Kennesaw, Ga. – January 28, 2026 – Yamaha, Skeeter Boats and B.A.S.S.® signed agreements that not only continues but also expands both brands’ sponsorship of Bassmaster® events through 2028. Support of B.A.S.S. underscores both Yamaha’s and Skeeter’s commitment to the continued growth of competitive and recreational fishing.
According to the agreement, Yamaha continues as an Official Premier Engine Sponsor and Skeeter continues as an Official Premier Boat Sponsor of all B.A.S.S.-owned events. These include the Bassmaster Elite Series, B.A.S.S. Nation Divisional Tournaments, Bassmaster Opens Series, Bassmaster Redfish Cup Championship, Bassmaster College Series, Bassmaster Team Championship, Bassmaster High School Series and the Bassmaster Classic®, the annual world championship of bass fishing.
“B.A.S.S.’s reach, from high-school and grassroots circuit events all the way to the Elite Series and Classic, embodies the passion and community that define bass fishing,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “The quality of competition, the connection to anglers of all ages and the role B.A.S.S. plays in growing participation across the country align perfectly with our collective commitment to delivering exceptional performance and experiences on the water. Together, we’re helping strengthen the sport at every level and inspiring the next generation of anglers.”
“Yamaha and Skeeter Boats have been cornerstone sponsors of B.A.S.S., and extending this premier sponsorship through 2028 reflects the strength of that relationship and our shared commitment to the future of fishing,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Skeeter’s role as an Official Boat of B.A.S.S. and presenting sponsor of the Redfish Cup Championship and High School Combine, along with Yamaha’s continued leadership as an Official Engine of B.A.S.S., title sponsor of the Redfish Cup Championship, Official Motor Sponsor of B.A.S.S. Conservation and supporter of the Yamaha Power Pay Contingency Program, ensures anglers at every level benefit from the most trusted equipment and programs in the sport. We’re proud to continue building on this sponsorship through 2028.”
Yamaha Marine, based in Kennesaw, Ga., markets and supports a full line of four-stroke outboards for bass and other boats. Skeeter, based in Kilgore, Texas, is a leading manufacturer of high-performance fishing boats. B.A.S.S., based in Ala., is the most prestigious fishing tournament organization in the world, as well as a membership organization of more than 500,000 avid bass anglers. The agreement also gives Yamaha the ability to reach fishing fans through other B.A.S.S. properties including Bassmaster and B.A.S.S. Times magazines, Bassmaster.com and B.A.S.S. tournament coverage on FS1®, FS2® and FOX® Broadcasting.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
Skeeter Products, Inc., a Yamaha boat company and leader of performance fishing boats, is proud to support America’s fishing consumer since 1948. Skeeter is the recipient of 23 consecutive NMMA® C.S.I. Customer Satisfaction Index awards, and its boats are certified to meet strict U.S. Coast Guard, NMMA®, and American Boat & Yacht® Council standards. For more information visit www.skeeterboats.com. EAT. SLEEP. FISH.
