Latest Industry News

Rather Outdoors adds industry veteran to the team

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King,...

Gear

Gear Review: Z-Man Big Blade ChatterBait

WHAT IS IT? Z-Man Big Blade ChatterBait  WHAT SETS IT APART? The recent introduction of the Z-Man Big Blade ChatterBait has given anglers a solid alternative to throwing a big bladed...

Early bites set the pace at Harris Chain

Florida strain largemouth bass love to eat. Florida strain largemouth bass hate cold fronts. Day 1 of the Carhartt Bassmaster College Series at Harris Chain of Lakes presented by Bass...

New Elite: David Williams

In the spring of 1996 North Carolinian David Williams got his first taste of big-time tournament fishing. He teamed up with Rob Digh, previously a Bassmaster Elite Series pro, to...

Safe and secure with 1st Mate

On the Bassmaster Elite Series, we begin each day of competition with what’s referred to as “boat check” – a process whereby our livewell, running lights and emergency stop switch...

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