Flat worms, smallmouth hair and Toyota Bonus Bucks for Cox

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Alan McGuckin

In a sport filled with ever-changing variables, John Cox, whose current momentum is hotter than Friday night fish fry grease, knows two things for certain – smallmouth bass eat Berkley PowerBait Maxscent worms like deep-fried perch filets, and it absolutely pays to register for Toyota Bonus Bucks.

In fact, his wife Melissa will tell you about the goodness of Bonus Bucks too. “It’s a great program, it’s my job to make sure we get the registration paperwork filled out and track whether we won the Bonus Bucks following each event,” she said with a grateful smile, despite their disappointing third-place finish after her husband led the Bassmaster Elite Series’ first three competition days at Lake St. Clair. 

For a family that had just missed out on the $100,000 top prize, you could not have asked for a more pleasant and appreciative family than Cox’s crew immediately following St. Clair’s conclusion. In fact, John was even cool enough to take off his hat for the family photo and have a little fun with what Bassmaster emcee Dave Mercer calls “smallmouth hair don’t care!” 

“Not only does owning a Tundra pay us Bonus Bucks when we do well, my Tundra’s towing power was appreciated big-time when towing my Crestliner in crowded Detroit traffic,” said Cox. “I’ve got 102,000 miles on this Tundra, and I absolutely love it. The Bonus Bucks program definitely helps make a ton of truck payments.” 

And with that conclusive statement of appreciation, the young family from DeBary, Fla., climbed back in the Tundra and headed nine hours to the next tournament in Sturgeon Bay, Wisc., where in continued red-hot fashion — you guessed it — Cox took the early tournament lead using a Berkley PowerBait Maxscent Flat Worm before finishing third this past weekend at the Tackle Warehouse TITLE event presented by Toyota and collected yet another Bonus Bucks check.  

Much like the Cox family, you too can cash in on Toyota Bonus Bucks. You just have to own or lease a 2016 or newer Toyota Truck, sign up free for Bonus Bucks and be the highest finishing registered participant in one of the hundreds of tournaments supported by the program.

To learn more, please visit www.toyotafishing.com.