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Matt Arey says this about his Toyota Tundra, “I love the reliability. I love the cosmetics. I often stop and turn around just to look at it as I’m walking away. And the ride comfort is phenomenal, which is a big deal when I spend so much time in it.”
We’re teaming up with Toyota to give you an inside look at the lives of Toyota Bonus Bucks anglers.
Photo: Craig Lamb
B.A.S.S. Elite Series pro Matt Arey and road warrior does more than phone home when on the tour. “My wife and two daughters make me a new poster for every tournament. It’s proudly displayed in my boat. My wife started it and they’ve done it my entire 12-year career.”
Photo: Craig Lamb
Matt Arey, bass fishing and Toyota share a lifelong love. “I’ve been fishing since I was five, and I’ve been pulling a boat with a Toyota since I was 16. I’m 38 now. My first truck was a used ’93, and I’ll never forget that truck. I’ve had seven or eight different Toyota pickups since and I’ve never regretted it.”
Photo: Craig Lamb
Matt Arey says there is a lot to like about Toyota Bonus Bucks. “It rewards us for our skills. Not only that, but it pays more than one place. You don’t have to win to cash in and that’s cool. I don’t understand why everyone isn’t a part of the program.”
Photo: Craig Lamb
Matt Arey loves bass fishing for the camaraderie. “It’s the fellowship. I love the competition, too, but the combination of the two make competitive bass fishing the best sport I’ve ever participated in.”
Photo: Craig Lamb
Matt Arey uses his Toyota Tundra for more than pulling his boat. “Thanks to the Crew Cab model there is plenty of room for my family and whatever gear we need. My other passion is hunting, and I use that truck for every trip. It’s perfect for my lifestyle across the board.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester values the towing power of his Toyota Tundra and this: “It has plenty of stopping power. You don’t normally think of that, but it’s a critical attribute when pulling a boat. More than once I’ve been very grateful for the Tundra and how well it manages my boat.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester values the towing power of his Toyota Tundra and this: “It has plenty of stopping power. You don’t normally think of that, but it’s a critical attribute when pulling a boat. More than once I’ve been very grateful for the Tundra and how well it manages my boat.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester likes this towing feature of his Toyota Tundra. “Tow Haul reprograms the transmission for the best possible fuel mileage and engine towing performance. I can just turn it on and Tow Haul does the rest.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester is a passionate, lifelong bass angler. “I can’t imagine life without bass fishing. The challenging search for the fish, when you find them and the thrill of the catch. It’s just a complete outdoor experience.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester values Toyota Bonus Bucks. “Another privilege of using a Tundra is the B.A.S.S. sponsorship allows me to pull my boat through the arena in front of thousands of fans at the Bassmaster Classic. I hope one day I do it with the Classic trophy riding shotgun with me.”
Photo: Craig Lamb
B.A.S.S. Elite Series pro Brandon Lester gets peace of mind when launching and loading at difficult ramps. “I’ve never found a boat ramp I can’t launch from, and I don’t recall ever having to use 4-wheel drive to make it out. Talk about reliable power that gets you in and out of the water. It’s like the truck was built to pull bass boats.
Photo: Craig Lamb
