January 5th, 2026 – Charleston, SC – Shimano North America Fishing, Inc. announces that longtime president Dave Pfeiffer will step down from his role on March 31, 2026, concluding an extraordinary 38-year career with the company. Pfeiffer will remain involved with Shimano North America Fishing, Inc., transitioning into a new role as Vice Chairman, Executive Advisor, and lead for industry advocacy, continuing to support the organization and the broader fishing community he has helped shape.
Pfeiffer’s career with Shimano spans nearly four decades across sales, marketing, product planning, strategic development, and executive leadership. He has served as President of Shimano American Corporation (the company’s former name) and, since 2017, of Shimano North America Fishing, Inc. guiding the company through transformative growth, industry evolution, and continued innovation. As both a respected business leader and passionate angler, he has become widely recognized throughout the outdoor industry for his vision, mentorship, and unwavering commitment to the sport.
“Working for my entire career with Shimano has been the greatest honor,” said Pfeiffer. “Shimano represents the highest quality products and business standards, which have guided my career and leadership of the fishing business. It truly has been a dream to combine my passion for fishing with my life’s work at Shimano. I will cherish the people I have worked with and my colleagues throughout the industry. My sincere thanks to everyone who has supported and guided me over all these years.”
Jason Livermore, currently Senior Vice President of Shimano North America Fishing, Inc. will assume the role of President on April 1, 2026. Livermore brings more than 24 years of experience in the outdoor, and sporting goods industries including expertise in go-to-market strategy, forecasting and demand planning, cross-functional collaboration, and business integrations. His career is marked by a consistent record of strategic growth, strong customer partnerships, and empowering leadership.
All this experience has positioned Livermore to take on the role of working with North American and Global Team Shimano to advance Shimano’s strategic priorities. “Jason is a respected leader within our organization and an increasingly influential voice within the fishing industry,” said Pfeiffer. “His strategic mindset, commitment to people, and dedication to our partners make him the ideal person to guide Shimano North America Fishing, Inc. into its next chapter.”
Dealers, partners, and consumers can expect a seamless handoff and sustained focus on product excellence, retailer support, and industry stewardship.
For more information about Shimano North America Fishing, Inc.; please visit fish.shimano.com.
