Color me irresistible

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All photos Mark Hicks

When the bass aren’t getting the entire crankbait into their mouths, Cook can often improve the bite by tweaking the lure’s color.

Bassmaster Elite Series pro Drew Cook keeps what he calls a “teenage girl’s Sharpie pen kit” in his boat, plus “Dollar General” nail polish in assorted colors. He uses them to touch up a variety of baits so they more closely resemble whatever the bass are eating and to adjust to the water’s color.

Cook is a big fan of the firetiger pattern on crankbaits, especially when he’s fishing a tidal river. He claimed that it is “almost a forgotten color.”