(Editors Note: During Day 1 of the 2019 Academy Sports + Outdoors Bassmaster Elite Series Tournament at Lake Guntersville, we caught up with David Fritts and climbed into his boat while he was working on upgrading a solid limit of largemouth bass. During our visit, we learned where David’s heart is at, and how his future looks.)
“The natural way of things is you get older and you get wiser.” — David Fritts
David Fritts’ legacy is already cemented into the history of professional bass fishing. Not only from a 1993 Bassmaster Classic title, but also a handful of other victories on the Bassmaster trail over a long and impressive career beginning back in 1986.
Interestingly, his most recent recent major title took place on Lake Guntersville with the FLW Tour in 2010.
Over the years Fritts has implemented his renowned crankbait prowess into countless research-and-development projects that likely impacted crankbait designs currently in your tackle collection. The results have been nothing short of impressive, including Berkley’s now famous hardbaits — packaging that clearly bears his name.
“We spent over three years fine-tuning the Berkley Dredger series,” he said. “We made sure it was up to the standards of scrutinizing bass anglers across the country, and we did it. The bass agree, too.”
Coming to tackle-store shelves this summer is a brand new crankbait he and Berkley engineers collectively developed: The Berkley Frittside. The flatside crankbait features the same proven action that won Fritts the Classic. The whole idea was to present a unique crankbait to sluggish bass at a multitude of depths.
The bait will be available in three sizes, tons of awesome colors for an easy $8.99.
“One of my goals with this crankbait was to make it affordable, but have it run and look like a collector’s item, and I think we did that,” he said.
(Fritts paused to set the hook on a keeper bass that nicely complimented his Day 1 limit.)
He has accomplished many things throughout his lengthy career, but when it comes to family, “that’s No. 1.”