Legend Extreme Trek
These rods are based off of St. Croixâs top-of-the-line Legend Elite series, so the Trek has crazy good roots. Slim-profile ferrules reduce weight and add strength while other high-end components include Kigan Master Hand Zero Tangle guides with ultra-hard zirconia rings and titanium frames, as well the wind checks and handle trim pieces. Plus, they come with St. Croixâs 15-year warranty. Choose from eight three-piece spinning and casting rods ranging from 7 to 7 1/2 feet in length, all of which pack down to 32 inches or less. The included rugged carrying case with handle and divided polypropylene liner is short enough to strap to backpacks, fit into a duffle bag, or even hand-carry through TSA checkpoints as a hassle-free carry on.
Screen Cleaner & Protectant
Those expensive electronics on your boat have screens always being blasted by the sun and weather. This cleaner and protectant keeps them shielded and can be used on sunglasses, phones, tablets and even TVs.
H2
The next generation of Hydrowave is here with the introduction of the H2. This upgraded unit has 16 new sounds, five preprogrammed delay options, 16-bit CD-quality sound, a 2 1/2-inch LCD display, a combined speaker and power cable as well as a new sleek look.
Elite-7 CHIRP
Lowrance has brought CHIRP technology to this affordable 7-inch unit, which is the flagship of the Elite line.
Dragonfly7
Raymarine’s Dragonfly grew two inches for this year, bringing the viewable screen 7 inches in diameter rather than 5. High-detail CHIRP technology is standard.
Fish Track GPS
If your boat’s electronics don’t have navigation, you ought to consider one of these handheld units to get you home safely.
GPSMAP 1040xs
The 10â color Garmin GPSMAP 1040xs keyed chartplotter/sonar combo includes both U.S. LakeVü HD maps with coverage of over 17,000 bodies of water, and U.S. BlueChart g2 coastal charts. Includes advanced 77/200 kHz HD-ID and Garmin DownVü with CHIRP technology all-in-one transducer for a nearly photographic view under your boat. Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately). Built-in 10 Hz GPS updates your position 10 times per second.
Micro 5C
Although they’ve never been bulky, Aqua Vu’s newest underwater camera is exceptionally small.
Trolling Motor Mount
The next thing on your front deck might just be an Aqua Vu screen since you can now mount one of the company’s cameras to your trolling motor.
A9 & A12
Raymarine’s newest touchscreen graphs are 9- and 12-inches and feature the company’s intuitive control system. In other words, if you can work a smartphone, these are a snap.
Echomap 301dv
The echo 301dv boasts a 3.5â display to deliver crystal clear images of both advanced HD-ID and DownVü sonar. With 2,400 W peak-to-peak power, the 301dv scans as deep as 1,750 feet and includes an all-in-one advanced HD-ID and DownVü transducer.
VIRB Elite
The VIRB Elite is a true HD 1080p action camera that combines enhanced HD video recording with WiFi capability and easy to use features. VIRB Elite features a built-in,1.4â Chroma color display that stays on when the camera is on, but uses minimal power. The display lets you easily setup/preview/playback video and adjust menu settings without detaching it from its mount. Record at 1080p for up to 3 hours with the rechargeable lithium-ion battery. And video enhancement features like digital image stabilization and Lens Distortion Correction ensure footage looks great, even before you start editing.
Echomap 70dv
The echoMAP 70dv combo chartplotter offers amazing features such as advanced HD-ID sonar and DownVü scanning sonar for a nearly photographic sonar view under your boat on a 7â touchscreen with pinch-to-zoom. Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately) Its 10Hz GPS /GLONASS receiver updates your position and heading 10 times per second to display fluid vessel movement. Includes all-in-one transducer and preloaded with over 17,000 Garmin LakeVü HD maps.
Original Wiggle Wart
Despite its manufacture being 2014, this bait is called the Original Wiggle Wart because it’s being made with the original molds and components, but in new colors like Creek Craw.
Original Wiggle Wart
This is another new color, orange brown craw.
DT Fat
Rapala’s DT Fat is now available in the new Ike’s Custom Ink colors, like blueback herring, Caribbean shad, disco shad and penguin.
Original Wiggle Wart
This is mossback craw.
Original Wiggle Wart
This is the new red craw.
T1
Terminator’s famous T-1 titanium-arm spinnerbait is getting a few new colors this year. Smallmouth lovers might like cotton candy.
T1
Here’s blueback herring, a strikingly accurate portrayal of the invasive baitfish.
T1
This is hot olive.
Shad Rap
Although the bait isn’t new, the color is. You might recognize it as the color that helped Randy Howell win the 2014 Bassmaster Classic, demon.
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Scatter Rap
The Scatter Rap was one of the best-received baits of 2013, but for 2014 it is getting a slew of new Ike’s Custom Ink colors like blueback herring, Caribbean shad, disco shad and penguin.
Binksy
The Binksy is made for maximum appeal on top. The wide cupped mouth splashes and chugs while the blade chops the water and the spinner and feather add more attraction. This one has all the bells and whistles.
Arashi Deep
Like many Storm and Rapala baits, the Arashi Deep is getting a host of new colors.
Arashi Deep
Here’s another new hue in the deep-diving Arashi.
Denny Brauer Baby Structure Jig
Denny Brauer’s Structure jig is a cross between a flipping head and a football head, which Brauer says is as snagless as it gets when probing deep structure. If 3/4- or 1-ounce is too big for you, try this Baby model.
X-Rap
The Rapala X-Rap is one of the company’s most famous designs. In an effort to make it even more popular and deadly, new colors have been introduced from Ike’s Custom Ink line, including Marilyn, river perch, scoop and slick.
X-Rap
This is another example of the X-Rap’s new color line.
X-Rap
This is another example of the X-Rap’s new color line.
Deep Scatter Rap
Like the regular Scatter Rap, the deep-diving version got a new color palette from Ike’s Custom Ink as well.
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.
Scatter Rap Jointed
If you thought the original Scatter Rap didn’t have enough action, this ought to cure what ails you, a jointed version that articulates and shimmies as it dives to-and-fro.
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.
DT Flat
Rapala’s popular DT Flat crankbait gets the demon treatment as well. This bait and color combo should excel in cold water.
Shad Rap
Rapala has upgraded the available paint schemes in the famous Shad Rap shape. But, nothing else about the minnow was modified. The colors from Ike’s Custom Ink line that were added are blue back herring, Caribbean shad, demon, and mardi gras.
Shallow Scatter Rap
The evasive Scatter Rap Shallow is now available in the mule color.
DT10
Rapala’s famous DT series of crankbaits are enjoying a few new colors from Ike’s Custom Ink: bruised, rasta, girlfriend and mule.
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Arashi
Here’s another new color option for the original Arashi.
Arashi Rattling Flat 7
The Arashi Rattling Flat 7 is a mid-range crank that’s designed to pick off those suspending fish. It still has the circuit board lip and rotated VMC trebles.
Arashi Wake Crank
The Arashi Wake is said to be Brandon Palaniuk’s invention. He wanted a hardbait with the Arashi action that would either wake and shake on the surface or dive a foot or so when retrieved faster.
Rattling Deep 10
The Arashi Rattling Deep 10 got a color palette upgrade for 2014.
Wake Crank
This is a different view and color of the Arashi Wake Crank.
Bluegill
The Rebel Bluegillâs petite square bill deflects the bait off cover and snags, and takes the lure to about 3-feet deep. The bait body is distinctly bluegill-shaped, and the paint jobs perfectly mimic bluegills and other panfish. The single rattle produces a fish-attracting thump that really gets the attention of hungry predators. Unlike most other crankbaits, the Rebel Bluegill is equipped with barbless trebles to produce less damage to deeply hooked fish. Rebel engineers determined that landing a fish depends more on keeping constant pressure on it during the fight, and the presence of a barb does not substantially increase the percentage of landed fish.
Project Z Football Jig
Z-Man, known for its revolutionary Elaztech soft plastic and the Chatterbait, is entering the traditional jig market with a football jig and a casting jig. Both sport Z-Man’s highly textured skirt. This is the Project Z Football Jig.
Project Z Flip N Cast Jig
This is Z-Man’s other jig introduction, the Project Z Flip N Cast.
JerkMaster 121
JerkMaster 121 is a newly designed Livingston jerkbait that offers the most enticing, darting action, along with great color patterns for all water types. It also features Livingstonâs new sound chamber designed with advanced rattles & EBS MultiTouch Technologyâ¢. This 4.76â design has a perfectly weighted, balanced design that throws this bait a mile & hits the active 5 to 8 foot range with the best combination of features short of a live bait. It also includes super-sharp, 4 times strong premium Daiichi® hooks
Deep Impact 18
When the fish are deep, Deep Impact 18 not only brings you to them but with Livingston Lures exclusive sound chamber featuring the combination of advanced rattles & new EBS MultiTouch Technologyâ¢, it instigates predators to strike hard & fast. Featuring natural baitfish sounds, the Deep Impact 18 will dive to 28 ft and features super strong Daiichi hooks.
Howeller Dream Master Classic
The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2.5â, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Livingston’s proprietary EBS (Electronic Baitfish Sounds) Technology⢠mimics natural baitfish sounds. It also features 4 times strong, super-sharp, premium Daiichi® hooks.
Howeller Dream Master Classic Plus
The Howeller DMC Plus is a 2.6â inches medium to deep diver version of the Howeller Dream Master Classic. The Howeller DMC Plus features the championship winning design with Livingstonâs new sound chamber, advanced rattles & EBS MultiTouch Technologyâ¢. The slightly larger profile produces a wide, strong wobble with fast, enticing action that game fish cannot resist. The Howeller DMC Plus also features 4 times strong Daiichi super sharp, premium hooks. This bait and the following Livingston offerings will be on shelves this fall.
Howeller Dream Master Classic SQ
The Howeller DMC SQ features the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. The Howeller Square offers a unique sound chamber with patented EBS MultiTouch Technologyâ¢. It can be fished with the sounds of snapping shellfish and frenzied baitfish or completely silent for a stealth approach.
Primetyme CB 2.0
The Primetyme CB 2.0 features a thin, circuit board lip that mimics the disruptive escape action of a baitfish in addition to producing the actual sounds these baitfish make. This lure offers advanced rattles & EBS MultiTouch Technology⢠letting you choose between distressed, frenzied or crawfish sounds as requiredâa selection that no other lure in history has provided.
Primetyme SQ 2.0
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingstonâs new sound chamber that features advanced rattles & EBS MultiTouch Technologyâ¢. Anglers will present an enticing action produced by this lureâs thin square lip along with an option of frenzied or distressed baitfish sounds to call them in, closing the deal with super sharp, 4 times strong Daiichi hooks
Primetyme CB 1.5
Primetyme CB 1.5 is a hot little lure that has a tight, fast wiggle produced by a narrow circuit board square bill. The Primetyme CB 1.5 targets fish down to 6 feet and features Livingstonâs new sound chamber, designed with the perfect combination of advanced rattles & EBS MultiTouch Technologyâ¢. It also includes super-sharp, 4 times strong premium Daiichi® hooks.
Walking Boss Part II
Walking Boss Part II features the same top-producing action and look of the Walking Boss with the added exaggeration of the distress baitfish provided by the jointed body. Put together the distress action, looks and Livingston Luresâ exclusive sound chamber with the combination of advanced rattles & new EBS MultiTouch Technologyâ¢, this is the jointed Boss on the water for any game fish youâre after.
Walking Boss
Walking Boss is a top-producing, top water lure that is balanced and weighted for casting ease and effortlessly produces the right actions. Perfect action & looks along with Livingston Luresâ exclusive sound chamber, featuring the combination of advanced rattles & EBS MultiTouch Technologyâ¢, make this the Boss on the water for any game fish youâre after.
Walk N Pop 77
The Walk N Pop 77 is a real upgrade to traditional poppers with its face designed to maximize water spray and sound. It includes the newly designed Livingston sound chamber featuring advanced rattles & EBS MultiTouch Technologyâ¢. Its weight moving and balancing system allows it to throw far & sit perfectly in the water so that its action, look and sounds produce increased strikes. The Walk N Pop 77 also includes super-sharp, 4 times strong premium Daiichi® hooks
KVD 1.5 Shallow
This little square bill runs to 3 feet and has the same body style as the original 1.5 that hunts and deflects, it just doesn’t run quite as deep.
KVD 8.0
This magnum sized square bill dives to 7 feet and has a great wandering action. It’s another case of big baits catch big bass. The 8.0 is based off the original 2.5, it is just larger. It weighs 1.5 oz. and is 5 inches long. It deflects really well off of cover.
Lucky Shad
Ever since Strike King has been in the hard bait business, anglers from across the country have asked for a minnow-style bait like this. With breakthroughs in molding technology, this plastic bait has the same great action that similar balsa baits have. It dives to 8 feet.
Rage Blade Blaster
This bait is counterbalanced for vertical presentations and works well in lieu of traditional spoons. It is also reported to have a great hookup ratio.
Tour Grade Titanium Bladed Umbrella Rig
As the name implies, this umbrella rig is made of titanium and is darn near indestructible.
Tour Grade Naked Rage Blade
This has all the same features of the Tour Grade Rage Blade but with a clear blade. It also comes pre-rigged with a Strike King Blade Minnow.
Diezel Chatter Bait
The Diezel ChatterBait is the beefiest bladed jig ever, and it comes pre-rigged with a Z-Man Diezel Minnow swimbait.
Diezel Spin
Although it looks like a redfish spinner, this spinnerbait’s large Colorado blade will call up bass with the best of ’em.
Quadzilla Spinner Rig
Upon close examination, the Quadzilla Spinner is a hotrod spinnerbait rather than a full-fledged umbrella rig.
Soul Jerk 115 Death Drop
Soul5 Tackle labs designed the death drop to be a super slow sinking jerkbait with premium components that will retail for less than $10.
Muscle Squared 65
Soul5’s Muscle Squared is designed to wreck shallow bass while taking it easy on your wallet.
Victory Deep
This deep diver puts high-dollar action, components and finish in a budget-minded package.
Deep Crank
This deep diver lights up dark water with glowing capability.
Slop Hopper
For 2014, The Trigger X Slop Hopper has been retooled by Bassmaster Elite Series pro and Bassmaster Classic champion Davy Hite. This new model sports a 3 1/2-inch length in addition to the 4 1/2- and 5 1/2-inch models.
Swurm
Remember the first soft jerkbaits? They were kind of actionless hard plastic, but the shape was good. Yum has improved on that shape with the Swurm, a new slithering and twitching soft jerkbait.
Crunch Minnow
Pro Point Lures has created a swimbait that offers anglers hand-poured action in mass-produced durability. The Crunch Minnow has a subtle yet seductive action.
Fight’n Bug
Regardless of how you rig it, the Fight’n Bug is sure to garner attention. Think bed fishing, beefy drop shots and pitching into sparse cover.
Flying Fish
Before you pass judgement on this unique swimbait, you need to see it in the water. For all of its appendages, the Flying Fish has a relatively subtle action, but still displaces a lot of water thanks to its extra “wings.”
Rage Tail Menace
This might be one of the most versatile soft plastics around. In dark hues, it can rig as a jig trailer, but on a leadhead in white, it makes a jam-up shad imitator.
Rage Baby Craw
The Rage Craw has been duping bass for years both by itself and on jigs, but now it has a smaller cousin that’s ideal for a more finesse bite.
Batwing Z
This hot rod chunk is made to give lots of action yet last for fish after fish thanks to its Elaztech construction, which is reported to last 10 times longer than regular plastics.
Scented Curly Tailz
This slightly larger grub comes loaded with salt and scent in the Elaztech plastic.
Grub Z
Also made of Elaztech soft plastic, the 3 1/2-inch Grubz are great for a finesse swimbait presentation or loading the cooler with crappie.
Pop Shad Z
While this concept is not new, Z-Man has nailed it thanks to their buoyant proprietary Elaztech plastic that will float a hook. Imagine a topwater bat that enjoys a remarkably high hookup ratio. Plus, more often than not, bass are keyed into shad rather than frogs.
Christie Craw
Ever the power fisherman, Jason Christie has made a craw to his exacting specifications: big action from two pincers and a body lined with legs that’ll easily slip into heavy cover behind a big chunk of tungsten.
Christie Critter
Jason Christie’s Christie Critter is an incredibly versatile soft plastic that is ideal for Texas and Carolina rigging.
Crusteaz
This interesting soft plastic would make a great addition to a jig that you wanted to bulk up, without adding a ton of action.
Blade Minnow
This soft jerkbait is great for adding to scrounger heads, swimbait hooks and chattering jigs, like the Strike King Rage Blade.
Rage Bug
The Rage Bug has been earning Elite Series pro checks all season long thanks to its subtle yet realistic action. It’s been a favorite for free-swinging jig heads and standard jigs alike.
Rage Bug
It’s available in lots of natural colors. Don’t expect merthiolate or bubble gum anytime soon.
Slim Swimz
Like all Z-Man soft plastics, the Slim Swimz is made of Elaztech plastic, offering you ten times better durability than regular plastics. Another benefit of its construction is the inherent action; moving baits like the Slim Swimz have a great kicking and rolling movement in the water.
Finesse TRD
This is about as finessy as soft stickbaits get. Its teeny size is also ideal for panfish.
UV Beaver Whiskers
Again, before you judge you need to see Tightlines’ Whiskers line of baits in the water. The whiskers add a whole new action to traditional plastic styles.
Black Talon
Tightlines UV Tackle is known for its UV-responsive soft baits, but the Black Talon is the company’s first-ever hardbait to be built with UV technology.
Wac-O-Worm
This soft stickbait is about as loaded with salt as soft stickbaits gets, which means it casts a long way and has all kinds of shimmying action when Texas rigged and falls at a good rate when wacky rigged.
Punch’N Rig Whiskers
The Whiskers Punch’n Rig takes a craw body and adds a rubber skirt in lieu of pincers. Not only does this make it slide into heavy cover easier, it gives off a new action that the bass almost certainly haven’t seen.
Sizmic Grub
Although it’s called a grub, this small soft plastic is a hybrid grub and swimbait. The unique tail causes a twisting and rolling action that neither regular grubs nor swimbaits have.
Texas Rig Whiskers
The Whiskers Texas Rig retains the claws but has the same rubber skirt running crossways through it.
Pork Minnow
Sure, it looks like your everyday soft jerkbait, but there’s nothing remotely close to the Uncle Josh Pork Minnow on the market. As the name implies, this sucker is made from real pork, like the company’s jig trailers. The scent and action are reported to out fish regular plastics and live bait.
Pork Crawler
Like the Pork Minnow, this crawler is oozing with action and live pork scent.
Minnow
GloPro’s soft plastics – like the company’s hard baits – glow with the addition of a glow stick.
Poison Adrena
Shimano and Jackall have teamed up to make these drool-worthy sticks. The method by which they’re made takes high-quality carbon and wraps it both inside and outside the blank in an X pattern. This construction is said to offer reduced weight but a higher strength and a truer shape under load.
Expride
The Expride line features a construction similar to the Poison Adrena in that the carbon has been applied to the blank in a X pattern, which adds to the rod’s sensitivity and strength.
Victory Pro Carbon Spinning
Working closely with B.A.S.S. Elite Series Pro Skeet Reese, the Wright & McGill Co. is extremely excited to announce the introduction of an entirely new performance rod series called the Victory Pro Carbon series.There are 10 new rods in this series and each one is designed from front to back for one of Skeetâs favorite techniques. There are 7 casting and 3 spinning models, and each one features our exclusive and new Pro Carbon blank, new guides, new reel seats, all designed to reduce weight and create the ultimate fishing tool!
Victory Pro Carbon Casting
Skeet also had his hand in the development of the actions for the Victory Pro Carbon casting rods.
Victory Pro Carbon
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of three new carbon frame spinning reels that will be the highest performance spinning reels the company has ever introduced. The new reels feature an ultra light weight, strong and durable carbon frame and dynamic balanced rotor. The ported aluminum spool features carbon inserts to reduce weight even further while adding rigidity. In addition, the reel has a custom graphite handle and EVA handle knobs to enhance performance and to provide all day fishing comfort to the angler.The fast, 6.0:1 gear ratio, titanium main shaft and a total of 10 ball bearings, including 2 ceramic ball bearings, ensure that the new Victory Pro Carbon reels are the smoothest, lightest and highest performing reel weâve ever introduced.
SRVictory II
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of a new generation, Victory II casting reels. The new reels feature a lightweight aluminum frame and spool and will be available in both left and right hand retrieve in a 6.3:1 and 7.0:1 gear ratio. The new reels now have an easily adjustable, magnetic casting control located on the outside of the side plate which allows the angler to fine tune their reel for any bait presentation and fishing application. The spool is removable and rides smoothly on stainless steel ball bearings.The reel has a total of 10 bearings for smooth and trouble free fishing.The extra wide power handle makes landing large fish easier and provides for maximum energy when needed. There is a large and powerful star drag that is infinitely adjustable to any fishing condition.
Stella FI
The new Stella FI series features innovative Shimano technology including Micro Module gearing, S-Direct gear alignment, G Free Body design, and CoreProtect. The Micro Module gear teeth are smaller so that operation is smoother. S-Direct gear technology improves gear component alignment which kills all handle play.
Speed Freak
Quantum has joined the super high speed reel race with the Smoke Speed Freak, an 8.1:1 ratio scorcher that pulls in just about 3 feet of line with each turn of the reel handle. Plus, it’s got Smoke architecture so it’s lightweight (6.4 ounces), smooth and has a new Slim Line ACS external cast control. The Performance Tuned Carbon Stainless Ceramic drag offers a lunker-stopping 25 pounds of drag.
Knife
Wiley X says these frames for medium/large faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Arrow
According to Wiley X these frames for small/medium faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Pluma
These vintage-inspired female frames are named for the iridescent silvery-purple fish found in the beautiful Atlantic reefs from the Bahamas to Brazil, Costa tells us. Made with shiny, nylon frames and new 5-barrel optical hinges for added sturdiness, these glasses look great on boats, beaches and in backyards.
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Cat Cay
Costa says these rugged men’s sunglassesâboasting a patented vented system that keeps their lenses clearâwill help you make your own history out on the water.
F1 Pant
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
F1 Jacket
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
F1 Jacket (green)
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Tortuga Fade Frame
These sunglasses are so new, Costa hasn’t sent us a description.
Austin
These rimless sunglasses with 580P technology have adjustable nose pads to fit whatever it is you do on the water.
Saltbreak
Costa says there’s nothing fancy about these bold, hardworking framesâthey’re just eye-catching. Made of a durable nylon and with sturdy integral hinges, they’re as tough as they look. On top of that, they’re versatile: they come in five epic colors.
Shoreline Jacket
Carhartt says this jacket can handle anything Mother Nature can throw at it, and look good doing it.
Tappen Cargo Short
This hard-working, sweat-wicking, stain-busting short stares down heat and grime according to Carhartt. So itâs ready to get back to work after every wash.
Mandan Shirt
Carhartt says this shirt is built to beat the heat. Not only does it wick sweat, its power venting back panel optimizes airflow to keep you cool as a cucumber. Fights stains, too.
Dockside
Smith Optics says the new Dockside is a large fitting frame that provides superior coverage from sun reflection on and off the water.
Wayward
Wayward is new for 2014 from Smith Optics. These new frames also feature Smith Optic’s “ChromaPop” lenses.
Dragstrip
Dragstrip is a new frame from Smith Optics for 2014. These new frames also feature Smith Optic’s “ChromaPop” lenses.
Discord
Discord is another new frame for 2014. These new frames also feature Smith Optic’s “ChromaPop” lenses.
X-Long Wide Gap
This hook is ideal for plus-size soft plastics with its offset point, extra-long shank and resin-closed eye. Sizes are 3/0, 4/0 and 5/0.
Swingin Ruby Head
Free-swinging lead-and-hook combos have accounted for hundreds of thousands of dollars won on the Bassmaster Elite Series trail in 2014 alone. Pros tried keeping the rigs secret, but they were enjoying so much success that it proved impossible. VMC’s offering has an articulated jig head and an extra long Z-bend hook with an offset point and a recessed eye.
TK133
The TK133 is the newest flippinâ hook in the TroKar arsenal. The Big Nasty Flippinâ hook incorporates an aggressive bend design that is engineered to keep the greenbacks pinned up tight! Manufactured in Denver, CO with super-high carbon Q741 wire, the TK133 Big Nasty Flippinâ was designed by the TroKar proâs with a smaller gap to accommodate various styles of precision baits in their arsenal.
TK135
âGo Big or Go Homeâ, thatâs what Skeet Reese told TroKar when requesting a bigger, meatier and nastier flippinâ hook. TroKar listened and engineered the TK135 HD Flippin hook, the most radically stout flippinâ hook produced by TroKar to date.
All Purpose Worm Hook
Having lots of choices in hooks is great, but walking down the hook aisle at your tackleshop can easily leave you with more questions than answers. Enter Owner’s All Purpose hooks, this Worm Hook and the EWG model. Owner advises the All Purpose Worm Hook is best for worms, soft jerkbaits and not-so-bulky plastics.
All Purpose EWG
Try this All-Purpose EWG (extra wide gap) hook for bulky creature baits and swimbaits.
Brush Head
Need a wacky jighead that won’t get hung or snagged? Besides the obvious weedguard, the line tie has a small guard on the front of it that keeps the hook out of trouble in and around vegetation.
Finesse Shroomz
Z-Man’s Finesse Shroomz is a hybrid hook that’s mostly a shaky head and a can also pull duty as a wacky head.
Mark Davis Jointed Structure Head
This jighead mates the free-swinging hook craze to Strike King’s newest head design, the Structure Head, which is half flipping jig and half football jig. The end result? A super snag-resistant way to drag your plastics around deep structure.
Mark Davis Jointed Structure Head
Mark Davis’ Structure Head is available in three colors.
Mark Davis Jointed Structure Head
Here’s the last color.
Rod Tube
Taking a trip out of state to some bassin’ Mecca? Consider storing your sticks in Plano’s Rod Tube, a burly airline baggage-handler proof way to travel with peace of mind.
50-quart cooler
Rugged coolers are nothing new, but Canyon Coolers hold their own among the others but weigh less in comparable sizes. Plus, they keep ice for up to 14 days and are available in either white or sandstone. To boot, they’re more affordable than many other brands and actually hold what they say they do.
Rod Pod
Running out of room in your boat but need to take more sticks to the lake? Consider an ARE Rod Pod or two. They each hold several combos or a slew of rods securely on top of your pickup. They’re also weatherproof.
Oil Change Kit
Got a 4-stroke Merc? Life just got easier. Mercury’s complete Oil Change Kit makes it easier than ever to be sure you’re giving your outboard the best oil change possible in the correct manner.
Mosquito Coast
Got bugs? Sure you do, it’s summer. BullFrog has got your back with Mosquito Coast, a DEET-free repellent that also has aloe in it, for a cooling sensation when it hits your skin.
Locker
Got a topper on your pickup? Then you’ve got wasted space in the ceiling. Leer has created a fancy drawer that fills that space with lockable storage.
Trolling Motor Mount Light
Rigid is listening to the bass fishing market and working to fill voids in anglers’ needs. In this case, this light replaces the front part of a Minn Kota Fortrex trolling motor.
EZ Skirt Finesse
These high-quality skirts.are handy when you need to give your jig a finesse look in a hurry.
Back Up Light Kit
As anglers, many times we’re backing up in total darkness within close proximity to other boats and trucks. In these instances, you want as much light as possible to show you hazards. Rigid has fabbed up reverse lights that easily mount to your bumper to brighten the early morning darkness.
VT-2
With air and water temperatures rising, bass mortality also peaks. The enemy of livewell-bound bass is heat and low owygen levels. The VT-2 remedies this problem by allowing air in and heat and bad gases out. Plus, as you drive home from the lake, your livewells will dry thanks to the newfound circulation the VT-2 offers
Tundra Grill
If you drive a 2014 or newer Tundra, you ought to look into this grille for a one-of-a-kind look.
BucketGrip
Do you use a 5 gallon bucket on your boat or anywhere else? This ingenious “coaster” keeps it in place no matter what. The Bucket Grip is a sturdy non-skid /non-marking ring that is designed to minimize sliding and toppling.
Pro Four Stroke 200
Mercury has retooled its 200-horse 4-stroke to be a more efficient, lighter and torquier replacement for the old 4-stroke.
Small HP 4 strokes
Brand new for the Wisconsin outboard manufacturer is a small-horsepower line of 75-, 90-, and 115-horse 4-strokes. They are a shade heavier than 2-strokes but have four cylinders and greater displacement for a super stout midrange and hole shot.
Spinnerbait Box
Never again open your spinnerbait box to gaze upon a gooey, melted mess. This tailor-made box keeps your baits hanging upright with breathing room.
Deep Stowaway
This watertight box is a great keeper for your plus-sized plugs, thanks to its cavernous compartments.
Sportsmans Trunk
Taking a road trip? Do you rotate the tackle in your boat based on the seasons? Then you likely need a trunk like this to keep all your goods organized.
Evoke 1.2
This shallow diving crankbait weighs 3/8-oz and is 55MM in length. It dives to 3-4 feet on 20-pound line and its super buoyant body profile and plastic makes it the perfect crank to crash hard into cover.
Balisong Minnow
Balisong 130 & 100 are Deps suspending jerkbaits that offer a high pitched rolling action. They feature a triple weight transfer system that not only aids in casting distance but also adds vibration and sound.
Slide Swimmer175
Slide Swimmer 175 & 250 Japan’s leading tackle manufacturer for monster bass, Deps, introduces the 175 size of the ultra-popular Slide Swimmer. The 175 is 7 Inches long and weighs 2.75 oz. On a straight retrieve the Slide Swimmer glides back and forth producing an irresistible action to monster bass and stripers.
Helips
Ima has added the âSelect Series,â several models previously only available on the Japanese market. This includes the Helips a topwater dual prop bait. There are 4 hot new topwater colors being released for summertime including Bone, Ghost Shad, Matt Black & Chrome Shad
Skimmer Grande Little Stik
The Little Stik 135 is more of a tournament-sized bait. Youâll be able to use it coast to coast, from bream beds to the shad spawn, and of course the blueback lakes are where itâll really be a big deal. The Skimmer Grande 125 wonât be quite as finesse as the Skimmer but still skims gracefully on the surface when walked.
KJCrank
KJ Crank – Unlike traditional solid-bodied crankbaits, the hollow body KJ Crank features an extra-strong double frog hook and a circuit board lip to allow it to plow through the heaviest vegetation on the lake. This allows you to show fish a crankbait where no other crankbait dares to travel. It also has two stainless steel connectors should an angler prefer to add treble hooks, blades or feathers.
Kaharaba
The Kaharaba combines a tungsten head with hand-tied silicon and tinsel skirting material to create the ultimate finesse jig, available in both football head and round head styles, in sizes from 1.3 grams up to 9 grams.
Buzzy Kahara Frog
The Buzzy Kahara Frog combines a naturalistic hard resin frog body with a buzzbait blade to attract fish via multiple senses. At ¾ of an ounce, it can be thrown a mile, and itâs available in eight highly-realistic combinations of skirt, body color and buzzbait blades to match the prevailing conditions.
Opti Grub
Optimum Baits also developed the new 5â Opti Grub, built on the same proven design as the rest of the Opti Series, but with a wildly vibrating curl tail, and available in four new colors. Works great buzzed over grass or swam on a light jighead.
Victory Tail
The Victory Tail, a fork-tailed collaboration between Optimum and Lucky Craft, was previously available in 3â, 5â and 8â sizes. Beginning in the fall it will also be available in 6â and 7â sizes.
Opti Shad
The Opti Shad, with its boot-tailed configuration, was previously available in 2â, 4â and 7â sizes. Beginning this year it will be available in 5â and 6â sizes as well. The new size offerings give anglers a full range to use wherever they go. These baits are perfect for rigging on a jighead, scrounger head, drop shotting or even fishing on a weightless worm hook.
Craw Tube
The Reins Craw Tube, a very versatile lure, is effective when fished in flipping and pitching situations, or the pinchers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations. The Reins Ring Craw Tube was designed to fix problem areas of other baits, such as low hook-up ratios from too much excess of plastic that folds over on the hook or spinning from deformed rudder like pinchers. The Reins Craw Tube is great for flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across or off color water where bulk is desired. The Reins Craw Tube is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Punchin Predator
Reins introduces the new Punchin’ Predator, a flipping style bait built for efficiency when fishing compact targets. The Punchin’ Predator was designed to fix problem areas of other baits, such as snagging from too thin of mid section or spinning from deformed rudder like pinchers. It is great for punchin’ or flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across that can be difficult to fish with other baits that aren’t as streamline. It is also known to be effective when fished on a jighead in deeper clear water. The Punchin; Predator is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Football Tungsten
The industry leader in tungsten weight technology, releases a sliding football head weight that builds upon existing designs to allow for full customization of any soft plastic lure. The sliding football head incorporates a tungsten football-shaped head with a hole cut through it to allow for use with an anglerâs preferred soft plastic and a matching hook. The idea was generated from Bassmaster Elite Series angler David Walker.
Pera R
Japanâs finest terminal tackle brand, Zappu, releases the Pera R, an add-on propeller that will allow you to adapt any soft plastic lure to the recent Spybaiting phenomenon.
AutoChart LIVE
Imagine fishing a body of water where you possessed the only accurate contour map in existence. AutoChart Live is an exclusive DIY mapping program that allows anglers to create their own precision contour maps, live and on the fly. Offered as a free software upgrade for users of Humminbird’s ONIX and ION Cross Touch touchscreen units, AutoChart LIVE provides 8 hours of mapping data. After 8 hours of data have been compiled, users can either erase the data and commence mapping, or purchase a Zero Line Map Card (MSRP $99).
Columbia
Sportswear Megavent PFG
Helter Skeletons, Ltd.
Authentic Skeletal Articulation
Lit-Industries, LLC
Lit Coolers
ZEBCO Brands
ZEBCO Splash Combos
Vexilar Wifi transducer unit is now incorporated into the Navionics award-winning app giving your iPhone or iPad split-screen Navionics cartography and fish finder sonar all in one.
This is the bait that caught Fredâs 9 lb 3 oz monster largemouth at the 2014 Bassmaster Classic. The commando Roumbler is a revolutionary vibrating bait that incorporates a free swinging hook behind an oscillating coffin style blade. The free swinging hook provides a new dimension in fish catching action to an already proven bait style. As with all of the Pepper Commando series baits, the free swinging hook eliminates the fishes ability to leverage themselves loose which translates to more fish in your boat.
The Roumbler comes with a 4/O Trokar swimbait hook, a hand tied #2 Gamakatsu feathered treble hook and a soft plastic swimbait. The swimbait and treble hooks can be interchanged to meet any fishing condition. The feathered treble is perfect for open water conditions or to provide a smaller profile for tough-to-catch fish. The weedless swimbait hook is excellent in all conditions, but shines in heavy cover.
The Spro BBZ-1 Rat is a 10-inch two-piece wake and walking bait. It comes with a patent-pending 8-section articulating hard tail that is easily replaced with a simple toothpick-holding design.This bait is made of a multi-composite material that has a plastic shell that is injected with foam to create a realistic wood feel and action.
The goal of the Crawball football jig is absolute realism. The scalloping on the head looks more like a crawfish scooting than just about any other jig.
This prop bait is a high-floater, but is weighted so it throws better than any balsa prop bait. Also, when jerked, it wonât roll over and stays horizontal. This bait, in four colors, will be available this fall.
This skipping jig is hand-tied in Martinez, Ga., and comes in 12 colors. Itâll be ready soon.
If a spinnerbait could be considered âloadedâ with options, the High Class is it. A ball bearing swivel swings the High Class blade and the skirt is made with traditional living rubber as well as silicone-color accents.
This swimbait head has a prop for added appeal and flash.
For 2014, Bernie Schultzâs spinnerbait gets smallie-approved painted blades.
The Yamamoto Funka Frog
With bulbs on either end, the Money Maker makes a great wacky rigging worm. It skips well too.
These kits make fishing easy thanks to its all-inclusive kits and instructions. Donât know how to make a Texas or Carolina rig? No problem. Everything youâll need to make the rig and how to do it is included.
Chris Lane designed this soft lure to be one of the most versatile plastics on the market. Whether itâs Texas-rigged, Carolina-rigged or drop-shoted, the lureâs three appendages move with the slightest angler input.
Laneâs Pow Stick plays off of his signature catch word, âPow!â, which was made famous during his Bassmaster Classic win. This stick is ideal when fished weightless or wacky rigged.
The Slim Shad is a ribbed swimbait thatâs designed to be slow rolled on jigheads.
Thin-tailed swimbaits are super popular right now, and for good reason: they flat-out catch fish. Berkleyâs offering has PowerBait scent and a wild tail-kicking action.
This new, smaller profile of this craw allows for a more finesse presentation, easier entry into thick cover and better hooksets.
The Incredi-Punch was designed to slide through the heaviest slop, right into where the fish are.
The Medium Fast Casting Rod from the Castaway Rods Pro Sport Series features 24-Ton, IM7 carbon fiber, a CA Resin System, Forecast SS304 Stainless Guides/Compression Rings to deliver maximum performance, Split EVA Light-Core handles, Sensa-Touch locking reel seat, and CastAway Static Zoned Guide Spacing for max casting distance. This rod retails at $79.99.
The Lewâs Custom Speed Stick Series rods are constructed with Lewâs new propriety, multi-layered, multi-directional, HM60 graphite and feature Lewâs exclusive Power Core. The new Power Core construction makes the new Custom Speed Stick rods incredibly strong, while allowing weight reduction and increased sensitivity. The new Lewâs Custom Speed Stic is Lighter, Stronger, and Faster on the hook set.
The Major Craft Nanoace is a Japanese rod that will soon makes its debut in the United States. The rod will retail at $100.
The new Major Craft MS-X rod comes in three models: baitcasting, bait finesse and spinning. The new version, 10 years in the making, has reinforced stiffness again torsion, a titanium frame and a high, crisp action.
Named after the southern greeting, Heybo offers a wide variety of t-shirts for the fishing enthusiasts.
The Strip Flip sandal from Simms features EVA foam midsole and arch support for comfortable all-day fishing in warm weather. They have a durable synthetic nubuck upper and non-marking soles — good news for boaters with white decks.
A new addition to Simmsâ Guide Collection, the Clinch long-sleeve shirt has the cooling feel of cotton but the moisture-wicking properties and durability of nylon. Itâs available in fishing colors, such as âcornflower.â
STORMR Fusion bibs provide protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
STORMR Fusion jacket provides protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
The Hamlin frame featuring the brand new 580P blue mirror lens debuts at ICAST this week and will be available in the fall. The 580P mirror technology is built into the polycarbonate making the glasses lightweight and impact resistant.
These new trebles have a wider gap and shorter shank that are designed to stick fish and keep them stuck.
As the name implies, the Jungle Flipping Hook is made for scary thick situations and cover.The eye is 100 percent closed and the wire is stronger than traditional high-carbon steel hooks.
Owner designed the bean-shaped head to be used with swimbaits. The shape gives the plastic an erratic action. A weedless version is also available.
This jighead is available in three sizes and is ideal for skipping in lighter weights, or fished deep in bigger sizes.
Like the Crawball football jig, this scalloped-head shaky head strives for realism.
Beyond Coastal has developed a new line of skin care products from sunscreen to lipbalm to aftersun lotion to protect, nourish and repair skin that sees a lot of sun.
Need a waterproof backpack? Sure you do, and Simms has got you covered.
The Equalizer is a trolling motor assist system that is a must for any Motorguide trolling motor with a Gator mount (fits most Motorguide Gator mounts). The Equalizer is a add-on accessory that aids in trolling motor deploying and stowing and can reduce the pull weight felt of the motor by over 50%.
Spinbait 90 1/2 oz
The Realis Spinbait 90 was created to match mature bait fish while still keeping finesse opportunities. This hard bait better immates minnow behavior.
M-62 5 A 1/2 oz
The new Realis M-62 5A crankbait has a thin-cut lip that is structurally reinforced. While the lip is flat and wide, the lip is proficient in displaying a significant amount of water.
Vibration 68 G-fix 3/4 oz
The Realis Vibration 68 G-Fix is designed to move through water columns with little resistance, and its fall is balanced with a subtle shimmy.
Vibration 62 G-fix 1/2 oz
The Realis Vibration 62 G-Fix has a tight profile and is one of the thinnest lipless crankbaits constructed.
Jerkbait 100 Deep Runner 1/2 oz
The Realis 100 Deep Runner Jerkbait was designed to bring a ripbait to the market that could fish heavier lines. The DRâs lip construction is reinforced by intersecting angles.
Jerkbait 110 Suspend 5/8 oz
The Realis Jerkbait 110 Suspend is a snack size jerkbait that is made to cover water more effectively and at longer distances.
Shad 62 DR Suspend 1/4 oz
The new Realis Shad 62 DR is a deadly finesse rip-bait able to cover several depth columns. It is a noted shallow runner, and its body profile is the same within all models.
Crank G-87 20A
The new Realis Crank G-87 20A can dive beyond the 20-foot mark and remain balanced. It features a weight transfer system with enlarged magnetic ballast carriage.
Ben Parker Magnum Flutter Spoon
Itâs hard to appreciate the size of the Ben Parker Magnum Flutter Spoon from Nichols Lures until you hold one in your hand — or chunk one into the next county. Shown next to the 5-inch Nichols flutter spoon, they look massive. And deadly on big bass, as proved by the Bethel University team that won the Carhartt Bassmaster College Wild Card tournament on Pickwick Lake recently. The 8-inch, 3 1/2-ounce slabs mimic big gizzard shad and attract the biggest bass in the school.
Inline Spinner
Panther Martinâs new inline spinner has a Heavi-Scent hook for added appeal.
Vibrant Image
Panther Martinâs new inline Spinner has FishSeeUV which allows the fish to see far better in cloudy or murky waters.
Spinbait 80 G-fix
The new Realis Spinbait 80 G-Fix is the perfect bait for deeper targets because they can stay in deep zones longer and fish more accurately.
Plubber Freshwater Fishing Worm
Mr Wiffleâs Plubber is a chunky ribbontail bait that offers anglers a big profile in a short plastic bait. Think Carolina rig.
FrogChugger
This cupped-mouth topwater chugs, bloops and spits.
Maxim
The new Phenix Maxim Series utilizes a Multi axis Carbon Fiber scrim. This allows Phenix to build an extremely light and sensitive rod. Phenix then utilizes a cross wrapped Carbon Tape to insure strength and proper flex. It also features a new Phenix Designed up locking reel seat. The Casting models feature a split trigger design with the durability and performance of a single piece reel seat. Slender High density EVA handles are comfortable for all day use. The New Maxim series of bass rods also features SiC guides unlike many others in this price point.
K2
The K2 evolution begins. Only the best in mind, the K2 rod blanks are constructed with our own proprietary blend of composite material from Toray, the world leading manufacturer of elite carbon fiber material. Utlizing cutting edge rod blank technology, Torayâs T-46 Ton composite is the core of what sets us apart from the competition. Our unique layering process combined with detailed construction results in a rod blank that has exceptional balance and sensitivity. The lower rod is reinforced to increase strength for better back bone performance while not adding considerable weight or bulk. Anglers expect the best, and the K2 rod delivers.
4B1
Moderateâfast, crisp action rods, the Sling Shot series is designed for long-distance plugs and bait. The moderately fast action, combined with a quick recovery, gives all rods in the Sling Shot series optimum performance. The rodâs maximum distance and fish-fighting ability is uncanny with aerodynamic plugs and bait.
IS1-904
The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.
IS1-785
The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.
PT Rods
Under the heading, âwhy didnât someone think of this before?â is the Line Memo Indicator being built into the butts of Quantum Smoke PT rods. Elite Series angler Gerald Swindle gets credit for the innovation, which enables the fisherman to turn a spring-loaded dial to show the pound test of the line he has on each rod/reel combo The 14 models in the Smoke PT series also feature Fuji ACS and VSS reel seats and EVA high performance foam grips.
Concept A
Fishingâs Concept A is an aluminum-framed reel thatâs made to stop lunkers in their tracks with 22 pounds of drag. It designed to fit low on the rod so you can easily palm it. Itâs also got seven ball bearings and is priced at $170.
Concept E
The Concept E is a lightweight at 5.7 ounces thanks to its Featherweight magnesium frame. It also features a Japanese NTN Dead Stop anti-reverse, a 6-way centrifugal braking system and 13âs Bulldog Drag make long days on the water easier.
Concept C
Concept C has Airfoil Carbon sideplates and an upgraded stainless steel gear shaft. A total of nine bearings keep things running smoothly.
Concept KP
This is the Ferrari of 13âs line. Itâs loaded with Japanese NTN Dead Stop anti-reverse, Airfoil Carbon sideplates, EVA Tech knobs on the handle, and weighs in at 5.1 ounces.
Gan Craft G Blood
This is a line created specifically to maximize the performance of big swimbaits. The custom grey finish reduces underwater reflection. Its 100 percent fluorocarbon offers maximum strength and abrasion resistance. And itâs low stretch and high density support the four primary actions of big swimbaits: retrieve, sink, stay and flow.
XTCB 8 Braid
By using 8 strands of fiber during the braiding process, P-Line has made a braid that is extremely tight and compact. The benefit to the angler is a smooth finish that retains its round shape.
XTCB Braid with Teflon
By incorporating DuPontâs Teflon Surface Protector, P-Line has created a braided line with more abrasion resistance that flows through the guides with less friction.
Nano
This West German company produces co-polymer sinking lines that it says are 30-50 percent thinner than lines produced in other countries, while maintaining itâs strength. Balsax produces over 20 different lines for the European market and are unveiling a handful in the U.S.
White Peacock Fluorocarbon
White Peacock is 100 percent fluorocarbon line, fast sinking, durable and invisible in the water. It claims to be 50 percent thinner than ordinary lines.
Color Code Wind-on Superbraid
This braided line comes in four different colors, a different color for the four different pound test lines they carry, 60, 80, 100 and 130. Which makes it easy to differentiate the different lines in your tackle box.
Tournament 8
This company is touting a nano coating on top of an 8-carrier construction for a very smooth and quiet braid.
Icon T gray camo
Hukâs Icon T is built with moisture wiking fabric, a drip dry finish, spf protection. Itâs perfect for bass fisherman because the shirt is built to make sure it doesnât pull when casting which prevents wear on shoulders.
Fowl Weather Gear – Speed Suit
The Huk Speed Suit is 100 percent waterproof with heat dumping technology, high vis patching and velco lockdowns on the wrists. Designed for bass anglers and offshore fisherman, the Speed Suit is extremely durable and lightweight.
Fowl Weather Gear
Visor
Huk also offers visors and hats in various colors and styles.
Scented Hooks
Scented Snells by Eagle Claw now give you the advantage of fishing with scent, but without the mess. Scent has been proven to increase bites and increase the fun. Now with scented hooks, there is no need to apply aftermarket scents and attractants.
In-line hook
The Penetration Hook keeps the hook more flush to the bait and puts the hook further down into the striking zone for the bait.
SEC cooler
SEC fans, get happy: now you can tote your beverages to the tailgatte in a color-matching cooler thatâs made in the USA with a lifetime warranty.
20-quart
This new, smaller size is boat friendly and will be in Ott DeFoeâs Nitro throughout the rest of the Bassmaster Elite Series.
Total Extinction
Fizzards is a multi-species fish attractant that attracts every sense a fish has and is excellent for bed fish. A moldable, pliable putty that can be added to any bait. When it activates in the water it puts out millions air bubbles that are infused with pure shad oil. The putty is 100 percent biodegradable.
SkinBait
SkinBait offers 12 reusable skins for the price of one lure. The SkinBait stickers can reapply up to 100 times and they stay intact after each catch.
Smart Armor
Get a quicker hole shot and better top end with this protective coating for the underside of your boat.
Adjustable Storage Box
The 16 compartment tackle storage box comes with 12 adjustable dividers and is great for travel. Round slides in each compartment makes for easy scooping.
Adjustable Storage Box
Hi Seas offers four different size options of their tackle box, meeting the storing, transportation, and organization needs of every angler. Four, two different 12 slot options, and one 22 compartment.
Ultimate Xtreme Clean
Need something to clean every surface on your boat? Star brite Xtreme Clean does just that- it attacks dirt and grease on vinyl, fiberglass, plastic, rubber, metal, carpets, and more.
