Gear

Lure Lock…Turning Heads and the Tackle World Upside Down

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Lure Lock has taken the standard plastic utility box and placed its proprietary ElasTak gel into the bottom of the trays which secures terminal tackle and protects baits and lures. The Lure Lock system is simple to use – just place your tackle on the ElasTak gel and it will remain secure and in place. Even when the Lure Lock boxes are turned upside down or shaken, the tackle stays perfectly in place. 
Lure Lock has taken the standard plastic utility box and placed its proprietary ElasTak gel into the bottom of the trays which secures terminal tackle and protects baits and lures. The Lure Lock system is simple to use – just place your tackle on the ElasTak gel and it will remain secure and in place. Even when the Lure Lock boxes are turned upside down or shaken, the tackle stays perfectly in place. 
“Lure Lock is one of the hottest brands in the fishing industry,” exclaimed Bassmaster Elite Series Pro Gerald Swindle, who has been using the Lure Lock cases since late last fall. “They are literally turning the tackle storage industry upside down.”
“Lure Lock is one of the hottest brands in the fishing industry,” exclaimed Bassmaster Elite Series Pro Gerald Swindle, who has been using the Lure Lock cases since late last fall. “They are literally turning the tackle storage industry upside down.”
Anglers of all skill levels spend a ton of time organizing their gear, only to have it tossed around and damaged in transit. “Lure Lock not only holds your gear in place, it protects your hooks, keeping them razor sharp. I’m not going to worry about losing a $100,000 fish with a dulled hook anymore,” exclaimed Swindle. <p> Each Lure Lock case is constructed in the USA of heavy duty clear and pure polypropylene plastic and features easy-to-open green latches and comes with easy to snap-a-part dividers.  Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in variations featuring one to four cavities depending on the size box. <p> For anglers looking to store their most used soft plastics in a plastic utility box, Lure Lock offers all of their cases without the ElasTak gel as well. “With the heavy-duty cases and snap-a-part dividers, I can load up a Lure Lock box with my most used Zoom Baits and not have to worry about the plastic lid bowing up or the dividers getting bent either,” explained Gerald.
Anglers of all skill levels spend a ton of time organizing their gear, only to have it tossed around and damaged in transit. “Lure Lock not only holds your gear in place, it protects your hooks, keeping them razor sharp. I’m not going to worry about losing a $100,000 fish with a dulled hook anymore,” exclaimed Swindle.

Each Lure Lock case is constructed in the USA of heavy duty clear and pure polypropylene plastic and features easy-to-open green latches and comes with easy to snap-a-part dividers.  Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in variations featuring one to four cavities depending on the size box.

For anglers looking to store their most used soft plastics in a plastic utility box, Lure Lock offers all of their cases without the ElasTak gel as well. “With the heavy-duty cases and snap-a-part dividers, I can load up a Lure Lock box with my most used Zoom Baits and not have to worry about the plastic lid bowing up or the dividers getting bent either,” explained Gerald.

Lure Lock Tackle Boxes with ElasTak are priced at $15.99, $17.99 and $19.99. <p> Lure Lock Non-GEL Cases are priced $7.99, $8.99 and $9.99. <p> Also representing Lure Lock on the Bassmaster Elite Series are Pros: Matt Lee, an Alabama angler, and a two-time Bassmaster Classic qualifier who landed a fourth-place finish in the 2018 Classic competition.
Lure Lock Tackle Boxes with ElasTak are priced at $15.99, $17.99 and $19.99.

Lure Lock Non-GEL Cases are priced $7.99, $8.99 and $9.99.

Also representing Lure Lock on the Bassmaster Elite Series are Pros: Matt Lee, an Alabama angler, and a two-time Bassmaster Classic qualifier who landed a fourth-place finish in the 2018 Classic competition.

Brent Ehrler from California has a more than a decade of professional experience that includes nine top 10 finishes with B.A.S.S. as well as three Bassmaster Classic appearances.
Brent Ehrler from California has a more than a decade of professional experience that includes nine top 10 finishes with B.A.S.S. as well as three Bassmaster Classic appearances.
Seth Feider is a young angler from Minnesota who has excelled on smallmouth fisheries and notched one appearance in the Bassmaster Classic.
Seth Feider is a young angler from Minnesota who has excelled on smallmouth fisheries and notched one appearance in the Bassmaster Classic.
Jonathon VanDam, nephew of Kevin VanDam, has been on the Bassmaster Elite Series since 2011, and he earned 18 top 10 finishes total in B.A.S.S. tournaments.
Jonathon VanDam, nephew of Kevin VanDam, has been on the Bassmaster Elite Series since 2011, and he earned 18 top 10 finishes total in B.A.S.S. tournaments.
The legendary Bill Dance is also a member of the Lure Lock Pro Staff and he can’t even begin to count how many tackle boxes he's used…and destroyed over the years of fishing tournaments and filming TV shows. “It takes a lot for me to lift up my sunglasses and take a closer look at things in the fishing industry these days and when I first saw the Lure Lock cases, I almost even took off my Tennessee hat….almost! These cases will make traveling around filming our TV shows so much easier, as I know my tackle will arrive securely in place, undamaged and ready to go,” exclaimed Bill.
The legendary Bill Dance is also a member of the Lure Lock Pro Staff and he can’t even begin to count how many tackle boxes he’s used…and destroyed over the years of fishing tournaments and filming TV shows. “It takes a lot for me to lift up my sunglasses and take a closer look at things in the fishing industry these days and when I first saw the Lure Lock cases, I almost even took off my Tennessee hat….almost! These cases will make traveling around filming our TV shows so much easier, as I know my tackle will arrive securely in place, undamaged and ready to go,” exclaimed Bill.
Some of the other innovative products that Lure Lock has developed to make angler’s life easier when it comes to organizing and securing their tackle include the Lure Locker, Lure Pads and Retro Fitting Kits. The new Lure Locker is constructed out of durable ABS plastic and will securely store up to five Lure Lock cases, keeping them in place and ready to grab and go fishing. The Lure Locker is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3. What also makes the Lure Locker unique is that it can be easily hung on a wall or pegboard, keeping your Lure Lock cases off the ground and at eye level, allowing for you to easily identify the needed tackle for your next fishing trip. The Lure Locker has an MSRP of $34.99, $29.99 and $24.99 respectively.
Some of the other innovative products that Lure Lock has developed to make angler’s life easier when it comes to organizing and securing their tackle include the Lure Locker, Lure Pads and Retro Fitting Kits.
The new Lure Locker is constructed out of durable ABS plastic and will securely store up to five Lure Lock cases, keeping them in place and ready to grab and go fishing. The Lure Locker is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3. What also makes the Lure Locker unique is that it can be easily hung on a wall or pegboard, keeping your Lure Lock cases off the ground and at eye level, allowing for you to easily identify the needed tackle for your next fishing trip. The Lure Locker has an MSRP of $34.99, $29.99 and $24.99 respectively.
To keep those much needed fishing accessories in place, the Lure Lock Lure Pads, constructed of the ElasTak gel were designed with the outdoor enthusiast in mind to give them a place to put their cellphone, tools or lures and keep them securely in place. By peeling off backing and placing on a flat surface, an angler’s items are locked in placed, whether in their boat or truck. The Lure Pad comes in two sizes, a Small (5” tall x 2 ½” wide) and a Large (5 ½” tall x 3 ½” wide) and have MSRP’s of $6.99 and $7.99 respectively.
To keep those much needed fishing accessories in place, the Lure Lock Lure Pads, constructed of the ElasTak gel were designed with the outdoor enthusiast in mind to give them a place to put their cellphone, tools or lures and keep them securely in place. By peeling off backing and placing on a flat surface, an angler’s items are locked in placed, whether in their boat or truck. The Lure Pad comes in two sizes, a Small (5” tall x 2 ½” wide) and a Large (5 ½” tall x 3 ½” wide) and have MSRP’s of $6.99 and $7.99 respectively.
If an angler is looking to convert some of their current tackle boxes to Lure Lock cases, than the Retro Fitting Kits is what they need. The proprietary gel from Lure Lock is available in three sizes in the Retro Fitting Kit’s: Small, which fits 3500 size cases (9 5/8” long x 1 3/16” wide), Medium, which fits 3600 size cases (6 ½” long x 1 7/16” wide) and the Large, which fits 3700 size cases (14 3/8” long x 1 5/8” wide).  The Retro Fitting Kits have MSRP’s of $7.99 /2 pack of the Small, $8.99 /3 pack of the Medium and $9.99 /2 pack of the Large.
If an angler is looking to convert some of their current tackle boxes to Lure Lock cases, than the Retro Fitting Kits is what they need. The proprietary gel from Lure Lock is available in three sizes in the Retro Fitting Kit’s: Small, which fits 3500 size cases (9 5/8” long x 1 3/16” wide), Medium, which fits 3600 size cases (6 ½” long x 1 7/16” wide) and the Large, which fits 3700 size cases (14 3/8” long x 1 5/8” wide).  The Retro Fitting Kits have MSRP’s of $7.99 /2 pack of the Small, $8.99 /3 pack of the Medium and $9.99 /2 pack of the Large.
Swindle has found that he can store all of his LakeMaster cards and SD cards filled with waypoints in an open Lure Lock case.
Swindle has found that he can store all of his LakeMaster cards and SD cards filled with waypoints in an open Lure Lock case.
With the ElasTak gel in a Lure Lock case, you can put different size jig heads all in one case, and they’ll stay organized, meaning you can carry less tackle in the boat.
With the ElasTak gel in a Lure Lock case, you can put different size jig heads all in one case, and they’ll stay organized, meaning you can carry less tackle in the boat.
Brent Ehrler’s treble hook box stays neatly organized...
Brent Ehrler’s treble hook box stays neatly organized…
...all season long thanks to Lure Lock’s ElasTak gel.
…all season long thanks to Lure Lock’s ElasTak gel.
You never have to worry about small terminal tackle items like drop shot hooks and weights sliding underneath the Lure Lock dividers as they stay in place thanks to the ElasTak gel. Brent Ehrler will keep this drop shot box in his boat all season long.
You never have to worry about small terminal tackle items like drop shot hooks and weights sliding underneath the Lure Lock dividers as they stay in place thanks to the ElasTak gel. Brent Ehrler will keep this drop shot box in his boat all season long.
Keeping crankbaits tangle free and easy to pull out for quick rigging is made easy with Lure Lock boxes.
Keeping crankbaits tangle free and easy to pull out for quick rigging is made easy with Lure Lock boxes.
Seth Feider keeps his drop shot weights organized by style and size in a LL1 Lure Lock box.
Seth Feider keeps his drop shot weights organized by style and size in a LL1 Lure Lock box.
For his swimbait jig heads, Feider will use the LL2.
For his swimbait jig heads, Feider will use the LL2.
Keeping all of his Carolina-rigging components in one case allows Feider to do some quick rigging.
Keeping all of his Carolina-rigging components in one case allows Feider to do some quick rigging.
The infamous “5 lb box” all Elite Series anglers carry of tungsten flipping weights. <p> All of the innovative products from Lure Lock are available at <a href=
The infamous “5 lb box” all Elite Series anglers carry of tungsten flipping weights.

All of the innovative products from Lure Lock are available at www.lurelock.com, along with retail partners such as, Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers.

What’s on the horizon for Lure Lock…the development of waterproof cases and deep sized cases for big deep diving crankbaits and bulk tackle are currently in the development phase.

Be sure to check out lurelock.com to stay current on all the new product offerings, along with following them on Facebook and Instagram to see just how innovative and game changing the Lure Lock brand is taking the tackle box industry.

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