BIRMINGHAM, Ala. — B.A.S.S. has announced that Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing a long-standing relationship that spans decades and plays a significant role across competitive fishing, conservation and angler development. As part of the extension, Yamaha will remain the Official Engine Sponsor of B.A.S.S. and the Official Motor Sponsor of B.A.S.S. Conservation, while also serving as the title sponsor of the Redfish Cup Championship and continuing the popular Yamaha Power Pay Contingency Program.
The multi-year agreement reinforces Yamaha’s deep-rooted commitment to competitive fishing and its investment in anglers at every level — from youth and grassroots participation to the Progressive Bassmaster Elite Series and the Bass Pro Shops Bassmaster Classic presented by Under Armour. Yamaha outboards are a trusted presence across Bassmaster events, powering anglers who rely on performance, reliability and efficiency in demanding tournament environments.
“B.A.S.S.’s reach, from high-school and grass-roots circuit events all the way to the Elite Series and Classic, embodies the passion and community that define bass fishing,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “The quality of competition, the connection to anglers of all ages and the role B.A.S.S. plays in growing participation across the country align perfectly with Yamaha’s commitment to delivering exceptional performance and experiences on the water. Together, we’re helping strengthen the sport at every level and inspiring the next generation of anglers.”
As Official Engine Sponsor of B.A.S.S., Yamaha will continue to be integrated across Bassmaster tournament platforms, on-site activations and media coverage. The brand’s continued presence underscores its dedication to anglers who compete across B.A.S.S. trails, including Tackle Warehouse Bassmaster Junior Series, Strike King Bassmaster High School Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Turtlebox Bassmaster Opens Series presented by Battery Tender, Progressive Bassmaster Elite Series and Championship-level events.
Yamaha’s role as Official Motor Sponsor of B.A.S.S. Conservation highlights a shared commitment to protecting fisheries and ensuring access for future generations. Through support of conservation initiatives, habitat enhancement efforts and education programs, Yamaha and B.A.S.S. work together to promote responsible stewardship of aquatic resources while growing participation in fishing nationwide.
The partnership extension also includes Yamaha’s title sponsorship of the Redfish Cup Championship, further expanding the brand’s footprint beyond freshwater bass fishing into competitive inshore angling. The Redfish Cup Championship showcases top-level saltwater competition while connecting Yamaha with anglers and fans across multiple fishing disciplines.
In addition, Yamaha will continue the Yamaha Power Pay Contingency Program, one of the most recognizable and impactful angler incentive programs in the sport. Power Pay rewards eligible anglers competing in select B.A.S.S. events for on-the-water success, providing financial bonuses that support tournament participation and reinforce Yamaha’s commitment to anglers’ livelihoods.
“Yamaha has been an integral partner in the growth of B.A.S.S. and the success of our anglers for decades,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Their continued investment as our Official Engine Sponsor, their leadership in conservation initiatives and their support of programs like Power Pay demonstrate a genuine commitment to the sport and the people who make it thrive. We’re proud to extend this premier partnership through 2028 and continue working together to elevate fishing at every level.”
The extended partnership will be visible across tournament venues, live-streamed coverage, conservation programs and fan engagement initiatives through the 2028 season. Together, Yamaha and B.A.S.S. will continue to support competitive excellence, promote conservation and inspire anglers of all ages to pursue their passion on the water.
Visit Bassmaster.com for more information.
About Yamaha
Yamaha Marine, based in Kennesaw, Ga., markets and supports a full line of four-stroke outboards for bass and other boats. Skeeter, based in Kilgore, Texas, is a leading manufacturer of high-performance fishing boats. B.A.S.S., based in Ala., is the most prestigious fishing tournament organization in the world, as well as a membership organization of more than 500,000 avid bass anglers. The agreement also gives Yamaha the ability to reach fishing fans through other B.A.S.S. properties including Bassmaster and B.A.S.S. Times magazines, Bassmaster.com and B.A.S.S. tournament coverage on FS1®, FS2® and FOX® Broadcasting.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
