Great Lakes Finesse welcomes Bassmaster Elite Series Pro Cooper Gallant
Fort Smith, AR (January 2, 2025) – Great Lakes Finesse is proud to announce the addition of Bassmaster Elite Series pro Cooper Gallant to its team. Recognized as one of...
AFTCO and the Shedd family’s 10% Pledge: 20 years of conservation impact
The 10% Pledge sits at the core of AFTCO. It’s a pledge made by our family, but one that starts and ends with the passionate anglers who purchase AFTCO and make it...
Meet the 2026 BassmastHER anglers
Launched in 2022, BassmastHER has grown from a small content initiative into a thriving community for women in fishing. Meet the four anglers leading the program in 2026 through competition, mentorship and a shared passion for the sport.
Gliding through the offseason
Ever since big swimbaits were introduced, I’ve had a love/hate relationship with them. While they’re cool and they obviously attract fish — especially big fish — I never developed enough...
Daily Limit: Hit-and-miss start for Reinkemeyer
Brock Reinkemeyer thought he missed the boat, but he only missed out on the party. While the other nine Elite Qualifier graduates were spraying champagne, Reinkemeyer was halfway home to...
Fishing historian Dan Basore honored with ‘Meritorious Service Award’
SPRINGFIELD, Missouri – For Immediate Release – 1/13/2026 – When it comes to knowledge about the historical timeline of fishing lures and tackle, Dan Basore is in a class by himself....
New offseason experience in China
The 2026 Progressive Bassmaster Elite Series season is right around the corner, and this offseason has flown by. Normally, I spend quite a bit of my offseason waterfowl hunting, but...
Gear Review: Z-Man ChatterBait MicroMax
WHAT IS IT? Z-Man ChatterBait MicroMax WHAT SETS IT APART? The same sound, the same vibration, the same lateral line-tingling appeal; only in a smaller package. Four years after Z-Man...
New Elite: Caleb Hudson
The primary goal for anyone who fishes the Bassmaster Elite Qualifier series is to become a professional Bassmaster Elite Series angler. For most of them, qualifying for the Bassmaster Classic...
That one warm day that changes everything
Winter in the South has a way of blurring together. Once the holidays pass, most anglers go quiet. Money gets tighter. Deer season takes priority. Boats stay covered. Fishing does...
