A combination of body shape and weighted bill drive this bait deep to stay in the strike zone longer. Whether cranked slowly or quickly, the Dredger has a tight, subtle action that is proven to trigger fish that hang out in the deepest water to strike without hesitation. Available in five diving depth models (10 1/2, 14 1/2, 17 1/2, 20 1/2 and 25 1/2). MSRP: $8.95.
The five new colors being introduced are live bluegill, live largemouth bass, live pumpkinseed, live river shad and live smallmouth bass. Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the most life-like replicas of nature ever. Look closely: The depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil.
Blaze, delta, mossy, ole blue and rusty (five colors)
Shad Rap – A proven classic, the Shad Rap is designed to be fished from ultra-slow speeds to super-fast with superior results. New retreating craw patterns in lifelike, seasonal choices.
DT â Made from perfectly consistent select balsa crafted into a tapered fuselage then precisely fitted with internal weights and with custom lips for each size. The new “escaping craw” pattern is available in all sizes for 2017.
Features an exclusive design that radically alters the action of this topwater lure. V-Rap body design combined with tail-weighted balance allows this lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Available in 10 colors, 4-inch, 1/2-ounce, No. 4 VMC black nickel treble hooks.
The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Counter Rotating Propellers â add subtle flash and vibration while ensuring the bait moves in a straight path. Three-two prop design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lureâs action and maintain depth. Available in 10 colors, 3 1/8-inch and 1/3-ounce.
The soft-knock rattle provides a single cadence that attracts without overpowering. Self-tuning line tie is a free-moving design which allows the lure to start action easily and vibrate at slow speeds. Rotated hook hangers nest the hooks close to the body for improved action, preventing hang-ups, even with larger hooks. Available in 14 colors, 2 3/4-inch and 9/16-ounce.
The six new colors being introduced are phantom red craw, phantom green purple craw, ouachita craw, molting craw, blue tiger craw and coppernose craw. Great for targeting finicky fish of any species, a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and four new craw patterns to match local conditions.
The new DM JR 8 is a traditionally proven small profile design with an 8-foot diving depth and round bill that produces an irresistible side-to-side action with the ability to deflect off structure thatâs applicable all year long. Add in EBS sound technology and the angler gets the added advantage of nature to call the fish from twice the distance as the traditional lure and dominate the water.
A small 53MM body that dives aggressively up to 6 feet, and has the exact size and erratic swim action of forage schooling bait in the medium-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, it provides dart-like accuracy. EBS Sound Technology works on a subtle pause during the crank, giving the predator no doubt that what they are inhaling is forage.
The Pro Ripper is a lipless crankbait that has evolved from the unnatural beads and rattles of the old days to âcallâ fish to it from twice as far by mimicking not only look and action, but the natural sounds of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth and retrieve at your choice of speed. Available in two new sizes for 2017: 3/8- and 3/4-ounce.
A small 50MM body that is aggressive up to 10 feet with a coffin-bill design, this bait features the exact size and erratic swim action of forage schooling in the mid-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, you can cast the Vapor like a laser with precision accuracy. Adding a subtle pause during the crank allows EBS to signal to the predator that thereâs no doubt that what they are inhaling is forage.
The Dog-X Diamante cuts through water with unparalleled responsiveness. Rattle and Silent tuned to the exacting specifications of the national pro staff, it causes an enticing commotion at the waterâs surface, drawing strikes from afar. Featuring a sculpted gill plate to add dimension to each turn, the Diamante walks with a lively commotion in calm and rough conditions alike. It comes equipped with three carefully placed Gamakatsu SP-MH No. 5 treble hooks to capture more bites and deliver them safely.
The Funky Flipper is a sub-surface wake bait/crankbait designed for outsized, high-impact action across all retrieve speeds. Keep the rod tip high and dial back your retrieve, as the Funky Flipper will wake with a wide, twisting body action that draws aggressive strikes. Drop the rod tip and/or speed up your retrieve, and it will dive up to about 6 inches, staying in that optimal subsurface range to target large flats and submerged weed beds quickly and effectively.
The i-Loud is a jointed topwater prop bait which showcases the Rudder Action Balancer System (RAB) of the i-Jack for devastating action and sound. Housed in a new concept wake bait/prop bait designed by ITO Engineering, the RAB System emits a resounding âknockâ as it throws its weight from side to side. It produces a strong sonic presence as it helps power the outsized action of the i-Loudâs jointed body. The rear prop adds another layer of lively sound, and leaves a bubble trace along the retrieve line. With a large profile, and even larger action and sound, it represents an aggressive approach to activate the feeding modes of dormant monsters, and trigger explosive bites.
With a streamlined, slender body, Kanata keeps resistance to a minimum. This allows for a fast, action-packed retrieve that will not put undue stress on anglerâs wrists and forearms, even with a medium-heavy setup. Sharp rod work fuels energetic darting action, kicking out side-to-side with huge water displacement and appeal. When paused, the Kanata lifts its head and rises, adding a unique action to the mix. Straight retrieve shows off a high-pitch rolling action with flashing visual appeal.
The Knuckle LDâs profile is further enlivened by a fixed circuit-board lip, powering a high-pitch wobble and roll action that is effective on pressured fish. Additionally, the front hook is equipped with heavy-duty swivel to increase hook-up ratio and keep fish from throwing the hook during the fight. Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially tuned to catch key fish in the toughest conditions.
Northland Fishing Tackleâs renowned Rippinâ Shad packs more eye appeal than ever, thanks to an enhanced color palette that includes eight brand-new fish-catching patterns designed to trigger more strikes. It features a flat head for an aggressive, tight-wiggling action, the Rippinâ Shadâs forage-mimicking body also houses a raucous rattle chamber that floods the underwater world with fish-attracting sounds and vibrations.
The Rippinâ Shad features two razor-sharp treble hooks and a perfectly positioned dorsal line tie, allowing the bait to assume a lifelike horizontal position when at rest. Itâs available in three sizes from 1/8- to 5/8-ounce.
New lure? Not Really. The Fin-Wingâs unique design has been around since 1948; created in Michiganâs Upper Peninsula. Itâs the metal-spoon-meets-swimbait âlure that swimsâ design that sets this bait apart from all others.
Cast and let it sink to a desired depth. A steady retrieve will allow it to retain its path. Pause it over an opening in the weeds and it turns snoot down and sways into the pocket. Speed up the recovery and it turns belly up and walks the perfect dog. Single hook included for adding a soft plastic for an even more weed-proof retrieve, as well bulked up presentation.
Even anglers have to do a double take at the realistic finish of Jackall Lureâs new Gantia swimbaits. A triple-jointed hard swimbait with a semi-hard tail, the 7-inch Gantia lures big fish through not only the eight available colors, but also a unique design and swimming action. The lure is equally effective fished at high speed or slow speed retrieves. Color finish offered in the new Gantia swimbaits include RT ghost scale wakasagi, rt largemouth bass, rt sexy pearl ayu, drizzle blue natural, trout, scale gill, gizzard shad and hitch. MSRP $37.99
The Hardcore Crank is now available in new colors! The round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allows anglers to make precise casts over long distances, easier than ever before. It is coated by the companyâs âPower Coat,â which protects it against UV damage and the abrasive mouths from trophy fish. This bait swims through the water with a high-frequency action that draws explosive reaction strikes.
The Hardcore ShadCrank is now available in new color patterns, the shad-style crankbait has a unique lip design that reduces hook fouling and hang-ups while producing a stable and tight wiggle swimming action. The Hardcore ShadCrank works best with a medium to slow retrieve, giving the bait the best subsurface action to provoke explosive hook-ups.
The Hardcore Shad is now available in a new color pattern. This suspending shad bait featuring a unique âFlex-Lipâ design that reduces drag and improves the âtight wiggleâ swimming action. A variety of finishes and colors allows you to âmatch the hatchâ of your local waters, which now includes Natural Perch. The Shad includes the internationally patented Magnetic Weight Transfer System, for distance and accuracy to strategically cast for your next trophy fish.
Like its older brother, the Duo Deep Crank carries the trademarks of impressive castability, low-tension-retrieve and balanced vibration all in one lure. Precise engineering by Duo`s chief designer, Mr. Masahiro Adachi continues to exceeded expectations with the G87’s weight transfer system. An enlarged carriage hides the ballast outside the body cavity, and is anchored by neodymium, a material considerably stronger than the usual magnesium. Tournament anglers are hitting their targets and reaching chosen zones more effectively. The Duo Deep Crank will achieve depths of 14 to 16 feet.
A sinking version of the Onimasu is being introduced. It will carry the same structural internals that are designed to eliminate crush zone in the body, and it possesses the striking and realistic patterns of its sibling. The difference will be in buoyancy and slow descent. Pending conditions and line diameters, the rate of fall is 3-to-1 (3 seconds to 1 foot). These ultra-realistic big baits arenât for looks, possessing S-Curve technology (a unique slalom motion) and intricate ballast system, the Onimasu 188 weighs in at nearly 3 ounces and stretches nearly 8 inches head to tail. The lure’s slalom gait is unique and balanced, and can be adjusted to the speed of retrieve.
DUO International has introduced two Realis topwater lures: the Pencil-Popper 148 and 110. Designed for long distance casting and tacking-action, the Pencil Popper 148 and 110 possess a special infrastructure called Rigid Core Structure, which incorporates 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on big fish. Easy to cast and operate, the Pencil Poppers will improve an anglerâs topwater opportunities.
The incredible popularity of the Whopper Plopper continues to grow as anglers get more explosive topwater strikes on the lure. This is the Whopper Plopper 90 in a color pattern known as “Terminator.”
Savage GearSuicide DucksSavage Gear has a whole new line of topwater baits made to look like real critters you’d find in any lake or pond. Don’t be squeamish. Bass eat baby ducks all the time.
Remember those great-looking hardbaits Berkley unveiled last year. They billed them as “$6.99 baits with $25 paint jobs.” That’s what they are – and this year, each model is available in several new colors.
This year, the Whopper Plopper is available in a new bright color pattern called “Sooner.”
People who like the River2Sea Whopper Plopper so much are bound to go crazy over the Double Plopper, a combination buzzbait/spinnerbait/crankbait that seems likely to draw some of the most violent strikes bass fishermen have ever seen. Pro fisherman John Murray of Tennessee said he believes the bait will be easy to use over grass beds without hanging up.
