Gear

Carhartt’s brand history

Posted on
<b>1889:</b> Hamilton Carhartt and Company is founded in Detroit, Michigan. Hamilton (or simply “Ham,” as he was often known) begins making his legendary overalls with two sewing machines and a half-horsepower electric motor.
1889: Hamilton Carhartt and Company is founded in Detroit, Michigan. Hamilton (or simply “Ham,” as he was often known) begins making his legendary overalls with two sewing machines and a half-horsepower electric motor.
<b>1917:</b> Another Carhartt legend is born when the Chore Coat, then called just the “Coat,” first appears. 100 years later, it’s still going strong.
1917: Another Carhartt legend is born when the Chore Coat, then called just the “Coat,” first appears. 100 years later, it’s still going strong.
<b>1930-1932:</b> Carhartt looked to expand the brand to new customers, introducing the Super Dux and Super Fab product lines for outdoor sportsmen. The key selling point for these garments was their waterproof properties.
1930-1932: Carhartt looked to expand the brand to new customers, introducing the Super Dux and Super Fab product lines for outdoor sportsmen. The key selling point for these garments was their waterproof properties.
<b>1930-1932:</b> The Super Dux Wading Coat is “designed to meet the most exacting demands of the expert fly fisherman.”
1930-1932: The Super Dux Wading Coat is “designed to meet the most exacting demands of the expert fly fisherman.”
<b>1957-1964:</b> After a long absence, Carhartt re-introduces hunting products. A vinyl-lined game bag, hunting coat, and hunting pants are available, bearing the old Super Dux name.
1957-1964: After a long absence, Carhartt re-introduces hunting products. A vinyl-lined game bag, hunting coat, and hunting pants are available, bearing the old Super Dux name.
<b>1971-1973:</b> After another pause, Carhartt Super Dux returns. This time, the line includes heavy-weight garments (coat, pants, and brush pants with a naugahyde front), medium-weight garments (coat and pants), and two different vest options (both with attached game bags).
1971-1973: After another pause, Carhartt Super Dux returns. This time, the line includes heavy-weight garments (coat, pants, and brush pants with a naugahyde front), medium-weight garments (coat and pants), and two different vest options (both with attached game bags).
<b>1972:</b> Carhartt goes undercover when the company introduces its first camouflage garments.
1972: Carhartt goes undercover when the company introduces its first camouflage garments.
<b>1983-1997:</b> The Carhartt hunting line returned in 1983, and was without the Super Dux name for the first time in the company’s history. Offerings included overalls, coats with removable game bags, pants, a vest with game bag, coveralls, and hoods, as well as a separate game bag. 1987 was the first year Carhartt offered products in blaze orange.
1983-1997: The Carhartt hunting line returned in 1983, and was without the Super Dux name for the first time in the company’s history. Offerings included overalls, coats with removable game bags, pants, a vest with game bag, coveralls, and hoods, as well as a separate game bag. 1987 was the first year Carhartt offered products in blaze orange.
<b>2016:</b> Carhartt gets back to nature with the introduction of the Rugged Outdoors line. The company helps kick off this new era with a nod to its classic 1930s Super Dux products.
2016: Carhartt gets back to nature with the introduction of the Rugged Outdoors line. The company helps kick off this new era with a nod to its classic 1930s Super Dux products.
<b>2017:</b> Carhartt shows its dedication to anglers with the introduction of the Carhartt Fishing line. The company’s legacy of hardworking, water repellent outdoor garments is taken to a whole new level with technologies like Force, Fastdry, and 37.5.
2017: Carhartt shows its dedication to anglers with the introduction of the Carhartt Fishing line. The company’s legacy of hardworking, water repellent outdoor garments is taken to a whole new level with technologies like Force, Fastdry, and 37.5.

Related