Two new Fuji Ambassadors

Anglers Resource, LLC, exclusive agent for Fuji® Rod Components in North America has announced the addition of two key “Fuji Ambassadors” to help convey an educational message to fishermen concerning the advantages of well-designed, high performance fishing rods.

Bernie Schultz and Flip Pallot were selected for the wide range of anglers they reach, with Schultz fishing the B.A.S.S. Elite Series and Pallot involved in numerous seminars and appearances on a variety of fish and fishing techniques.

Anglers Resource Marketing Director Jim Ising explained the need saying, “Most fishermen are unaware of how well rods can perform until they are handed a rod that is well designed and tuned for maximum power, castability and ease of use. Bernie and Flip are accustomed to some very good tackle and even they are amazed with the performance of rods built using innovations Fuji plans to introduce in 2012”.

Schultz, one of the most respected “technicians” on tour when it comes to casting accuracy and technique, is excited about the opportunity. “I can say, without reservation, that there are a lot of fisherman who have no idea what a rod is capable of until they cast a rod built with Fuji components that utilizes Fuji latest layout concepts. It’s like night and day.”

Fuji introduced the “New Guide Concept” over a decade ago which radically changed the way rods were built and now has plans to introduce an updated version and new products that will maximize the efficiency of small guide layouts in both spinning and casting rods. For further information, visit

Fuji® Rod Components is the leading manufacturer of rod guides and reel seats worldwide with over 35 years experience in the design and engineering of innovative rod building components.