
Savage GearSuicide DucksSavage Gear has a whole new line of topwater baits made to look like real critters you’d find in any lake or pond. Don’t be squeamish. Bass eat baby ducks all the time.


The Biovex Stangun Hyper7 has not one, not two, but seven blades to create a fish-attracting action. Much like an umbrella rig it mimics a school of baitfish instead of just one.

Last year, Mann’s Bait Company introduced the 6-inch Goliath Frog. This year, they’ve gone the other direction and unveiled the 3.5-inch Pygmy Frog. It’s one of the more diminutive frog selections on the market.

Berkley unveiled a new line of hard baits last year, and they’re adding to that line this year with the deep-diving Dredger. Developed by crankbait master David Fritts, the bait reaches depths of 20 feet or more – and it’s profile is much smaller than other baits that reach that depth.

Remember those great-looking hardbaits Berkley unveiled last year. They billed them as “$6.99 baits with $25 paint jobs.” That’s what they are – and this year, each model is available in several new colors.

The incredible popularity of the Whopper Plopper continues to grow as anglers get more explosive topwater strikes on the lure. This is the Whopper Plopper 90 in a color pattern known as “Terminator.”

This year, the Whopper Plopper is available in a new bright color pattern called “Sooner.”

People who like the River2Sea Whopper Plopper so much are bound to go crazy over the Double Plopper, a combination buzzbait/spinnerbait/crankbait that seems likely to draw some of the most violent strikes bass fishermen have ever seen. Pro fisherman John Murray of Tennessee said he believes the bait will be easy to use over grass beds without hanging up.

Bassmaster Elite Series pro Bernie Schultz developed the Drum Roller Jig for saltwater and redfish, but he’s since discovered that northern smallmouth bass love the bait. It’s catching on as a go-to lure for bass anglers.

Skeet Reese is forever expanding his line of baitcasting reels for Wright & McGill, and here’s a look at the line in his signature yellow.


One of the new spinning reels from Reese’s 2017 line.


And a rod for every occasion.

Winn Fishing Grips make it easier for anglers to hold onto their rods, especially when it’s wet or an angler’s hands get sweaty. They come in an amazing variety of colors that allow anglers to spruce up their equipment any way they choose.



The Frabill Weigh-in Bag is like no weigh-in bag you’ve ever seen at a local weekend fruit jar tournament. If you buy all the bells and whistles that come with it, it’s actually three gadgets in one. The main component actually holds water to keep your fish alive and swimming. Then there’s a mesh weigh-in bag you can purchase to lift your fish out of the water when you’re ready to go to the scales. Then here’s the real kicker – it has a pocket for a battery-powered aerator, just in case you need to go the extra mile with fish care.

The Blade Coffin is a designed with input from the world’s top pro anglers. This box provides tangle-free storage of spinnerbaits, jigs and bladed swim jigs. Features the same watertight seal and latches as the standard coffins.

The Terminal Coffin has built-in storage spaces for terminal tackle and weights.


Raise your hand if you’ve ever dropped a cell phone in the water while fishing? Or a camera lens? Or a laptop? Any of you who don’t have your hands raised have either been very lucky or you’re just not being truthful. A new line of accessories from Dry Case could help you avoid such catastrophes in the future.


YetiHopper FlipLike the original Hopper, the Hopper Flip will keep ice for days and can withstand serious abuse in the field â itâs game for full days in the tree stand or early mornings in the duck boat. Itâs wide-mouth opening and leakproof HydroLokTM Zipper make for easy loading and access to your food and drinks without sacrificing on durability. Plus, its compact body allows for ultimate portability, never slowing you down while hunting, kayaking, or spending time in the field.

Hopper (new color)
The now classic Yeti soft bag comes in a new color.

The GO Puck is a battery pack like no other. Two charging ports connect to a 9,000mw battery that could charge your phone 5 times over. This is the battery pack you want if you are heading off the grid for a while.

CobraGarage Door Storage RackCobra’s Garage Door Storage Rack offers adjustable positioning on garage door panels for rod storage. Available in two sizes, the unique design utilizes unused space behind garage doors and places rods in reach.

Mustang’s new Traction Gloves come in both open-finger and classic version. Protect your hands and fingers from the sun while getting a better grip on your gear.

The FG22 is a light weight, full-finger glove with sun protection and good for cold weather casting. The stretch fit and strategic seam placement allows the angler to sense the line and control the cast. These 100% Polyester performance gloves allow you to have full functionality and control while using baitcast or spinning reels. A sticky Gill print on the palm offers a confident grip and a water-repellent finish ensures water rolls off the outer face. The FG22 was designed as part of the two-part technical layering system for your hands to be used in combination with the FG23 Driversâs Glove.

The FG23 is designed for power boating use at high speed, these gloves provide insulated warmth, waterproof protection and grip against the steering wheel, no matter the conditions.

Eye Ojo may not be a company you’ve heard of, but their Smart Vision technology blocks more infared light than any other glasses on the market and it’s pretty impressive to see in action. Bright light loses that glare and flaring that you are used to seeing from your eyewear.

The ultimate deckboot, shown here in its tallest configuration. These boots stand up to anything you can throw at them, and with a pair of these on you could walk with confidence through the biggest mudhole you could find.

These deck shoes may not look like it, but they’re completely waterproof. They feature Xtratuf’s standard no-slip sole

