Wearing fish, Kevin Harvick will also drive fish around as Busch’s contest to win fishing trips with Kevin VanDam gets into gear at Talladega this weekend.
NASCAR and B.A.S.S. fans have a lot in common, and this weekend they are even more connected. While the Elites race around Wheeler making sure no bass are left, a bass race car will be making lefts.
Busch beer’s “Catch One. Win Big” contest gets under way at Talladega Superspeedway, about two hours from the Academy Sports + Outdoors Bassmaster Elite at Wheeler Lake. The grand prize sends winners on fishing getaways with Kevin VanDam.
Kevin Harvick’s No. 4 Chevrolet SS takes on the fishy theme for Sunday’s GEICO 500 Sprint Cup race. With car-length images of trout on the infield side and a largemouth toward fans, the 2014 Sprint Cup Series champion heralds Busch’s popular fishing promotion.
Busch, which will be the title sponsor of June’s Elite event in Cayuga, N.Y., is rolling out fish-themed packaging as the method to win. Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com.
That enters them for a chance to win weekly prizes, including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime with KVD to one of four possible destinations.
“After fishing trips to Missouri and even the Amazon with the Busch team, I can’t wait for what’s in store for 2016,” KVD said. “In typical Busch fashion, they’re going big this year with the fishing program, once again showing their dedication to the sport and those who are passionate about the outdoors.”
Beginning May 8, all Busch and Busch Light packaging will be converted to feature one of the four unique fish cans and 100,000 will contain brand new gold trophy cans. The refreshed packaging will be featured on 18, 24 and 30-packs of 12 oz. cans as well as 25 oz. cans.