Bill Lewis DR24
The all-new DR 24, which stands for “Deep Range 24 feet”, is the latest dive into deep waters for Bill Lewis Lures. The DR 24 features innovative diving planes on...
New Products from GSM 2025
Buckeye Scoop Jighead
Buckeye Lures has the Scoop. Literally. Designed by legendary tackle innovator Tim Reneau, the Buckeye Scoop Jighead provides critical lift on the head of even the biggest minnows. This is...
Yamamoto Fuzzy Series
It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now...
Yamamoto Hinge Minnow
The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the...
Northland Tungsten Round Ball Jighead
The Tungsten Round Ball Jig is a simple design built with no costs spared. Made from Tungsten which is 70% more dense than lead this jig is smaller, more sensitive,...
Yamamoto Uni
The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip,...
Bill Lewis Big Gizz
The all-new Bill Lewis Big Gizz is a one-of-a-kind lure that can act as a spoon, blade bait, or a magnum-sized lipless crank bait. The 6″ Gizzard Shad replicator features...
Big Bite Baits 5” Rollerama
The Rollerama from Big Bite Baits does exactly what it sounds like – roll and roll and roll. Perfect for Forward Facing Sonar, the 5″ Rollerama uses a laminated formula...
