and wire plastic keeper.

How to fish it: Swim it through lily pads, grass, laydowns and rock. “It’s a one-two punch with the spinnerbait,” Christie said.

All about it: This addition to the Norman “N” crankbait lineup is designed with a tighter wobble and aggressive pitch and roll action. Butyrate body emits a dull, thump sound that is different than other crankbaits, making it ideal for pressured fish. Made for cold water but perfect for any time of year when a different sound and action makes a difference.

How to fish it: Choose shad patterns. Retrieve it into isolated rock and wood, with strikes occurring after the bait strikes the cover. Secondary and main lake points and creek channel migration routes are ideal areas.

All about it: A flat-sided and deep-diving crankbait with realistic bait patterns and 3D eyes make it stand out. The ultra-tight action is responsive with an ease of retrieves, setting it apart in the deep-diving category.

How to fish it: Use shad patterns. Make long casts and use a burning-speed retrieve. Get the bait down to the bottom where bass are staging on isolated wood or rock.

All about it: A beefed-up worm for shaky heads, Texas- and Carolina rigs and even Neko rigs. Built with bulbous tail and exaggerated ribbing for a different shape. The jig’s flat head and hook angle make soft plastics stand upright, imitating feeding baitfish, amphibians or crawfish. A horizontal line tie provides solid hooksets, while the corkscrew bait keeper keeps the bait at a perfect angle.

How to fish it: “It’s like throwing a magnum shaky head. Throw it out and drag it on the bottom, in the same areas where you were catching fish on a crankbait.” When the school fires, he switches back to the diving bait.
