ICAST 2021 awards 'Best of Show' for New Product Showcase


The Berkley PowerBait Gilly won 'Best of Show' in the ICAST 2021 New Product Showcase.

ORLANDO, Fla. –­­­­­­­­­­­­­­­­­­­­ Pure Fishing Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase.

The winner was announced today at 2 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in the Best Freshwater Soft Lure category.

The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.

The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media who vote in the New Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies.

ICAST 2021, produced by the American Sportfishing Association (ASA), is the largest sportfishing trade show in the world. ICAST is in its 64th year.

“My congratulations go to Pure Fishing, Inc. for winning this year’s top honors as “Best of Show” for ICAST 2021 with their Berkley PowerBait Gilly,” said ASA President Glenn Hughes. “Taking top honors at ICAST has a significant impact on every company who wins.”

Hughes further said, “I want to thank all our member companies who participated in the show and in the New Product Showcase. The high level of innovation is good for our industry and benefits the anglers and outdoor enthusiasts who buy and use them.”

Hundreds of New Product Showcase entries have been donated to the upcoming online auction to support Keep America Fishing, ASA’s angler advocacy effort to help ensure the right to fish.

All New Product Showcase entries are available for viewing on the ICAST website and on the ICAST app for Apple and Android devices.