Click here to continue 1 / 18 Berkley Gulp! Alive! spray attractantBerkley's Gulp! Alive! spray attractant is the easiest and cleanest way to make any lure smell alive. The 8-ounce bottle is refillable and available in five different "flavors" including the latest, Minnow. 2 / 18 Spiderwire XXX SuperMonoNew from Spiderwire is an improved formula of their super-smooth casting monofilament. This new formula casts better, has better shock absorption, and has the highest strength-per diameter rating of any monofilament. 3 / 18 LaserLure swimbaitKnown for innovative hard baits, LaserLure has branched into soft baits with laser-equipped swimbaits. A laser increases a lure's strike zone by 300%, meaning this hollow-bodied swimbait will zap any bass in the ZIP code. 4 / 18 Berkley Ripple ShadBerkley's Ripple Shad is making waves in the soft swimbait market. The grooves in the body maximize scent dispersion and create vibrations on retrieval. The lure is poured with Berkley's proprietary PowerBait formula. 5 / 18 Berkley handpour curled-tail wormNew for the finesse market is Berkley's five-inch curled-tail worm. The PowerBait formula attracts fish and gets them to hold on longer while the hand-poured colors appear more vibrant in the water. 6 / 18 Optimum Line Thru SwimbaitOptimum's baby swimbaits are all grown up. This new 7-inch model features a line thru provision for easy rigging. It is designed to swim perfectly whether it is slow rolled or burned through the water. 7 / 18 Secret Weapon Lures Sidearm spinnerbaitThe Sidearm throws a curveball into the spinnerbait world with unique tandem arms that hold the blades to either side of the body rather than above it. Blades can be changed quickly to match conditions. 8 / 18 Tight Lines Ultimate VisionUltimate Vision soft plastics take advantage of fish's unique eyes to entice more strikes. The baits are more visible as they are infused with NIP, Tight Lines' proprietary formula that reflects light UV off the bait. 9 / 18 Optimum Double Diamond swimbaitThe new 7-inch model of the Double Diamond is made with three distinct actions: a zig-zag movement, lots of body roll, and monstrous tail kick to call in fish from far away. This is the largest Double Diamond. 10 / 18 Fetha Styx True Hero rodsHigh-end rod makers Fetha Styx pay homage to everyday heroes with their True Heroes line of rods. Honoring police and firefighters, these rods feature anodized red and blue end caps that show support for these heroes. 11 / 18 Quantum Tour KVD baitcast reelThe new Tour KVD reel features a blistering-fast 7.3:1 ratio, increased line capacity and 11 ball bearings. Perhaps the best thing about it is the self-adjusting cast control to cut down on overruns and keep you fishing. 12 / 18 Quantum Energy Micro PTQuantum's latest spinning outfit offering gives you all the advantages of a full-size reel in a micro package. A 5.3:1 ratio, 8 ball bearings, ceramic drag and 6-ounce curb weight make it the ultimate ultra-light spinning reel. 13 / 18 Zebco Hook, Line & SinkerTaking your kids fishing just got easier. This youth combo takes the knots out of fishing with snaps pre-rigged on the line so you spend more time fishing by eliminating one of the most difficult elements for newbies, knots. 14 / 18 Cajun 3-packNot sure which pound-test line you need? Grab a 3-pack from Cajun. Four options cover any scenario: multi-purpose has 6, 10, and 17; ultra-light has 4, 6, and 8; mid-range has 8, 12, and 17; and heavy-duty has 15, 20 and 30. 15 / 18 Strike King Baby King ShadThe Baby King Shad is a scaled-down version of the King Shad. It is a single-jointed crankbait that dives 4 to 6 feet and is best when the forage is smaller. Eight colors will make it easy to match most any hatch. 16 / 18 Strike King Hack Attack jigGreg Hackney designed the Hack Attack jig to penetrate the thickest cover. The Hack Attack features an extremely thick wire hook and a heavy-duty weedguard and a head designed to slide through grass with ease. 17 / 18 Strike King Sexy SwimmerThe Sexy Swimmer is a lipless, double-jointed swimbait that is designed to be fished a number of ways. Burning it under the surface or allowing it to sink to any depth produces a swimming action. Available in nine colors. 18 / 18 Strike King Series 6 XDKevin VanDam put the final touches on this "Xtra Deep" Series 6 crankbait as he took second at Kentucky Lake this year. The XD will be released in a host of "sexy" colors, as well as new ones. "They bit it like crazy," he said.