11 fantastic new soft baits

Take a look at some of the latest styles of soft baits for bass fishing.
Take a look at some of the latest styles of soft baits for bass fishing.
Powerbait Jester<br>
Berkley<br>
$3.99<br>
With Japanese inspired shape and action, the Berkley PowerBait Jester has tons of surface area to create maximum flavor. Great on wobble head jigs with optimal color design options.
Powerbait Jester
Berkley
$3.99
With Japanese inspired shape and action, the Berkley PowerBait Jester has tons of surface area to create maximum flavor. Great on wobble head jigs with optimal color design options.
Powerbait Pit Boss<br>
Berkley<br>
$3.99<br>
The ever-popular Skeet Reese design has been taken to the next level. The PowerBait Pit Boss is designed to mimic both bait fish and crawfish. The unique swimming action makes this bait irresistible and is an awesome flippin’ bait.
Powerbait Pit Boss
Berkley
$3.99
The ever-popular Skeet Reese design has been taken to the next level. The PowerBait Pit Boss is designed to mimic both bait fish and crawfish. The unique swimming action makes this bait irresistible and is an awesome flippin’ bait.
Powerbait MaxScent Critter Hawg<br>
Berkley<br>
$6.99<br>
Influenced by Berkley's pro team in Japan. Unique tail and compelling leg actions are sure to draw fish to strike.
Powerbait MaxScent Critter Hawg
Berkley
$6.99
Influenced by Berkley’s pro team in Japan. Unique tail and compelling leg actions are sure to draw fish to strike.
Slingshot<br>
Livingston Lures<BR>
$7.99<BR>
The Slingshot combines the tight vibration and flutter-fall attraction of the best lipless crankbaits; the enticing, tail-flapping action of a soft plastic swimbait; and the natural acoustic draw of Livington’s EBSTM. With its elongated profile, this “fleeing bait imitator” will entice a variety of fresh water or saltwater species—and excel as a shad imitation when fished over deep schools of bass. Simply cast the Slingshot, and let it flutter to the bottom as EBS automatically activates. Then lift, crank, drop and repeat. The Slingshot’s “Inspired by Nature” electronic baitfish sound technology produces an attraction fish can’t resist.
Slingshot
Livingston Lures
$7.99
The Slingshot combines the tight vibration and flutter-fall attraction of the best lipless crankbaits; the enticing, tail-flapping action of a soft plastic swimbait; and the natural acoustic draw of Livington’s EBSTM. With its elongated profile, this “fleeing bait imitator” will entice a variety of fresh water or saltwater species—and excel as a shad imitation when fished over deep schools of bass. Simply cast the Slingshot, and let it flutter to the bottom as EBS automatically activates. Then lift, crank, drop and repeat. The Slingshot’s “Inspired by Nature” electronic baitfish sound technology produces an attraction fish can’t resist.
7-inch Culprit Water Dragon<br>
Culprit	<br>
$5.29<br>
7-inch Culprit Water Dragon
Culprit
$5.29
“The 7-inch Culprit Water Dragon features flared gills, extra body detail and contour to produce light refraction. The larger rear legs produce more action on the drop. Flat spot on tail provides lively action. The Water Dragon is designed to impress. From head to tail and with form, function and many more action-features than a standard lizard. First the head is designed with gills and gill filaments for a new look and extra gliding function on Carolina rigs. The body is filled with detail and contour to make a more realistic presentation, reflecting light in many directions and breaking up the image. A lateral line is also incorporated that can be easily adapted with a marker-style pen for added color along with a large flat spot on the tail.

The rear legs were designed larger than the front for more action, especially in a nose-down posture while Texas-rigged. The heavier rear half of the lure allows the bait to be cast and pitched more accurately and provides additional flotation for Carolina and Texas rigs. This bait literally waves at the fish on a Texas rig — taunting them.

360GT Swimmer<Br>
Storm<br>
$5.49<br>
This new swimbait has a molded diving lip that adds a crankbait action and depth control. Exclusive VMC hook with extended “leg” on line tie to further enhance the action. A 60-degree angle keeps the lure swimming perfectly and a life-like rattling jig head provides an un-rivaled presentation. The Swimmer jig head has an optional hanger on the bottom which allows customization with stinger hooks or blades. Like all of the 360GT bodies, the 360GT Searchbait Swimmer has entry and exit marks for the hook which make it the easiest swimbait to rig perfectly every time. Each package contains a pre-rigged Swimmer with 2 extra bodies.
360GT Swimmer
Storm
$5.49
This new swimbait has a molded diving lip that adds a crankbait action and depth control. Exclusive VMC hook with extended “leg” on line tie to further enhance the action. A 60-degree angle keeps the lure swimming perfectly and a life-like rattling jig head provides an un-rivaled presentation. The Swimmer jig head has an optional hanger on the bottom which allows customization with stinger hooks or blades. Like all of the 360GT bodies, the 360GT Searchbait Swimmer has entry and exit marks for the hook which make it the easiest swimbait to rig perfectly every time. Each package contains a pre-rigged Swimmer with 2 extra bodies.
Namazu<br>	
Realis<br>	
$11.99<br>	
Looking for a niche bait?  The Namazu Frog is a top water sensation. Another Adachi R&D concept, the uses dual opposing actions which creates significant surface action. The crawler bill allows the lure to surface-walk and roll providing a wake that leaves the body. The rear region of the lure creates a faster turbulence as the lure moves forward by incorporating a thin perforated penny shape tail. The slower the lure is retrieved the more displacement. Unlike many top water lures the Namazu utilizes a soft tapering body that works to hide the dual hooks from vegetation, Yet the body will compress once taken allowing the hooks to penetrate.  The unique and compact Namazu is like having the best of both worlds a grass or open water bait that will give top water anglers more in their arsenal.
Namazu
Realis
$11.99
Looking for a niche bait? The Namazu Frog is a top water sensation. Another Adachi R&D concept, the uses dual opposing actions which creates significant surface action. The crawler bill allows the lure to surface-walk and roll providing a wake that leaves the body. The rear region of the lure creates a faster turbulence as the lure moves forward by incorporating a thin perforated penny shape tail. The slower the lure is retrieved the more displacement. Unlike many top water lures the Namazu utilizes a soft tapering body that works to hide the dual hooks from vegetation, Yet the body will compress once taken allowing the hooks to penetrate. The unique and compact Namazu is like having the best of both worlds a grass or open water bait that will give top water anglers more in their arsenal.
Tip Toad<br>
Yum<br>
$2.99<br>
The Tip Toad was built to take over the buzz frog game by combining multiple features. The realistic design of the Tip Toad allows it plane quickly. The precisely-placed tails and feet provide maximum water displacement which creates a unique sound equivalent to fleeing prey. Rigging the Tip Toad is as easy thanks to the hook bend placement notches that perfectly fit a 4/0 or 5/0 frog hook. Arriving in ten pro-selected color patterns, the Yum Tip Toad is sure to be a mainstay with topwater anglers.
Tip Toad
Yum
$2.99
The Tip Toad was built to take over the buzz frog game by combining multiple features. The realistic design of the Tip Toad allows it plane quickly. The precisely-placed tails and feet provide maximum water displacement which creates a unique sound equivalent to fleeing prey. Rigging the Tip Toad is as easy thanks to the hook bend placement notches that perfectly fit a 4/0 or 5/0 frog hook. Arriving in ten pro-selected color patterns, the Yum Tip Toad is sure to be a mainstay with topwater anglers.
Bomb Shot<br>
Missile	<br>
$3.99<br>
The Bomb Shot is a 4-inch bait that is based on the super popular D Bomb shape with a ribbed body and a thin beaver shaped tail. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water, the Bomb Shot will not stop shimmying or quivering. The Bomb Shot will be available in 10 different colors including three new ones to the Missile Baits brand. The Bomb Shot baits will come in a 15 pack and have a suggested retail price of $3.99.
Bomb Shot
Missile
$3.99
The Bomb Shot is a 4-inch bait that is based on the super popular D Bomb shape with a ribbed body and a thin beaver shaped tail. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water, the Bomb Shot will not stop shimmying or quivering. The Bomb Shot will be available in 10 different colors including three new ones to the Missile Baits brand. The Bomb Shot baits will come in a 15 pack and have a suggested retail price of $3.99.
Finesse TRD CrawZ<br>
Z-Man	<br>
$4.49<br>
Advancing the Ned Rig into the realm of realism, Z-Man has revealed its next-gen finesse bait, the TRD CrawZ. Anatomical elements of the CrawZ boost visual appeal and enable crayfish-centric propulsion. A flared, tucked-under tail and flat belly accentuate gliding action on the descent—the same subtle hover-drop motion preferred by finesse fans. Beady little crayfish eyes, segmented thorax and true-to-life swimmerets elevate eye candy and add secondary layers of movement. Bulbous, buoyant claws float away from the bait’s body at rest and flap with twitches of the rodtip--a near-perfect mimic of a crayfish’s natural defensive reaction. 
Composed of Z-Man’s popular, progressive ElaZtech material, the Finesse TRD CrawZ boasts unbelievable durability, surprising softness and high relative buoyancy—a property that breathes life and realism into the finesse crawfish bait. Available in six-packs in ten radical patterns, including Canada Craw, Molting Craw and The Deal, Z-Man’s 2 1/2-inch Finesse TRD CrawZ lands at outdoor retailers in July.
Finesse TRD CrawZ
Z-Man
$4.49
Advancing the Ned Rig into the realm of realism, Z-Man has revealed its next-gen finesse bait, the TRD CrawZ. Anatomical elements of the CrawZ boost visual appeal and enable crayfish-centric propulsion. A flared, tucked-under tail and flat belly accentuate gliding action on the descent—the same subtle hover-drop motion preferred by finesse fans. Beady little crayfish eyes, segmented thorax and true-to-life swimmerets elevate eye candy and add secondary layers of movement. Bulbous, buoyant claws float away from the bait’s body at rest and flap with twitches of the rodtip–a near-perfect mimic of a crayfish’s natural defensive reaction.
Composed of Z-Man’s popular, progressive ElaZtech material, the Finesse TRD CrawZ boasts unbelievable durability, surprising softness and high relative buoyancy—a property that breathes life and realism into the finesse crawfish bait. Available in six-packs in ten radical patterns, including Canada Craw, Molting Craw and The Deal, Z-Man’s 2 1/2-inch Finesse TRD CrawZ lands at outdoor retailers in July.
2 1/4-inch Slab Hunt’R Minnow<br>
Bobby Garland<br>
$3.79<br>
Many bass anglers are on to the fact that some crappie baits are ideal for the popular bass finesse rigs … and the new Bobby Garland Slab Hunt’R might be the best match yet. The 2 1/4-inch Slab Hunt’R Minnow has a bulkier profile than typical minnow-style baits and has a unique tail that is constantly moving. Its body has ribs for vibration and the holding of gel scents. There’s an insertion mark behind the last rib for placement of an optional rattle into the solid body. These combinations, plus the larger profile, serve up sight, sound and smell in a baitfish imitation available in great colors. Ten per bag.
2 1/4-inch Slab Hunt’R Minnow
Bobby Garland
$3.79
Many bass anglers are on to the fact that some crappie baits are ideal for the popular bass finesse rigs … and the new Bobby Garland Slab Hunt’R might be the best match yet. The 2 1/4-inch Slab Hunt’R Minnow has a bulkier profile than typical minnow-style baits and has a unique tail that is constantly moving. Its body has ribs for vibration and the holding of gel scents. There’s an insertion mark behind the last rib for placement of an optional rattle into the solid body. These combinations, plus the larger profile, serve up sight, sound and smell in a baitfish imitation available in great colors. Ten per bag.